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Case Study

Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.

Case Study

3M, a global science, technology and manufacturing leader, launched a CEO interview, scientists toolkit and online video series to promote its second State of Science Index report in the US.

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Dove, a personal care brand, elevated Dove Hair's brand equity in the US through a product-agnostic campaign designed to spark a national dialogue around broadening the narrow definition of beautiful hair.

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Budweiser, a beer brand, encouraged more sponsors and viewership of the National Women's Soccer League in the US through an online film and print ads to make fans feel guilty for not supporting such a successful team.

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Comcast, a telco company, promoted its brand as more than just a fast internet provider but a great business partner by pitching stories on how it is helping NFL and MLB teams to upgrade their network.

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Toyota, an automotive brand, sponsored an educational event in Puerto Rico to increase awareness of faulty airbag inflators and encourage people to put their cars in for repair.

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truth, the national public health organisation, reached out to the youth segment to inform them of the dangers of prescription opioids in the US.

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UPS, a postal service, created a two-month campaign using local hiring events and a national press release to encourage applications for its temporary, seasonal roles in the US.

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Global Strategy Group, a public relations company, helped brands and the C Suite in the US lead with purpose by creating a platform that brings together industry leaders to discuss best practices.

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APCO Worldwide, an agency, provided its US clients with a monthly thought leadership newsletter to promote its ability to help them keep track of global trends.

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The National Meningitis Association in collaboration with Sanofi Pasteur, a non-profit organisation, encouraged US parents to get their teenagers to have the meningitis booster vaccine by sharing stories of loss on a dedicated content-rich website.

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Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a-kind dolls modelled on various female role models and raising funds for organisations aimed at leveling the playing field for women.

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Airbnb, an American online marketplace, created a real-life version of Barbie's Malibu Dreamhouse for guests to stay in to increase brand favourability.

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Jupiter Intelligence, a computer software company, increased awareness of its predictive technology in the US by creating a demo that showed future scenarios if the issue of climate change wasn't tackled effectively.

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Chipotle, a restaurant chain, established new brand values and changed its strategic vision to increase brand visibility and positive sentiment in the US.

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Buffalo Wild Wings, a restaurant company, promoted itself as an authentic sports bar by designing custom barstools for vasectomy patients to recover in during the March Madness basketball event in the US.

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Washington State Department of Health, a state agency of Washington, tackled the issue of sexual violence among young people in Washington by launching social videos and posters in a pilot school.

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King County Metro, the metro system for King County in Washington, discouraged solo driving trips in the county by using modelling software to target people most likely to change transport methods with mobile ads, events and mailings.

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Sherwin-Williams, a paint and coating manufacturing company, encouraged US companies to use its new epoxy technology for their packaging by sharing research that shows how safe it is to use.

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Chipotle, a restaurant chain, promoted its free delivery during the Men's Professional Basketball Championship in the US, despite not being a sponsor, by Tweeting whenever announcers said the word free.

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Alizila, a news hub for Alibaba Group, promoted its news coverage by publishing a trend piece on the luxury market in the US to increase awareness.

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PagerDuty, a computer software company, increased brand awareness in the US by creating a two-pronged campaign that publicised news tied to digital transformation.

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Johnnie Walker, an American scotch whiskey brand, showed its long-standing commitment to gender equality by reviving the character of Jane Walker during Women's History Month.

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Johnson & Johnson, a medical device, pharmaceutical and consumer packaged goods company, created a 360-degree engagement program to show its commitment to advancing global health at the World Economic Forum.

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Milbank LLP, a law firm, conducted a complete rebrand of its image and corporate story to shift consumer perceptions in the US.