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Article

The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.

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Shell, the energy giant, has used a ‘business-to-human’ marketing strategy to connect around issues that are often viewed through a strictly business-to-business lens.

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Business-to-business (B2B) marketers should give deep, human insights the same exalted status as consumer brands do in developing their campaigns.

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Tenzing Natural Energy is an energy drink with a different proposition from the big players in the market.

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This article discusses the updated 2020 results from DVJ Insights’ growth study exploring why winners grow more than the average and why losers grow less.

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A survey by Vox, the media company, and SightX, the research-software provider, identified a major gap between the current digital experience and consumers’ ideal online environment.

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Bain & Co., the consultancy, has established that business-to-business (B2B) firms with strong customer loyalty have various advantages for long-term success.

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Brand and Deliver’s Erik Winther Paisley outlines how communities form online and the need for brands to engage at the Zee Melt conference.

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Patagonia’s European marketing director explains how the company doesn’t just talk about an abstract purpose; the brand and its employees act directly to address these issues.

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The Association of National Advertisers (ANA), the trade organization, has demonstrated how diversity and inclusivity can be connected to brand growth in a holistic way.

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At DigiCon Omni, BBH Asia Pacific’s Jacob Wright makes the case for why embracing aesthetics in brand building strategy is the way forward.

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The B2B Institute, a think tank funded by LinkedIn, the business-orientated social network, has outlined three major trends that it believes will shape business-to-business marketing in the next decade.

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At the Digital Media Asia conference, publishers in APAC share lessons learnt in the ongoing mission to engage and convert readers.

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Omnicon Media Group’s Stephen Li takes a reflective look at how the developments of the year have impacted the marketing and advertising industry.

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During the 2020 Zee Melt conference, Victoria Loomes, head of premium content at TrendWatching UK shared insights on trends shaping the post-pandemic consumer.

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At Zee Melt, Sixieme Son’s Ella Duda, outlines why sonic branding is something brands can no longer ignore or approach as an afterthought.

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French food business Danone, now an entreprise à mission, is taking a systematic approach to creativity across all its brands.

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At DigiCon Omni, Havas’ Maria Garrido outlines the key takeaways from a global study on consumer expectations of brands in culture.

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Analysis by Nielsen, the research firm, has demonstrated why Asian Americans are a critical audience for marketers to include in their strategies.

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Pernod Ricard, the spirits manufacturer, has responded to social disruption with a purpose-driven mindset that feeds back to its core values.

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This article outlines the approach marketing research company Savanta takes to trends.

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Procter & Gamble (P&G), the fast-moving consumer goods manufacturer, is putting consumers at the heart of its efforts to achieve cross-platform measurement.

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Datawrkz, a digital-media planning and buying shop, has identified several ways that brands can enhance their marketing efforts targeted at Indian Americans.

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Hatted’s Dan Foreman outlines how the corporate insights function is shaping up and what the discipline could look like in 2030.

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Diageo outlines lessons from the development of its Marketing Catalyst tool which has put it at the forefront of understanding marketing effectiveness.