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Case Study

The Payment Card Industry Security Standards Council (PCI SSC), an information security standard, strove to increase digital payment security in India.

Case Study

Amazon, an e-commerce site, improved customer perception surrounding its Alexa device in India by showing how its applications and skills suit everyone.

Case Study

Dignity March, a national initiative to end sexual violence against women, raised awareness of the need to end sexual violence against women in India by creating a march that featured thousands of survivors and stakeholders supporting the cause.

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Amazon, an e-commerce company, increased sales in India by launching an Amazon festival that used a house on wheels decorated with products from Amazon sellers to showcase the variety it has to offer.

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ITC, a multinational conglomerate company, aimed to support the socioeconomic transformation of the Bhadrachalam region in India by establishing a papermill that could generate livelihoods and replenish environmental resources.

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The Embassy of Sweden, Sweden's diplomatic mission, promoted the Royal Family of Sweden's State visit to India to strengthen the relationship between the two countries.

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Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.

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Azad Foundation, a social services organisation, launched an all-female cab service in New Delhi to make women feel safer when travelling around the city.

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Hyundai, an automotive brand, launched its Venue SUV model in India by creating a PR event on a cruise ship to demonstrate how the car is always connected.

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PVR, a film entertainment brand, reinforced its image as a consumer-centric brand that continues to bring alive unique experiences for a multiplex audience in India and showcased its products and offerings with its Alternate Content campaign.

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Rolls-Royce India, an engineering company, strove to position itself as the right partner to build next-generation defence manufacturing capabilities locally.

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IndiGo, an Indian airline, created positive conversations around its mission to boost economic growthy by making key press announcements that showcased new partnerships and key milestones.

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Mastercard, a financial services company, encouraged a cashless society in India by launching Team Cashless India, an integrated campaign that saw consumers nominate their favourite merchants whom Mastercard then helped create a digital payments infrastructure.

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Ford, an automotive brand, increased brand favourability in India by launching a series of emotional films that used real-life experiences and poetry to connect with its audience.

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Absolut, a vodka brand, launched its campaign Born Colourless in India to promote the brand while also driving global unity and striving to create a world where people look beyond their differences.

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Revolt Intellicorp, an electric motorcycle brand, democratized mobility with an affordable, sustainable solution in India.

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Cairn Oil & Gas, an Indian oil and gas production company, increased positive sentiment among its employees and the public in India by launching an employee advocacy campaign.

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The Indian Language Internet Alliance, a group promoting the growth of Indian-language content online, aimed to democratise the internet by promoting content that is accessible to non-English speaking Indians.

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Sasakawa-India Leprosy Foundation (S-ILF), a charity striving to increase social acceptance of people affected by leprosy, launched its campaign Rising to Dignity to remove stigma against people affected by the disease.

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ITC Limited, a multinational conglomerate, reduced the amount of waste going to landfill in India by launching the Wellbeing out of Waste (WOW) initiative that spreads awareness about the need to address this problem.

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Dettol, a brand of cleaning supplies and disinfectant, increased school attendance among children in India by launching a hygiene curriculum that teaches them healthy habits from a young age.

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Lysol, a brand of cleaning and disinfecting products, promoted its laundry sanitizer in the US by creating a teddy bear repair centre that fixed damaged teddy bears while highlighting to parents the number of bacteria they hold.

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Vicks, a cough and cold medicine, increased sales and brand affinity in India by launching a campaign celebrating a girl who had been rejected by her parents at birth.

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KFC, a fast food chain, reversed negative perceptions of the brand in Australia and achieved a global reach of 849,417,077 with its campaign Michelin Impossible.

Case Study

Novartis, a pharmaceutical brand, launched its Be Pso Positive campaign by kickstarting a petition to the Ministry of Health in Malaysia to make psoriasis treatment more accessible to all.