Article
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WARC Best Practice, November 2019
Provides guidance and reading on a now common aspect of brand building – partnerships – in which two or more brands collaborate for mutual benefit.
News
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03 August 2020
Luxury fashion brand Burberry has partnered with Tencent’s WeChat to combine the physical and social media worlds in a new way; a ‘social retail’ store in Shenzhen is the result.
Article
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Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, July 2020
Asia’s insurance industry has found silver linings amid the COVID-19 pandemic with health becoming top of mind for consumers.
News
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20 July 2020
E-commerce platform Shopee has partnered with Google to launch Google Ads with Shopee, in a bid to help brands drive sales online.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.
Case Study
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Yasmin Shehab, Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.
Case Study
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Rifaat Fakih, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Ride-hailing service Careem took to social media to establish a unique brand positioning in the MENA region following its takeover by Uber.
Case Study
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Tala Arakji, Inaan Budhiraja, Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Through innovative use of social media, Emirates NBD grabbed the attention of millennials in the UAE to start a conversation on savings and attract new customers.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Silver, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Bronze, 2020
Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Silver, 2020
Emirates NBD, a leading UAE bank, launched a reward-based initiative to help people improve both their financial and their physical health.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.
Case Study
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Remie Abdo, WARC Prize for MENA Strategy, Gold, 2020
Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Molfix, a baby products brand, increased awareness of the importance of bond attachments between mothers and their babies in Turkey by launching a presentation, leaflet and child development booklet.
Case Study
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SABRE Awards, Gold, EMEA, 2020
University Hospital Düsseldorf, a hospital in Germany, secured more DNA matches for stem cell donations among young people in Germany by launching a lollipop that could be used as a new DNA test.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The Glenlivet, a whiskey brand, increased relevancy among young people globally by creating a whisky capsule collection that featured single malt cocktails in biodegradable seaweed packaging.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Adidas, a sportswear brand, encouraged Swedes to support Swedish female footballers by launching a new women's national jersey that payed tribute to female role models.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Rock FM, a radio station in Romania, encouraged Romanians to donate blood by releasing a new rock cover of classic songs whenever a blood donation bag was filled.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Avast, an internet security brand, launched a PR campaign in France that used press releases to showcase its work in tackling a malicious cybersecurity attack.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Qlik, a business intelligence company, developed the Data Literacy Project globally to encourage and allow organisations or individuals to assess and upskill their data literacy.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Viber, a software company, helped WWF bring attention to the severe endangerment of the Siberian Tiger in Russia by creating a sticker pack and an online community for people to discuss the issue.
Case Study
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SABRE Awards, Gold, EMEA, 2020
VIA, the Voucher Issuers Association, encouraged direct sales farms in Belgium to facilitate the use of meal and eco vouchers from issuers by launching a dedicated web page and face-to-face conversations to explain the benefits.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, reduced CO2 emissions on a Swedish island to highlight what is possible with the current technologies available.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Inmarsat, a mobile satellite company, promoted its brand globally by launching research with the London School of Economics which showed how much revenue in flight connectivity (IFC) can bring to airlines.
News
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30 June 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is making sure that its marketers and supply chain experts are more closely aligned to meet the rising demand on e-commerce platforms.
