Telecoms & utilities
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Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
Case Study • Dom Whitehurst, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Best Use of Data, 2020
Case Study • Hayley White, Jenni Gabbarelli, WARC Media Awards, Gold, Best Use of Data, 2020
Case Study • Emily Rose Cole, WARC Media Awards, Gold, Best Use of Data, 2020
Research Paper • Violet Lazarevic, Anne-Marie Moir and Jonathan Prosser, ESOMAR Conference papers, APAC, 2020
News • 23 November 2020
Article • Manfred Abraham, WARC Exclusive, November, 2020
Case Study • Mario Morby, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Opinion • Gabey Goh, November 2020
Research Paper • Zhengren Li, Xiaohang Zhang, Yanyu Wang, Xin Su, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 743-757
Case Study • SABRE Awards, APAC, Telecommunications, Gold, 2020
Case Study • SABRE Awards, LATAM, Geographic, Gold, 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Research Paper • Andrea Maldonado, Natalia Carrasco, Catalina Bonnet and Hector Navarrete, ESOMAR Conference papers, Latin America, 2020
News • 14 October 2020
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Data • James McDonald, WARC Data, October 2019
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: -
Article • WARC Category Intelligence, March 2018, pp. 0-0
Global strategies, campaign updates and trends in the telecoms and ISPs category. -
Case Study • Account Planning Group (UK), Entrant, 2019, pp. 0-0
Vodafone, the telco giant, launched the first youth mobile provider, VOXI, in the UK to surpass Vodafone's consideration among under 25s.