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Article • Cecelia Girr, WARC Exclusive, April 2021
Rankings • WARC Media 100, 2021
Rankings • WARC Effective 100, 2021
Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Article • Euromonitor , Research on WARC, March, 2021
Article • Brian Carruthers, Event Reports, LIONS Live, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Article • Low Lai Chow, WARC Exclusive, February 2021
Article • Euromonitor Strategy Briefings, January 2021
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • DMA (UK), Silver, 2020
Article • Euromonitor Strategy Briefings, December 2020
Case Study • MMA Smarties, Silver, APAC, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • Echo He, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Joy Molan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chris McCraw, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kiron Kesav, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • MMA Smarties, Gold, North America, 2020
Case Study • MMA Smarties, Silver, X (Global), 2020
Opinion • Caroline Schicketanz, November 2020
Case Study • Irina Zernishko, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Data • Rob Clapp, WARC Data Points, November 2020
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Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow. -
Article • Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.