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Data • Rob Clapp, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • Stephen Whiteside, Research on WARC, February, 2021
Article • Leslie Wood, WARC Exclusive, February 2021
Article • Euromonitor Strategy Briefings, January 2021
Article • Stephen Whiteside, WARC Exclusive, January 2021
Opinion • Rob Clapp, January 2021
Data • Marte Aune, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Euromonitor Strategy Briefings, December 2020
Article • Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Research Paper • Barnava Nandi, Chandan Agarwal and Ritika Sinha, ESOMAR Conference papers, APAC, 2020
Opinion • Caroline Schicketanz, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
News • 18 November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, September 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2020
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Data • James McDonald, Rob Clapp, WARC Data, March 2020
This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights. -
Article • Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.