Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Vitality, a health insurer, turned the world of Health and Life insurance from one that is only there for you when your health fails, to one that helps maximise health to reduce the need for insurance in the long term in the UK.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, and launching a bottle redesign and a new formula of whisky to suit a younger market.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Volvo, an automotive brand, created a platform around Omtanke, a Swedish word meaning care and consideration, to attract and better-connect with luxury buyers in Australia.
Case Study
•
IPA (UK), Silver, IPA Effectiveness Awards, 2020
Heinz, an American food company, overcame 'the difficult second stage of launch' syndrome with a campaign in the UK that used TV spots and OOH ads to challenge its competitor Hellmann's and show its new premium brand of mayonnaise.
Case Study
•
IPA (UK), Bronze, IPA Effectiveness Awards, 2020
The National Health Service (NHS), a healthcare service, launched its nursing recruitment campaign We Are the NHS to boost the number of NHS nurses in the UK.
Case Study
•
IPA (UK), Silver, IPA Effectiveness Awards, 2020
Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Confused.com, a price comparison website, broke category conventions with a TVC that turned confusion into clarity with a calm guide to comparisons to better-connect with UK consumers.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Hollyoaks, a British TV series produced by Channel 4, sparked discussion with storylines that connected to bigger social issues through an always-on advertising model that targeted young UK consumers.
Case Study
•
IPA (UK), Bronze, IPA Effectiveness Awards, 2020
The Campaign Against Living Miserably (CALM), a charity, created a striking public installation in the UK to increase awareness of male suicide and suicide prevention.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Veg Power, a campaigning group for vegetables from the Food Foundation, partnered with ITV to launch Eat Them to Defeat Them in the UK, a campaign that framed vegetables as villains and children as superheroes to encourage them to eat more vegetables.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Cadbury, a confectionary company, relaunched its positioning with the brand line There’s a Glass and a Half in Everyone to show that Cadbury is at the heart of people and their generosity to win back brand salience in the UK.
Case Study
•
IPA (UK), Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Sudocrem, a brand of nappy rash cream, released a series of online and TV ads that used calming scenarios to show UK families how soothing the product is.
Case Study
•
IPA (UK), Entrant, IPA Effectiveness Awards, 2020
L'Oréal Paris UK, a beauty brand, and The Prince's Trust, a non-profit organisation, launched a partnership to transform the lives of almost 10,000 disadvantaged young people in the UK.
Case Study
•
IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Aldi, a discount supermarket chain, shifted UK public perception of the brand from shame to pride.
Opinion
•
Bitop Das Gupta, October 2020
Grey’s Bitop Das Gupta explains how 2020 WARC Prize for Asian Strategy Grand Prix winner Project AgroBanking helps build a sustainable future for Bangladesh.
Opinion
•
Dave McCaughan, October 2020
Dave McCaughan believes that this year’s Grand Prix exemplifies simple, innovative strategy that makes a difference.
News
•
07 October 2020
Native advertising and branded content will continue to be a vital way of building long-lasting relationships with brands, a Meredith executive believes, but the nature of those bonds and the material they create are changing.
Article
•
Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
US magazine publisher Meredith adopts an outcomes-based approach to branded content partnerships.
Case Study
•
Amanda Lim, Jacob Wright, WARC Prize for Asian Strategy, Gold, 2020
Telco Singtel took to trolling to boost take-up of its services in Singapore.
News
•
15 September 2020
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
Case Study
•
Kunal Ghosh, Sourav Ray, WARC Prize for Asian Strategy, Gold and Early Adopter Award, 2020
Electronics giant Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
Case Study
•
Bitop Das Gupta, WARC Prize for Asian Strategy, Grand Prix and Category Disruptor Award, 2020
Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
Case Study
•
Tushar Handa, WARC Prize for Asian Strategy, Shortlisted, 2020
Food delivery app Zomato ran a gamified, multi-channel campaign targeting young male cricket fans in India to drive sales, user acquisition, engagement and regional penetration.
Article
•
Geoffrey Precourt, WARC Exclusive, September 2020
The Hershey Co., the candy manufacturer, has begun exploring the opportunities provided by esports having carefully evaluated how this channel can help its business.
