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Case Study

KFC, a fast food chain, reversed negative perceptions of the brand in Australia and achieved a global reach of 849,417,077 with its campaign Michelin Impossible.

Case Study

Novartis, a pharmaceutical brand, launched its Be Pso Positive campaign by kickstarting a petition to the Ministry of Health in Malaysia to make psoriasis treatment more accessible to all.

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Corning Gorilla Glass, a brand of chemically-strengthened glass, celebrated the brand and connected with a younger, technologically-savvy audience in India by organising a youth-focused technology summit.

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Coca-Cola, the soft drink brand, celebrated the accomplishments of women in Myanmar with its campaign From Hi-So to All-So and changed the conversation surrounding International Women's Day.

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Sojitz Corporation, a trading company, encouraged better quality tuna in Japan by launching an AI system, TUNA SCOPE, which analysed the quality of tuna being caught.

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Ascender HCM, a payroll and HR software firm, highlighted the importance of the payroll and positioned it as a strategic function that improves the employee experience with its business-to-business campaign in Australia.

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Grab, a ride-hailing and delivery brand, launched its campaign #KitaVsCorona (Us vs Corona) in Indonesia to boost the brand during the uncertainty of the pandemic.

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Hanwha, a large conglomerate, revamped its online newsroom to show its employees and the public how it helps solve people’s problems and highlight what the company stands for to improve brand relationships in South Korea.

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Gilead Sciences, a biopharmaceutical company, launched its internal employee engagement and communications campaign Gilead Step Up Challenge in East Asia.

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H+K, a sportswear brand, played a vital role in ensuring that ANTA Sports (ANTA), a Chinese sportswear brand, secured Asia's largest 2018/2019 mergers and acquisitions.

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NBA, a basketball league, promoted basketball in India ahead of India hosting the NBA games for the first time with the campaign #NBAInMyBackYard.

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Honor, a smartphone brand, launched its smartphone HONOR 20 Pro with a camera that used artificial intelligence (AI) to improve the quality of life for the visually impaired in the UK.

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Bosch, a home appliances brand, promoted its brand in Singapore against the challenging backdrop of the COVID-19 pandemic.

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Colliers International, a real-estate brand, launched its campaign #BeatTheVirus by creating its own COVID-19 microsite, which provided APAC real-estate business with relevant information.

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Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.

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Becton Dickinson (BD), a US-based medical tech company, aimed to spark behavioural changes among employees by encouraging them to internalise positive character traits and put them into action.

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Cisco, a networking and telecommunications brand, shifted public perceptions of teleworking in Japan and increased Cisco social channel engagement by developing a manga comic depicting teleworking life.

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TikTok, a video-sharing social networking service, increased downloads and penetration in Singapore by creating a programme that showcased the growing appeal of TikTok.

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Infineon, a semiconductor manufacturer, promoted the brand by releasing its robot Infineon Roboy at the China International Import Expo (CIIE).

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Vans, an apparel brand, promoted its brand among young people in China by launching a video challenge that asked influencers and consumers to balance Vans shoes on their heads.

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Mind Hong Kong, a mental health charity, reduced the stigma surrounding mental health in Hong Kong and encouraged more open discussion with its campaign Breaking the HK Mental Health Taboo.

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Chengdu IFS (CDIFS), a top-ten shopping centre in China, launched its digital campaign Fun is in the AiR to boost the post-lockdown economy.

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Sir John Kirwan, a mental health advocate and All Black world champion, and Adam Clark, a tech entrepreneur, developed and launched Mentemia, a mental wellbeing app in New Zealand.

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Manulife Singapore, an insurance brand, launched its campaign Stop the Drama to raise awareness of heart attack symptoms.

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UniFi, a Wi-Fi brand, created a crisis management campaign in Malaysia that admitted its mistakes in failing to upgrade users to increase positive sentiment and penetration.