Article
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Brian Carruthers, Event Reports, Retail Connected virtual conference, April 2021
Sets out the context in which retail marketers will have to work in the short-term and identifies trends and themes they will need to address.
Article
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Chanelle Harrigan and Nick Wright, WARC Exclusive, July 2021
Guidance for how brands can collect and manage customer data.
Article
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Jen Gulling, WARC Exclusive, July 2021
Advice for brands as they evaluate first-, second- and third-party data sources.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Buřinka, a building society, built the first Czech 3D-printed floating house made from concrete.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Corteva Agriscience, a seed technology, crop protection and digital agriculture company, created a project to support rural women in Spain.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Mastercard and Square, two financial services companies, partnered with the Falkland Islands Government to solve one of the greatest challenges facing the Islands' small- and medium-sized businesses: accepting card and digital payments.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Marmite, a food spread made from yeast extract, and Lynx, a deodorant brand, partnered to launch the world's first social-distancing deodorant in the UK.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Sinch, a telco and cloud communications company, increased business inquiries with its global Text for Humanity campaign.
Case Study
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SABRE Awards, EMEA, Gold, 2021
G42 Healthcare, a health-tech company, launched its #4Humanity campaign to drive volunteers for the world's first phrase three clinical trial for an inactivated COVID-19 vaccine in the Middle East.
Case Study
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SABRE Awards, EMEA, Gold, 2021
adidas, a sportswear brand, launched its new Originals ZX trainer by partnering with Deliveroo to get an edible and wearable version of the shoe in customers' hands.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Asters, a law firm, organised an online charity run to raise money the Tabletochki Charity Fund to fight childhood cancer in Ukraine.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Nordic IT company TietoEVRY partnered with The Children and Youth Foundation to bring a solution-focused approach to the discussion surrounding cyberbullying worldwide.
Case Study
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SABRE Awards, EMEA, Gold, 2021
AstraZeneca, a pharmaceutical company, encouraged people to get checked for cancer with its global campaign New Normal, Same Cancer.
Case Study
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SABRE Awards, EMEA, Gold, 2021
The Norwegian Labour Inspection Authority, a government agency, collaborated with the labour inspection authorities in Romania, Bulgaria, Lithuania and Estonia to improve workers' rights for foreign workers in Norway.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Fortum, a clean energy company, partnered with Bislett Games, a track and field competition, to change the rules of sporting events in the face of the COVID-19 pandemic and beat the virus on the track field.
Case Study
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SABRE Awards, EMEA, Best in show, 2021
VELUX, a Danish manufacturer of windows and skylights, generated international coverage of its Lifetime Carbon Neutral Platform, which strives to capture VELUX's historical carbon footprint and preserve nature.
Case Study
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SABRE Awards, EMEA, Gold, 2021
CEZ Romania, an energy and gas company, launched a programme to raise awareness of the historic role that 'kulas' (defence towers) have played in the cultural and social development of communities in Romania.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Along Came a Spider (ACAS), a creative agency, launched its 20x20 campaign in Ireland to kickstart a social movement that would challenge perceptions of women's sport.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Starbucks, a coffeehouse brand, supported the transgender community in the UK with its campaign #WhatsYourName.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Ecolab, a provider of water, hygiene and infection prevention services, worked with the European Union (EU) to develop the Smart Water Alliance platform to tackle the issue of water shortage.
Case Study
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SABRE Awards, EMEA, Gold, 2021
PlayStation, a video game brand, partnered with Transport for London, a local government body, to drive mass consumer awareness of the UK launch of the PlayStation 5.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Asan, an intimate hygiene brand, created a sex education video to show young people in Norway what real intimacy looks like.
Case Study
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DZ (多准）, WARC Cases, June 2021
Alienware, a computer hardware subsidiary of Dell, increased its number of high-spend customers by using data analysis to identify and define the characteristics of four target segments.
Case Study
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Tahaab Rais, Moushami Bhattacharya, Prajakta More, WARC Prize for MENA Strategy, Shortlisted, 2021
Multinational biopharmaceutical company AstraZeneca created compelling animated content to enable the successful administration of essential medication to children in the UAE.
