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Article

Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.

Article

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.

Article

COVID-19 has transformed the economic and consumer landscape – it has changed the way we as consumers live, work and shop – and uncertainty remains high.

Article

Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.

Article

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Article

Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.

Article

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

Article

A regional overview of spirits in Western Europe with country snapshots and an analysis of leading companies and brands in the segment.

Article

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

Article

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

Article

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Article

A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.

Article

Looks at the global market of personal credit cards, including regional profiles, unique card formats and what the future brings for the segment.

Article

Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.

Article

Examines how Walmart, Kroger and Target are exploring if, like Amazon, they too could exploit the customer data they possess and build an advertising business, with the aim of both increasing basket value and using ads to mitigate revenue losses.

Article

Reviews the global demographic setup, income and key traits of Baby Boomers, while giving insights and examples into what businesses can do to target this consumer segment.

Article

Examines how financial payments are being carried out in APAC, including a regional overview of the category, leading companies and brands and forecast projections.

Article

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

Article

A regional overview of confectionery in Western Europe, including an analysis of leading companies and brands and country snapshots.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

Article

Details some of the cultural and business angles of Fortnite, the mass-participation shoot-em-up, an extremely popular game with particular interest from Generation Z audiences.

Article

Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.

Article

Details how marketers can utilise virtual influencers to combat potential challenges with influencer partnerships and gain an innovative edge on competitors.

Article

Provides a global outlook on the major consumer appliances market, including the leading companies and brands, top trends shaping the industry and market snapshots.