Case Study
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IPA (UK), Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Vitality, a health insurer, turned the world of Health and Life insurance from one that is only there for you when your health fails, to one that helps maximise health to reduce the need for insurance in the long term in the UK.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Gala Bingo, an online bingo brand, increased ROI and awareness in the UK by launching a multi-year TV sponsorship deal to reach a more diverse audience.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Samsung, an electronics brand, created a brand induction programme that encouraged consumers to complete a series of actions known to help drive repeat purchase to increase customer retention in the UK.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Soreen, a brand of malt loaf, produced a series of OOH, TV and social ads in the UK that elongated the 'ee' in its name to position it as a snack for millennials that keeps them going.
News
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08 October 2020
The overall quality of customer experience delivered by financial services brands in Singapore improved by 3% over the past year, with six out of eight returning brands showing improved scores, according to Forrester’s latest CX Index.
Opinion
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Mark Inskip, September 2020
Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Nike, the sporting-goods manufacturer, is developing a holistic digital strategy that combines a membership program for consumers with various other strategic priorities.
Article
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Natasha van der Pas, WARC Webinars, September 2020
Natasha van der Pas, Senior Strategist at Wunderman Thompson, discusses how brands including Starbucks, Shell and Disney have successfully tapped into the use of mobile gaming to increase customer loyalty, and outlines the mechanics that will drive success.
News
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08 September 2020
In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world’s biggest brands.
Article
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Natasha van der Pas, WARC Exclusive, September 2020
How brands including Starbucks, Shell and Disney are using mobile games to increase customer loyalty.
Case Study
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Nicholas Short, Jessia Zhu, WARC Prize for Asian Strategy, Entrant, 2020
QSR brand KFC used digital creative to build an exclusive membership for gamers, to tempt eSports fans in China during the League of Legends World Championships.
Case Study
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Sulin Lau, Jessica Seow, WARC Prize for Asian Strategy, Entrant, 2020
Food delivery platform GrabFood used an AI-based initiative to tap in to a new source of demand for local food delivery and reverse a short-term decline in Southeast Asia.
Case Study
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Sayami Podder, Nikita Mehta, WARC Prize for Asian Strategy, Entrant, 2020
Castrol India wanted to drive brand affinity and preference among mechanics as they, rather than end consumers, are the key decision-makers in engine oil purchase.
News
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17 August 2020
Brand loyalty has largely proved robust over the last decade in a trio of packaged-goods categories, according to the early results of a study being conducted by the Advertising Research Foundation (ARF), the industry body.
News
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17 August 2020
Wine matters – Covid made that point abundantly clear – and for the now separate wine retailers, physical stalwart Majestic, and online DTC pioneer Naked, that fact has meant divergent strategies working well in the same category.
News
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12 August 2020
Consumers in India are now focused on their most basic needs while cutting back on nonessentials, according to a new report from Accenture.
News
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11 August 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached in 2025 – with 69% of Southeast Asian consumers expected to go digital by the end of the year.
Opinion
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Gemma Spence, August 2020
In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated.
News
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02 August 2020
Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.
Article
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Anna Hamill, WARC Exclusive, July 2020
Starbucks, the global coffee chain, is adapting to new consumer expectations and buying behaviours as it navigates the on-going COVID-19 pandemic.
News
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28 July 2020
Apps are now indispensable for users to shop, connect with their loved ones and entertain themselves, thanks to the ongoing COVID-19 pandemic, according to new research from Criteo.
Case Study
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Marketing Society, The Brave Awards, Winner, Enhancing the Customer Experience, 2020
Boost, an energy provider, encouraged customer retention in the UK by creating the Winter Wallet, which helped financially-struggling consumers save money for winter when their bills increased.
Case Study
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WARC Cases, 2019
Insurance provider NTUC Income used native ads to drive consumers to its content marketing pages and build loyalty in Singapore.
