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Article

Farewill, the online will provider, is developing a funerals business built around an understanding of its target market and a product eco-system.

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Retail platform Shopify is growing fast by providing services to modern DTC retailers – there are lessons to be learned from their, and Shopify’s, success.

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Discusses the reasons and methods behind the UK retailer The Body Shop’s embrace of a refreshed brand purpose.

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Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

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Artificial intelligence, analytics and automation are among the fundamental technologies that can give organisations the edge when it comes to enhancing customer experience.

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After acquiring Gerber, Nestlé rolled out e-commerce operations for the baby food brand with a combination of content and B2B functionality to cater to both consumers and businesses.

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An Amazon campaign that aimed to boost awareness and product discoverability for its whiskies led to Diageo reappraising its media strategy in Germany.

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An overview of GSK’s preparations for Google’s deprecation of third-party cookies.

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APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital.

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Sanofi Consumer Healthcare in-housed its global digital operation to find efficiencies and prepare for a more privacy-conscious world.

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Facebook Horizon aims to build the next generation of social media in the “metaverse”, a term that describes shared, three-dimensional and digitally-driven spaces.

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Retailer John Lewis operates a We Are Partners program which aims to recreate the in-store experience via social media.

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Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

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L’Oréal’s Umesh Phadke says the e-commerce landscape in Indonesia is a thriving space with the great amount of innovation resulting in an “absolutely fantastic” consumer experience.

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Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.

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Grab, Shopee and Lazada discuss innovation and e-commerce in the Southeast Asia region during a Campaign360 virtual conference.

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Companies, in general, recognise the importance of consumer data privacy, according to a study – The Price of Privacy on APAC’s Advertising Ecosystem 2021– but most have yet to realise that privacy can be a competitive advantage.

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GoodRx, a digital-first healthcare company which helps US consumers find lower prices for prescription drugs, is tackling an affordability and empathy gap in the industry.

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Reddit, the community-based social network, is expanding its ad business with a UK advertising operation to sell against the site’s second-largest user base outside the US.

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Pinterest’s Head of Retail Tim Woollias on how brands can make shoppable content more immersive.

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Genentech, the pharma company, successfully used esports to connect with teenagers and young adults in the US with hemophilia, a rare disorder that reduces the ability of blood to clot.

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Following a 2019 rebrand, The Co-operative Group broke the £10bn revenue barrier for the first time in 2020.

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Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.

Article

Looks at how Colt Technology Services developed a Net Easy Score (NES) to better understand the impact of everyday interactions with its customers.

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Food and confectionery giant Nestlé is preparing for the deprecation of third-party cookies.