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SABRE Awards, Gold, South Asia, 2020
The Payment Card Industry Security Standards Council (PCI SSC), an information security standard, strove to increase digital payment security in India.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Amazon, an e-commerce site, improved customer perception surrounding its Alexa device in India by showing how its applications and skills suit everyone.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Dignity March, a national initiative to end sexual violence against women, raised awareness of the need to end sexual violence against women in India by creating a march that featured thousands of survivors and stakeholders supporting the cause.
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SABRE Awards, Gold, South Asia, 2020
Amazon, an e-commerce company, increased sales in India by launching an Amazon festival that used a house on wheels decorated with products from Amazon sellers to showcase the variety it has to offer.
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SABRE Awards, Gold, South Asia, 2020
ITC, a multinational conglomerate company, aimed to support the socioeconomic transformation of the Bhadrachalam region in India by establishing a papermill that could generate livelihoods and replenish environmental resources.
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SABRE Awards, Gold, South Asia, 2020
The Embassy of Sweden, Sweden's diplomatic mission, promoted the Royal Family of Sweden's State visit to India to strengthen the relationship between the two countries.
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SABRE Awards, Gold, South Asia, 2020
Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Azad Foundation, a social services organisation, launched an all-female cab service in New Delhi to make women feel safer when travelling around the city.
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SABRE Awards, Diamond, South Asia, 2020
Hyundai, an automotive brand, launched its Venue SUV model in India by creating a PR event on a cruise ship to demonstrate how the car is always connected.
Case Study
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SABRE Awards, Gold, South Asia, 2020
PVR, a film entertainment brand, reinforced its image as a consumer-centric brand that continues to bring alive unique experiences for a multiplex audience in India and showcased its products and offerings with its Alternate Content campaign.
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SABRE Awards, Gold, South Asia, 2020
Rolls-Royce India, an engineering company, strove to position itself as the right partner to build next-generation defence manufacturing capabilities locally.
Case Study
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SABRE Awards, Gold, South Asia, 2020
IndiGo, an Indian airline, created positive conversations around its mission to boost economic growthy by making key press announcements that showcased new partnerships and key milestones.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Mastercard, a financial services company, encouraged a cashless society in India by launching Team Cashless India, an integrated campaign that saw consumers nominate their favourite merchants whom Mastercard then helped create a digital payments infrastructure.
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SABRE Awards, Gold, South Asia, 2020
Ford, an automotive brand, increased brand favourability in India by launching a series of emotional films that used real-life experiences and poetry to connect with its audience.
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SABRE Awards, Gold, South Asia, 2020
Absolut, a vodka brand, launched its campaign Born Colourless in India to promote the brand while also driving global unity and striving to create a world where people look beyond their differences.
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SABRE Awards, Gold, South Asia, 2020
Revolt Intellicorp, an electric motorcycle brand, democratized mobility with an affordable, sustainable solution in India.
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SABRE Awards, Gold, South Asia, 2020
Cairn Oil & Gas, an Indian oil and gas production company, increased positive sentiment among its employees and the public in India by launching an employee advocacy campaign.
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SABRE Awards, Gold, South Asia, 2020
The Indian Language Internet Alliance, a group promoting the growth of Indian-language content online, aimed to democratise the internet by promoting content that is accessible to non-English speaking Indians.
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SABRE Awards, Gold, South Asia, 2020
Sasakawa-India Leprosy Foundation (S-ILF), a charity striving to increase social acceptance of people affected by leprosy, launched its campaign Rising to Dignity to remove stigma against people affected by the disease.
Case Study
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SABRE Awards, Winner, Global, 2020
ITC Limited, a multinational conglomerate, reduced the amount of waste going to landfill in India by launching the Wellbeing out of Waste (WOW) initiative that spreads awareness about the need to address this problem.
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SABRE Awards, Winner, Global, 2020
Dettol, a brand of cleaning supplies and disinfectant, increased school attendance among children in India by launching a hygiene curriculum that teaches them healthy habits from a young age.
Case Study
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SABRE Awards, Winner, Global, 2020
Lysol, a brand of cleaning and disinfecting products, promoted its laundry sanitizer in the US by creating a teddy bear repair centre that fixed damaged teddy bears while highlighting to parents the number of bacteria they hold.
Case Study
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SABRE Awards, Winner, Global, 2020
Vicks, a cough and cold medicine, increased sales and brand affinity in India by launching a campaign celebrating a girl who had been rejected by her parents at birth.
Case Study
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SABRE Awards, APAC, Best in Show, Platinum, 2020
KFC, a fast food chain, reversed negative perceptions of the brand in Australia and achieved a global reach of 849,417,077 with its campaign Michelin Impossible.
Case Study
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SABRE Awards, APAC, Pharmaceutical: Rx, Gold, 2020
Novartis, a pharmaceutical brand, launched its Be Pso Positive campaign by kickstarting a petition to the Ministry of Health in Malaysia to make psoriasis treatment more accessible to all.
