Case Study
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MIXX Awards, Silver, Native Advertising, 2019
Akbank, a bank, created a location-based experience for jazz lovers to celebrate the 28th anniversary of its jazz festival in Turkey.
Case Study
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MIXX Awards, Bronze, Video Advertising, 2019
Cornetto, the ice-cream brand, was able to reach 14 million users as a result of its collaboration with teen romance film 4N1K in Turkey.
Case Study
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MIXX Awards, Bronze, Native Advertising, 2019
AXE, the personal hygiene brand, connected with e-sports fan by sponsoring e-sports league StarLadder and integrating a promo code into match live streams for fans in Russia.
Case Study
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MIXX Awards, Gold, Virtual Reality, 2019
Vodafone, a telecommunications brand, partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted the phrases or sentences used in the media that are strengthening negative gender stereotypes.
Case Study
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MIXX Awards, Silver, Programmatic Advertising, 2019
BMW, an automotive brand, ran a data-oriented programmatic addressable TV campaign in Turkey to encourage consumers to fill out forms and visit a BMW dealer.
Case Study
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MIXX Awards, Gold, Campaign Effectiveness, 2019
Aldi, a supermarket chain, developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.
Case Study
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MIXX Awards, Bronze, Campaign Effectiveness, 2019
Pharmaton, a multivitamin product, sponsored TV show Survivor which enabled it to reach 50% of its target audience in Turkey.
Case Study
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MIXX Awards, Bronze, Integrated Advertising, 2019
Advance, the specialist pet food brand, launched Pet Talks to reach pet owners in Spain resulting in 15m video views.
Case Study
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MIXX Awards, Bronze, Native Advertising, 2019
Always, a feminine hygiene brand, engaged young women in Denmark in a discussion of menstruation which led to a 65% increase in Always usage.
Case Study
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MIXX Awards, Gold, Brand Advertising Campaign, 2019
Lipton, a tea brand, increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.
Case Study
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MIXX Awards, Silver, Brand Advertising Campaign, 2019
Croatia Osiguranje Insurance Company, an insurance company, reached over 1.5 million Croatians on its 133rd anniversary as a result of its historical exhibition in Zagreb.
Case Study
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MIXX Awards, Bronze, Programmatic Advertising, 2019
Vodafone, the telco, cured a customer pain point and presented this offering in Turkey to rival brands' users via programmatic TV leading to a 2.5% conversion rate.
Case Study
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MIXX Awards, Silver, Branded Content and Video Advertising, 2019
MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.
Case Study
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MIXX Awards, Bronze, Branded Content, 2019
Kind en Gezin (The Child and Family Agency), an agency of the Flemish government, brought breastfeeding in public to the public's attention by creating a social and PR campaign to include them in the background of TV shows in Belgium.
Case Study
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MIXX Awards, Gold, Video Advertising, 2019
Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.
Case Study
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MIXX Awards, Bronze, Virtual and Augmented Reality, 2019
Tymbark, a fruit drink, engaged the youth segment in Poland with its AI powered app which led to the created of 300,000 branded images.
Case Study
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MIXX Awards, Bronze, Social Media, 2019
Axe, the deodorant brand, gave its consumers in Poland the opportunity to show people their hobbies in action which led to over 13 millio views for the brand.
Case Study
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MIXX Awards, Silver, Virtual and Augmented Reality, 2019
Spotify, a music streaming brand, created Brands Virtual Reality House Tour with VR, to create a portable, immersive experience that showcases Spotify's ad products globally.
Case Study
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MIXX Awards, Bronze, Social Media, 2019
Vodafone Foundation Turkey, the charitable arm of the telco business, improved the brands positive mentions on social by launching a tweet initiative that allowed users to support stray animals in Turkey.
Case Study
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MIXX Awards, Gold, Branded Content, 2019
Axe, a deodorant brand produced by Unilever, fought against gender stereotyping in Turkey by launching a TV ad during a popular series that allowed viewers to decide what happened next.
Case Study
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MIXX Awards, Silver, Direct Response/Lead Generation Campaign, 2019
Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.
