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WARC Exclusive, October 2021
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.
Case Study
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SABRE Awards, LATAM, Gold, 2021
One Life For Dakota, an institution that promotes preventative culture and access to vaccinations, launched a campaign in Peru to raise awareness of the importance of immunizations.
Case Study
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SABRE Awards, LATAM, Gold, 2021
Kellogg's, a food manufacturing company, launched a global campaign on World Food Day to drive awareness on food safety and their progress against their commitments, and educate people about food waste.
Case Study
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SABRE Awards, LATAM, Diamond, 2021
PepsiCo, a global food and beverage company, launched a campaign in Latin America to educate, inspire and empower consumers to recycle by increasing awareness of sustainable uses of plastic.
Case Study
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SABRE Awards, LATAM, Gold, 2021
Janssen, a pharmaceutical company, launched a campaign in America to invite patients and caregivers not to pause diagnoses, medical appointments and treatments during the COVID-19 pandemic.
Case Study
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Adedeji Adeleke, WARC Cases, October 2021
Maltina, a non-alcoholic malt beverage in Nigeria, launched a campaign to appeal to a younger demographic with new packaging and modern flavour.
Case Study
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SABRE Awards, APAC, Gold, 2021
Taiwan AIDS Society & Taiwan AIDS Nurses Association, organisations supporting people with HIV, educated the public about how to protect themselves from HIV and pressured the Center for Disease Control (CDC) to change the law regarding HIV in Taiwan.
Case Study
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SABRE Awards, APAC, Gold, 2021
SMART Myanmar, a coalition of organisations working to protect workers in the textile industry, launched an app and held an online event to empower garment workers to protect themselves.
Case Study
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SABRE Awards, APAC, Gold, 2021
Google, a technology company, launched a skills and training initiative in Singapore during the COVID-19 pandemic to assist people in the workplace.
Case Study
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SABRE Awards, APAC, Gold, 2021
Godrej Protekt, a hygiene brand, and Indian Railways, a transport company, collaborated to encourage people to travel by train in India by showcasing the emphasis on hygiene on public transport.
Case Study
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SABRE Awards, APAC, Gold, 2021
Stillbirth Foundation Australia, an organisation striving to prevent stillbirth, launched a campaign to educate people in Australia on the behaviours that can reduce the risk of stillbirth.
Article
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Ed Cox, WARC Best Practice, October 2021
Advice for marketers using TikTok as a platform for e-commerce.
Case Study
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SABRE Awards, APAC, Gold, 2021
Hanwha, a business conglomerate, one of whose flagship business is a solar energy business, launched its Solar Forest campaign to advance reforestation without using fossil fuels.
Case Study
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SABRE Awards, APAC, Gold, 2021
Novartis, a healthcare company, raised awareness of the PIK3CA genetic mutation in Hong Kong via an interactive art exhibition.
Case Study
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SABRE Awards, APAC, Gold, 2021
Vogue, a fashion magazine, and Angus Chiang, a Taiwanese fashion designer, collaborated to design a range of gender-neutral school uniforms in Taiwan.
Case Study
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SABRE Awards, APAC, Gold, 2021
Médecins San Frontières (MSF), a humanitarian non-governmental organisation, raised awareness in Taiwan of its endeavours and how people can help.
Case Study
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SABRE Awards, APAC, Gold, 2021
EquitiesFirst, an investment firm, showed consumers that it understood their concerns and increased global business by 77%.
Case Study
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APG (UK), Gold, 2021
John Lewis, a department store brand, launched a paper in the UK to demonstrate the key to success from the campaigns they launched over the last decade.
Case Study
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SABRE Awards, APAC In2, Digital and Print Media, 2021
FleishmanHillard, the marketing agency, launched the Right To Protein initiative to improve all forms of protein awareness and consumption in India.
Case Study
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APG (UK), Entrant, 2021
Diesel, a clothing and lifestyle brand, launched a global campaign to inject itself back into culture and drive sales.
Case Study
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APG (UK), Bronze, 2021
Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.
Case Study
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APG (UK), Entrant, 2021
Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.
Case Study
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APG (UK), Entrant, 2021
Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.
Case Study
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APG (UK), Entrant, 2021
Avec Eric, a culinary brand, was launched in the US to bring more awareness and build his brand.
Case Study
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APG (UK), Grand Prix, 2021
Cadbury, a confectionary company, launched a campaign in the UK to increase emotional closeness, penetration and market share.
