Case Study
•
Dheeraj Sinha, Noor Samra, Amrita Varma, WARC Prize for Asian Strategy, Entrant, 2020
Spotify needed a strong debut in India to acquire 10% of young international streamers and build its user base so it used data to compose a track that embodied the sounds Indians loved, and promoted it with a digital campaign.
Case Study
•
Jackie Zhu, Bridget Sun, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020
Soft drinks giant Pepsi partnered with video and e-commerce platforms Tencent and JD.com to create an interactive movie to appeal to young people in China during Chinese New Year.
Case Study
•
Daniel Khor, Aparna Krishnan, Samuel Lee, WARC Prize for Asian Strategy, Entrant, 2020
QSR brand KFC partnered with Google to create a targeted campaign based on a viewer's choice of YouTube videos to relaunch its Popcorn Chicken product in Malaysia.
Case Study
•
Vanessa Tan, Mark Haycock, Adrian Adshade, WARC Prize for Asian Strategy, Entrant, 2020
Burger King, the fast food chain, used its trademark humour to create huge cut through on a tiny budget in Singapore.
Case Study
•
Nugroho Nurarifin, Elizabeth Inkan, Yohannes Muliady, Albenna Reevo, WARC Prize for Asian Strategy, Entrant, 2020
Telecoms operator IM3 Ooredoo created a multichannel campaign based on a song and music video to drive cultural relevance among Gen Z during Ramadan in Indonesia.
Case Study
•
Nanais Hernandez, Earl Javier, WARC Prize for Asian Strategy, Entrant, 2020
Fast-food chain Jollibee used a digital and mobile approach to boost calls to its sales hotline and cash in on the food delivery boom in the Philippines.
Case Study
•
Dheeraj Sinha, Shibani Mitra, Nidhi Shah, WARC Prize for Asian Strategy, Entrant, 2020
HDFC Bank, one of India's largest banks, gave India's blood donation stocks a boost with its Stop Mithani campaign.
Case Study
•
Natasha Aziz, Galen Lau, Ramesh Weston, WARC Prize for Asian Strategy, Entrant, 2020
Toppen, the shopping mall, achieved a successful launch in a crowded market with a hyper-localised campaign in Malaysia.
Case Study
•
Vibha Gupta, Jitender Dabas, WARC Prize for Asian Strategy, Entrant, 2020
Food conglomerate Nestlé created a Google Voice-powered knowledge service platform to position itself as a nutritional expert and build brand trust among millennial mothers in India.
Case Study
•
Sarah Shahid, Muhammad Raza, Saadi Ghouse, WARC Prize for Asian Strategy, Entrant, 2020
Tang, the powdered beverage, used real-time personalised communications to increase consumption in Pakistan.
Case Study
•
Siddharth Singh, WARC Prize for Asian Strategy, Entrant, 2020
Aruba and HPE, the technology companies, used social filters to turn virtual events into spaces of engagement across APAC, EMEA and the Americas.
Case Study
•
Vanilla Qian, Nicholas Short, Nancy Ting, Blair Chen, WARC Prize for Asian Strategy, Entrant, 2020
Google was able to power the global ambitions of Chinese small and medium-sized businesses by using B2C tactics in a B2B campaign, increasing both brand awareness and performance effects.
Case Study
•
Prithviraj Sengupta, WARC Prize for Asian Strategy, Entrant, 2020
GSK turned the mobile phone into a disease detection and risk evaluation tool to raise awareness of under-diagnosed and under-treated chronic obstructive pulmonary disease in China.
Case Study
•
Suchismita Ganguli, Neerja Goswami, Kanika Saxena, Rajesh Sharma, WARC Prize for Asian Strategy, Entrant, 2020
Financial services brand Mastercard developed an integrated campaign to boost card payments and attract new users in India.
Case Study
•
Anh Nguyen Ha, Ha Tran, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020
Unilever-owned shampoo brand Clear Men engaged young males and drove sales in Vietnam by sponsorship of an eSports tournament.
Case Study
•
Aditya Satheesh, Vaishak Prabhakar , Ananth Nadiger, Vijay Menon, WARC Prize for Asian Strategy, Entrant, 2020
Indian outdoor apparel brand Wildcraft began producing its Supermask and ran a TV and social media campaign to normalise mask-wearing.
Case Study
•
Camille Lin, Linda Qin, Doris Xu, WARC Prize for Asian Strategy, Entrant, 2020
As a newcomer in China, Booking.com sought to build strong audience connections in what is a fiercely competitive online travel industry.
Case Study
•
Roger Kan, Janson Xu, Adela Tang, Iris Chen, WARC Prize for Asian Strategy, Entrant, 2020
Clothing brand GAP used a mobile campaign that combined online and offline data to target shoppers during Golden Week in China.
Case Study
•
Shiksha Singh, Poornima Kamath, WARC Prize for Asian Strategy, Entrant, 2020
PUMA India ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers.
Case Study
•
Nicholas Short, Zoe Ren, WARC Prize for Asian Strategy, Entrant, 2020
Fast-food brand KFC partnered with a weather app and a pop star to create a dynamic campaign to position itself as the go-to fast-food delivery on rainy days to increase its delivery business market share in China.
Case Study
•
Howard Tan, WARC Prize for Asian Strategy, Entrant, 2020
Multinational corporation Fujifilm ran a social media campaign to boost sales and awareness of its Instax instant cameras and film by positioning physical photos as an authentic alternative to fleeting digital snapshots in China.
Case Study
•
Daniel Khor, Aparna Krishnan, WARC Prize for Asian Strategy, Entrant, 2020
Baby care brand Johnson's Baby used a display and Facebook ad strategy, driven by a contextual engine, to gain trust and relevance among mothers in Malaysia.
Case Study
•
Nicholas Short, Iris Yang, WARC Prize for Asian Strategy, Entrant, 2020
Snack brand Lay's connected TV and social media to win attention and brand love across China.
Case Study
•
Bella Yang, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020
Quick-service restaurant brand Pizza Hut used social media to get female gamers in China to vote for its female avatar to become a regular character in mobile game King of Glory.
Case Study
•
Sayami Podder, Nikita Mehta, WARC Prize for Asian Strategy, Entrant, 2020
Castrol India wanted to drive brand affinity and preference among mechanics as they, rather than end consumers, are the key decision-makers in engine oil purchase.
