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Research Paper

Teads, the global media platform, tested the performance of 6-second ads across 10 countries and established how they can work harder at driving emotional engagement and impact.

Research Paper

Exterion Media, the OOH media owner, created a real time tool to assist advertising in optimising their DOOH campaigns.

Research Paper

Co-op, the supermarket, used AI and machine learning to optimise its data collection so it can make strategic changes seamlessly and continuously in its campaigns in Denmark.

Research Paper

Gemius SA, a media company, launched two products that allows marketers in Poland to gain in depth analysis on tagged and non-tagged campaigns.

Research Paper

Médiamétrie, the media company, offers a solution to the uncertainty of media planning and campaign performances in France.

Research Paper

Kantar, a media company, launched a comprehensive global analysis to assess how women and men respond differently to marketing through sub-analysis of its internal databases.

Research Paper

Annalect, Omnicom Media Group's digital-buying and data hub, tested the emotional responses elicited on different creative platforms.