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3AF Asian Marketing Summit

Global, 13th-14th October, 2020

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How digital algorithms are failing consumers – and what marketers can do about it

Article • Stephen Whiteside, Event Reports, 3AF 2020 Virtual Asian Marketing Summit, October 2020

A survey by Vox, the media company, and SightX, the research-software provider, identified a major gap between the current digital experience and consumers’ ideal online environment.
Why marketers must correct their historic under-investment in reaching Asian Americans

Article • Stephen Whiteside, Event Reports, 3AF Asian Marketing Summit, October 2020

Analysis by Nielsen, the research firm, has demonstrated why Asian Americans are a critical audience for marketers to include in their strategies.
Three ways for brands to reach Indian Americans in a nuanced, relevant way

Article • Stephen Whiteside, Event Reports, Asian American Advertising Federation’s Asian Marketing Summit, October 2020

Datawrkz, a digital-media planning and buying shop, has identified several ways that brands can enhance their marketing efforts targeted at Indian Americans.