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MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Unilever, a consumer goods company, launched the Digital Voice of the Consumer (DVOC) programme which uses research techniques to empower the brand to detect incidents in the marketplace and provide actionable insights.
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MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Healthcare Research Worldwide (HRW), a research company specialising in healthcare, conducted a pilot study for a new method of understanding the digital behaviour of influencers with rare and invisible medical conditions.
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MRS Awards Papers, Winner, MRS Award for Media Research, 2020
Thinkbox, the marketing body for commercial TV in the UK, made rigorous econometrics available to all for free by building Demand Generator, a unique, online took that determines the optimal media mix specific to a brand's category, budget and goals.
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MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Takeda, a pharmaceutical company, developed a high-level framework for its communications campaign about a new gastrointestinal therapy.
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MRS Awards Papers, Winner, MRS Award for New Consumer Insights, 2020
Google, a technology company, applied behavioural science insights to marketing practice and developed a new model of decision making that accurately reflects the complexities of online shopping behaviour.
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MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Formula 1, a racing brand, developed an interactive, AI-enhanced platform to identify the visibility of sponsors during a race.
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MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Paddy Power and Betfair, two online betting companies, designed a research approach that combined insight around print and digital's ability to address attention to optimise its messages.
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MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Twitter, a social media network, used a blend of data analytics, semiotics and traditional research techniques to explore the implications for brands on how to authentically connect with the LGBTQ+ community.
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MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
Colt, a network and communications provider, developed a bespoke machine learning tool and increased its net promoter score (NPS).
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MRS Awards Papers, Winner, MRS Award for International Research, 2020
IPSOS, a market research company, provided clients with a cost-effective way of understanding shifts in consumer behaviour with its project CovidWatch.
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MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Legal and General (L&G), a financial services company, launched a research study using a series of qualitative methods to identify the needs of care seekers.
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MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Barclays, a banking brand, developed a segmentation study that identified customers at risk of financial vulnerability to better support this group.
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MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
Dawn Foods, a bakery manufacturer and ingredients supplier, created an international online community to gain key customer insights.
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MRS Awards Papers, Liz Nelson Grand Prix for Social Impact, 2020
STOP THE TRAFFIK (STT), a coalition campaign aiming to end human trafficking, uncovered insights about the ways in which Lithuanians can be exploited as they move to the UK and launched a campaign to raise awareness of human trafficking.
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MRS Awards Papers, Winner, MRS Award for Innovation in Data Analytics, 2020
Macmillan, a charity supporting those affected by cancer, developed a simulator to predict the charity's impact on cancer patients' quality of life, thereby shaping decision making.
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MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).
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MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020
Guy's and St Thomas' Charity (GSTC), an urban health foundation, investigated how poor air quality affects residents of Lambeth and Southwark in London, UK.
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MRS Awards Papers, Finalist, MRS Award for International Research, 2020
World Animal Protection, a global charity for the prevention of animal suffering, used its research into visitors to dolphin venues worldwide to fuel its campaign to end the promotion of dolphin venues.
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MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020
Policis, a publisher, integrated a range of data sources to build a picture of illegal lending and financial crime in Japan and the US.
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MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Kantar, a market research company, collaborated with DIVA Media Group, an entertainment group for LGBTQI women, to embark on the largest ever piece of research into the lives of LGBTQI women and uncovered key insights about their lives.
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MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
McDonald's, a fast-food restaurant, used its observations of staff and customers during the overnight period to inspire its successful communications campaign Night Workers.
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MRS Awards Papers, Highly Commended, MRS Award for Cultural Insights, 2020
Sony Music UK, a music recording company, created a cultural framework to position Sony artists for Gen Z and facilitate its understanding of the audience.
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MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020
Women's Health Tech Hive, a network working to improve healthcare for women, brought to light the gender data gap and highlighted the scale of the problem in the UK and the USA.
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MRS Awards Papers, Winner, MRS Award for Cultural Insights, 2020
Chivas Brothers, a Scotch whisky brand, created dramatic category differentiation by expanding whisky's flavour vocabulary in the USA, Chile and Spain.
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MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Unilever, a consumer goods company, devised a plan to raise the bar for its creative development, leading it to win Marketer of the Year for the Effies in both 2018 and 2019.
