Brand identity & image
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News • 12 January 2021
Article • Stephen Whiteside, WARC Exclusive, January, 2021
Research Paper • Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, and Anne Rivers, Journal of Advertising Research, Digital First, December 2020
Article • Nick Liddell , WARC Exclusive, December 2020
Article • Nick Liddell , WARC Exclusive, December 2020
Article • WARC Best Practice, December 2020
Article • Nick Liddell, WARC Exclusive, December 2020
Article • Jean-Francois Damais; Gillian Drewett; Hazel Freeman; Chris Murphy; Steven Naert; and Adam Sheridan, Research on WARC, November, 2020
Research Paper • Ramanathan Vythilingam, ESOMAR Conference papers, APAC, 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Article • Biprorshee Das, Event Reports, Zee MELT conference, September 2020
Article • WARC Exclusive, November 2020
News • 10 November 2020
Case Study • WARC Cases, 2019
News • 05 November 2020
Article • WARC Best Practice, November 2020
Article • Aoife McGuinness, WARC Exclusive, October, 2020
Article • Rachel Forster, WARC Exclusive, November 2020
Article • Alex Baverstock and Ian Payne, WARC Exclusive, November 2020
Article • Simon Gore, WARC Exclusive, November 2020
Research Paper • Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura, ESOMAR Conference papers, Latin America, 2020
Opinion • Jack Miles, October 2020
News • 05 October 2020
Article • Geoffrey Precourt, Event Reports, Association of National Advertisers State of Audio online conference, September 2020
News • 06 September 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Exclusive, June 2019
Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be. -
Article • WARC Best Practice, May 2020
Current thinking and writing on the topic of brand identity and image: the values and purpose a company wishes to portray on the one hand (brand identity) against its actual set of perceptions and opinions that consumers have in mind – what the brand stands for (brand image). -
Article • Dominic Twose, WARC Best Practice, January 2020
This article explores the importance of building strong branding into marketing activity and how to develop brand assets. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues. -
Article • WARC Evidence, January 2020
Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful.