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Toiletries & cosmetics

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All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Colgate-Palmolive (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, December 2021

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Super premium beauty and personal care in the US

Article • Euromonitor Strategy Briefings, December 2021

A category analysis of premium beauty and personal care in the US.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, December 2021

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Unilever: U-Win – connecting with consumers through unique value exchange

Case Study • MMA Smarties, APAC, Bronze, 2021

Unilever, a fast-moving consumer goods company, launched a campaign in the Philippines to gather 20,000 PII data points.

Justmylook: How Justmylook drives revenue through on-site personalisation before even making a sale

Case Study • WARC Cases, December 2021

Justmylook, a beauty retailer, increased engagement rates and email opt-ins in the UK by using InStory ads to reduce mobile bounce rates.

Unilever: The future of hygiene – disrupting the conventional client-agency paradigm to create expansive futures

Case Study • MRS Awards Papers, Finalist, Insight Management, 2021

Unilever, a consumer goods company, and Quantum, a design strategy company, launched a global campaign to examine the evolving definition of hygiene and identify actionable opportunity spaces (OS) for the brand to rethink the positioning of its hygiene products.

L'Oréal: From vulnerability to empowerment – L'Oréal How cultural insight into female empowerment pointed the way for L’Oréal Paris to support and progress women globally

Case Study • MRS Awards Papers, Finalist, Cultural Insights, 2021

L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.

Global, Toiletries & cosmetics advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the toiletries & cosmetics sector globally.

Global, Toiletries & Cosmetics advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the toiletries & cosmetics sector globally.

Unilever (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, November 2021

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Dove: Courage is Beautiful

Rankings • WARC Creative 100, 2021

Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

Johnson & Johnson: 5B

Rankings • WARC Media 100, 2021

Johnson & Johnson, the large multinational consumer company, improved public perception of nurses by launching a feature-length documentary about the heroic nurses working in the first dedicated AIDS unit in the US.

Dove: Not Just One Brand of Real Beauty

Rankings • WARC Media 100, 2021

Dove, the beauty care brand, increased sales by localising its Real Beauty platform in Hong Kong.

Procter & Gamble: The Look

Rankings • WARC Creative 100, 2021

Procter & Gamble (P&G), a consumer goods company, drove conversation surrounding racial bias with its film The Look.

Unilever: Hajj Pack

Rankings • WARC Media 100, 2021

Unilever, a consumer goods company, increased sales across its brands in Saudi Arabia by developing fragrance-free products for Hajj pilgrims visiting Mecca.

Where consumers shop for beauty and personal care

Article • Euromonitor Strategy Briefings, November 2021

An industry snapshot of beauty and personal care, including the impact of Coronavirus, channel shifts and future development.

L'Oréal (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, November 2021

This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier and Lancome.

Nivea Men: Ultra skill

Case Study • Ivan Shavrov, Roman Ryazanov, Pavel Osetrov, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Personal care brand, NIVEA MEN, reconsidered its traditional communications style and focused instead on understanding audience behaviours to win the hearts of gamers in Russia.

Unilever Corporate: U-Win

Case Study • Loren Saguil, WARC Media Awards, Shortlisted, Best Use of Data, 2021

Multinational consumer goods company Unilever designed the U-Win Project, a mobile survey-based recruitment using programmatic ads, to drive personalisation and market penetration, and fuel growth in the Philippines.

L'Oréal (Multiple brands): Fueling digital automation across brands and markets with e-retailer data

Case Study • Mads Bindseil, Camilla Gad Damkjaer, Kasper Zoffmann Jessen, WARC Media Awards, Bronze, Best Use of Data, 2021

Personal care company L'Oréal used a bespoke AI to deliver increasingly efficient Facebook media investments across its brands in the Nordics and grew online sales across four markets.

How Asia’s companies can grow in a post-pandemic world

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

Speaking at the recent FUTR Asia 2021 summit, L’Oréal Indonesia’s Umesh Phadke shares how companies can transform and prepare for a radically different future after COVID-19.

Marketing Trends For 2022: Beauty

Article • Melanie Welsh, WARC Exclusive, November 2021

Digital experiences, natural products, sustainability and wellbeing are set to be major trends in the beauty industry in 2022.

L’Oréal finds a new role for TV in driving e-commerce sales

Article • Alex Brownsell, Event Reports, The Future of Media conference, October 2021

The cosmetics company is adjusting its media strategy in response to post-COVID consumer habits.

Colgate-Palmolive advertising spend rises 6%

Data • Cinzia Petio, WARC Data Points (Curated), November 2021

An overview of Colgate-Palmolive's advertising spend.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
From sustainability to purpose in beauty

Article • Euromonitor , Research on WARC, March, 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.