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MELÉ: A Scientific Breakthrough -The Magic of Melanin-Rich Skin

Case Study • APG (UK), Entrant, 2021

MELÉ, a skincare brand, launched a campaign in the USA to drive awareness of a new skincare brand which is designed for melanin-rich skin.

How Dove found beauty in the time of COVID-19

Case Study • APG (UK), Entrant, 2021

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Clarins: Love for city guardian, protect her against the sun

Case Study • SABRE Awards, APAC In2, Best Use of Asian Social Platforms, 2021

Clarins, the beauty brand, launched a campaign to show care and appreciation to female workers in China.

POND’S Men: White boost #MukaCerahPantangNyerah

Case Study • YouTube Works for Brands, Indonesia, Best Creative Personalization, 2021

Pond’s men, a men’s skincare brand, increased sales in Indonesia by launching a humorous YouTube video that presented daily challenges thrown at men and the need for its cleanser to keep their faces bright.

Pond's Men: An oily love story

Case Study • David Dahan, Sumegha Rao, Dilip Garga, WARC Awards for Asian Strategy, Shortlisted, 2021

Skincare brand Pond's Men employed a multichannel strategy to challenge category codes and grow salience and market share in Indonesia.

MELĒ: A scientific breakthrough – the science of melanin-rich skin

Case Study • Jay Chiat Awards, Gold, National Strategy, 2021

Unilever, a consumer goods company, created a new brand, MELĒ, to provide darker skinned people in the US with skincare products designed for their skin colour.

Dove: Stop the beauty test

Case Study • Abigail Dias, Tanvi Mishra, WARC Awards for Asian Strategy, Gold, 2021

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

SK-II: Timelines

Case Study • Leo Bovaller, Julia Blomquist, WARC Awards for Asian Strategy, Gold and The Research Excellence Award, 2021

Skincare brand SK-II grew sales and engagement among young executive women in China, Japan, South Korea and the US with the creation of a digital docu-series fronted by journalist Katie Couric.

The future of SEO in fashion and beauty

Article • Tasha Amponsah-Antwi, WARC Best Practice, September 2021

E-commerce is causing fashion and beauty brands to adapt their SEO strategies.

Dove: #Stopthebeautytest

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

Dove, a personal care brand, challenged beauty stereotypes in India with its #StopTheBeatyTest campaign.

Simple: #ChooseKindness

Case Study • SABRE Awards, EMEA, Gold, 2021

Simple, a skincare brand, quickly redesigned the launch of its new Simple Daily Skin Detox product range in Turkey to stand by actress and influencer Asli Bekiroglu and condemn cyberbullying.

Olay’s “Maximize, Don’t Minimize Me” delivers inclusive, intersectional view of beauty

Article • Ben Bold, Event Reports, Lions Live, June 2021

Olay, the skincare brand owned by Procter & Gamble, has used its “Maximize, Don’t Minimize Me” campaign as a rallying cry for women’s empowerment.

Pond's Men: Pond's appoints AI to write ad copies

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Pond's, a health and beauty care products brand, launched a campaign in Indonesia to stand out in a crowded market and connect with the new generation of male consumers.

Safi: Safi Raya, Manis Berkongsi Sama Berseri

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Safi, a halal personal care brand, launched a campaign to increase Raya sales during the pandemic in Malaysia.

Glow & Lovely: Promoting inclusivity and breaking stereotypes

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Glow & Lovely, the skincare brand, changed its name and managed to retain its market leader position after backlash due to simultaneous challenges in Pakistan.

SK-II’s in-house production studio helps take its brand purpose to the next level

Article • Ben Bold, Event Reports, Lions Live, June 2021

SK-II, a high-end skincare brand owned by Procter & Gamble, has invested in dedicated in-house production capabilities to further drive its brand purpose.

L’Occitane: L’Occitane's COVID idol

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by the cosmetic company L’Occitane increased its online exposure in China by connecting with the Gen Z target audience during the COVID-19 lockdown.

Pond's Men: AI-powered ad copies for POND'S Men

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Pond's, a skin care brand, used AI technology to increase creativity in Singapore.

Unilever: Pond's AI Copywriter