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Marketing Society, The Brave Awards, Highly Commended, 2020
Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip-sync video that encouraged women to love their vulvas.
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Marketing Society, The Brave Awards, Shortlisted, 2020
Cathay Pacific, an airline brand, created an OOH campaign in Hong Kong that featured key visuals to represent the brand's commitment to diversity and inclusion.
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Marketing Society, The Brave Awards, Winner, Creative Use of Media, 2020
Paddy Power, an Irish bookmaker, created change in the betting category and encouraged brands to stop placing huge logos on football shirts by releasing a fake, sponsored Huddersfield Football Club shirt to enrage the public before unveiling the real, sponsor-free shirt.
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Marketing Society, The Brave Awards, Highly Commended, 2020
Heinz, a food processing company, promoted its mayonnaise in the UK by launching a series of OOH billboards that directly called out its competitor, Hellmann's.
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Marketing Society, The Brave Awards, Winner, Digital Marketing, 2020
Chelsea Football Club, a UK football team, created an app to replace its subscription TV service and promoted it among fans globally to give them a platform to interact with each other and the club.
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Marketing Society, The Brave Awards, Shortlisted, 2020
The Times and The Sunday Times, British newspaper brands, presented themselves as the antidote to the chaos of politics in the UK during the Brexit process by launching a campaign that turned the House of Commons into a zoo.
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Marketing Society, The Brave Awards, Grand Prix, 2020
Guinness, an alcoholic beverage brand, encouraged people to drink in moderation in the UK and Ireland by rebranding ordinary water as a Guinness drink.
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Marketing Society, The Brave Awards, Shortlisted, 2020
Online betting brand BWIN expanded its market in DACH (Germany, Austria, Luxembourg and Liechtenstein) at the 2018 FIFA World Cup with its campaign Who Stole the Cup?
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Marketing Society, The Brave Awards, Winner, Enhancing the Customer Experience, 2020
Guinness, an alcohol brand, increased consumption and visits to the Guinness Storehouse in Ireland by creating a rooftop bar and an immersive interaction.
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Marketing Society, The Brave Awards, Shortlisted, Start-ups, 2020
Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, launching a bottle redesign and a new formula of whisky to suit a younger market.
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Marketing Society, The Brave Awards, Winner, Most Inspirational Story and Transforming Corporate Culture, 2020
ITV, a television channel, in collaboration with mental health charities Mind and Young Minds, created a mental health awareness campaign in the UK.
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Marketing Society, The Brave Awards, Winner, Business to Business, 2020
Diageo, an alcoholic drinks company, pioneered a global digital ecosystem to educate and inspire bar professionals all over the world to increase sales of Diageo brands within their bars.
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Marketing Society, The Brave Awards, Shortlisted, 2020
Telecommunications service provider O2 launched a 5G campaign at the 2019 Rugby World Cup in the UK.
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Marketing Society, The Brave Awards, Shortlisted, 2020
Durex, a condom brand, promoted its new Durex Naturals lube among young women in the UK by launching a mixed-media campaign that encouraged them to reclaim their sexual pleasure.
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Marketing Society, The Brave Awards, Highly Commended, 2020
KFC, the fast food brand, remedied its negative brand perception in the UK after the chicken shortage crisis and promoted its new fries by bringing back its iconic figurehead and promoting its haters' words on Twitter.
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Marketing Society, The Brave Awards, Highly Commended, 2020
Greater Manchester Health and Social Care Partnership, a non-profit organisation, increased awareness of the dangers of Foetal Alcohol Spectrum Disorder (FASD) in the UK and provided factual information via a digital content campaign.
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Marketing Society, The Brave Awards, Shortlisted, Transforming Corporate Culture, 2020
Coca-Cola, a soft drinks brand, supported Team Pride’s Rainbow Laces campaign in English football and championed it throughout the business by putting rainbow welcome mats outside 10 Premier League stadiums.
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Marketing Society, The Brave Awards, Highly Commended, 2020
Dignity Plc, a funeral service provider, increased market share and local presence in the UK by creating a search-optimised website campaign and a content series that answered key questions.
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Marketing Society, The Brave Awards, Highly Commended, 2020
Transport for London (TfL), helped transform the experience of transport across London over the past 20 years with a series of initiatives to help the environment and increase affordability.
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Marketing Society, The Brave Awards, Highly Commended, 2020
Cesar, a dog food brand, launched matching sweaters for dog owners and their furry best friends in the US to create earned media and to increase sales.
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Marketing Society, The Brave Awards, Shortlisted, 2020
Birds Eye, a frozen foods brand, increased return on investment in the UK by creating a series of ads featuring a new modern Captain.
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Marketing Society, The Brave Awards, Shortlisted, 2020
PR agency Pangolin ran a UK-based innovative campaign for whisky brand The Glenlivet to promote the use of single malt whisky in cocktails by developing edible cocktail capsules.
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Marketing Society, The Brave Awards, Shortlisted, 2020
Chocolate brand Cadbury launched its campaign There’s a Glass and a Half in Everyone in the UK to reclaim its brand culture and tackle loneliness among the elderly in the UK.
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Marketing Society, The Brave Awards, Winner, Enhancing the Customer Experience, 2020
Boost, an energy provider, encouraged customer retention in the UK by creating the Winter Wallet, which helped financially-struggling consumers save money for winter when their bills increased.
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Marketing Society, The Brave Awards, Winner, Not for Profit Marketing, 2020
UNILAD, an internet media company, highlighted a discriminatory law that stops sexually-active gay and bisexual men from donating blood in the UK by opening an illegal blood bank that let them donate, to show their blood is safe.
