Toiletries & cosmetics
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Case Study • David Yaghoobi, Mir Damoon Mir, WARC Prize for MENA Strategy, Entrant, 2021
Opinion • Cathy Taylor, August 2021
Data • Marte Aune, WARC Data Points, July 2021
Article • Euromonitor Advertiser Profiles, July 2021
Data • James McDonald, WARC Data Points, July 2021
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
Article • Sam Peña-Taylor, Event Reports, Lions Live, June 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
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Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power. -
Article • WARC Category Intelligence, July 2019
Global strategies, campaign updates and trends in the cosmetics and beauty aids category. -
Article • WARC Category Intelligence, April 2021
Global strategies, campaign updates and trends in the luxury category. -
Article • Euromonitor Company Profiles, February 2020
Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies. -
Case Study • Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2020
L'Oréal Paris, a cosmetics company, launched its Because You're Worth It slogan across a decade's worth of ads in the UK to improve brand saliency among women in a period of market decline.
