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ANA Masters of B2B Marketing

Global, 14th-15th October, 2020

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Bain & Co. positions loyalty as key to B2B customer longevity … and profit

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Marketing, October 2020

Bain & Co., the consultancy, has established that business-to-business (B2B) firms with strong customer loyalty have various advantages for long-term success.