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Case Study

Fox Networks, the US multimedia group, raised awareness of its on-demand subscription service through a short film in Latin America.

Case Study

Metamucil, a brand of fibre supplements, increased its sales by 50% with its humorous sequel to 2017’s Poo Romance campaign in Australia.

Case Study

Coca-Cola, the soft drinks brand, improved awareness of the increased numbers of names featured on its packaging by creating a unique song for every name.

Case Study

Lotto New Zealand, a Crown entity that operates nationwide lotteries in New Zealand, increased annual sales with an ad that featured two friends who split the winnings of a Powerball lottery.

Case Study

Canon, a camera brand, launched a three phase campaign in the Nordics that smashed preconceptions and let people rent a Canon to prove its superiority over a smartphone camera.

Case Study

Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.

Case Study

Apple, a technology company, promoted its Animoji feature on iPhones in the US by partnering with Grammy-nominated artists to produce Animoji music videos.

Case Study

Savlon, a brand of handwash, continued its work to spread hand-washing habits in rural India by implementing the ID Guard mission, which helped to grow its market share by 1.6 percentage points.

Case Study

Kingo Energy, a solar energy company, created a video for social media that drove brand awareness among investors around the world and potential users in Guatemala.

Case Study

New museum Louvre Abu Dhabi took its famous artworks to the people to generate brand love and increase footfall.

Case Study

Taco Bell, a fast food chain, promoted a real product to US customers with a fake film that made Nacho Fries Taco Bell’s best-selling product launch in its history.

Case Study

Apple, a technology company, created an emotional connection with consumers in China by launching a film surrounding Chinese New Year, shot entirely on an iPhone.

Case Study

National Down Syndrome Society, a non-profit supporting people with Down syndrome, helped introduce a law promoting respect and inclusivity of people with Down syndrome through a live dining event in the US.

Case Study

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Case Study

Levi's, the denim brand, turned to its brand purpose and for the first time made it central to the campaign, leading to 10% growth in revenue in the key Americas market.

Case Study

Cigna, the American health insurance company, increased annual check ups and customer numbers through the “second season” of its TV Doctors of America campaign.

Case Study

AT&T, a telecommunications company, highlighted the dangers of distracted driving by launching a cinema ad that featured two real victims of distracted drivers.

Case Study

Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.

Case Study

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK.

Case Study

Toyota, the automobile maker, used inspiring stories to bring to life its vision for the future in its global 360 campaign, which also increased its share price by 11%.

Case Study

Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.

Case Study

Tesco, the supermarket chain, used storytelling to persuade people in the UK that it cared about the quality of the food it sold, and was not "too big to care".

Case Study

UN Women, the United Nations’ arm for women’s equality, campaigned to change a child marriage law in Pakistan by merging children’s school uniforms with bridal dresses.

Case Study

Telecoms company Vodafone India grew subscribers and revenue with a top-up product that protected women's phone numbers and privacy.

Case Study

Subway, a fast food restaurant, increased sales globally by launching a one-day activation that offered a free sub and gave a meal to the hungry for every sub purchased.