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Case Study

Laundry brand Omo launched a one-day, data-driven digital and social execution to build relevance for a new product variant on Mother's Day in Vietnam.

Case Study

Internet services brand Google successfully increased its user activity in Vietnam by 7%, by launching a geo-targeting-led campaign that positioned the brand as a source of information for everyday types of situations.

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Change VN, an environmental non-profit organization, created awareness for its movement to stop the Vietnamese public using single-use plastic by creating and distributing spices in restaurants made entirely of micro plastics.

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7UP, a soft drinks brand, increased awareness and sales in Vietnam by launching a mobile game app.

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BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.

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P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.

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Shampoo brand Clear Men created a variant with beer as a key ingredient to appeal to men in Vietnam and promoted it programmatically via online display, video and social media ads.

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Shell Advance, a motorbike engine oil brand, increased brand awareness across Vietnam by launching a campaign that showcased a group of motorcycle accident aid rescuers, and the brand's role in supporting it.

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Circle K, a convenience store company, launched in-store promotions and mobile gaming ads that offered instant prizes to increase relevance and sales among millennials and Gen Z in Vietnam.

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Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

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Strongbow, an alcoholic drinks brand, launched a song and music video to reach its millennial target in Vietnam and encourage them to chill out with Strongbow.

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Sexual health brand Durex used an always-on mobile social media strategy to normalise the conversation around sex and condoms in Vietnam and boost engagement.

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Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.

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Mirinda, a soft-drinks brand, increased sales and consumer awareness through the use of a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.

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Soft drink giant Coca-Cola grew brand love with an augmented reality experience integrated into its cans to drive awareness and sales of a limited edition to show support for the Vietnam national football team in the Suzuki Cup.

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Philips, a health technology company, launched a programmatic targeting campaign to reach consumers in a crowded advertising marketplace during Tet in Vietnam.

Case Study

Sendo, an e-commerce retailer, developed a video content campaign in Vietnam that showed how all consumers' shopping needs could be met on the Sendo app during Lunar New Year.

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Global laundry brand OMO increased brand love by expanding its 'getting dirty is good' philosophy with an awareness campaign focused on the importance of water-based life-saving skills, to highlight the number of drowning incidents in Vietnam.

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Online payment solution ZaloPay created an augmented reality gamification strategy based on the Year of the Pig to reduce cost per acquisition and boost user growth in Vietnam.

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FE CREDIT, a financial services company, used social media targeting and app install campaigns in Vietnam to attract new users of its app and encourage current users to start a loan immediately.

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Soft drink giant Coca-Cola created an integrated promotion led by mobile gamification based on codes on special edition cans to connect the brand to local culture and celebrate the 25th anniversary of Coke in Vietnam.

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Philips, a health technology company, built its own planning and targeting tool to increase sales among its target in Vietnam by serving them product ads.

Case Study

Friso, a brand of formula milk, increased sales and engagement in Vietnam by partnering with e-commerce platform Lazada to launch a CRM campaign that targeted Facebook users.

Case Study

Environmental organisations WildAid and Change Vietnam, used mobile to raise awareness of an outdoor installation aimed at discouraging the use of wildlife products in Vietnam.

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Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.