Sam Peña-Taylor, Event Reports, Ad Net Zero Global Summit, November 2021
Danish energy giant Ørsted, formerly DONG Energy, transformed itself from a builder and operator of coal-fired power stations to a renewable energy business, using its weight to stimulate a young market and adapting its brand to its new mission.
British Gas, an energy and home services provider, launched a campaign in the UK to increase the volume of Home Services sales, decrease the cost per Home Services product and retain 8,000 customers at risk of switching to a competitor.
SABRE Awards, Africa Best in show & Global winner, 2021
Lumos Nigeria, a solar and renewable energy provider, increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.
CEZ Romania, an energy and gas company, launched a programme to raise awareness of the historic role that 'kulas' (defence towers) have played in the cultural and social development of communities in Romania.
Fortum, a clean energy company, partnered with Bislett Games, a track and field competition, to change the rules of sporting events in the face of the COVID-19 pandemic and beat the virus on the track field.
Grace Raymond, Daniel Glynn, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Leading British energy supplier British Gas used personalised video to deliver targeted messages with the objective of driving brand awareness as measured by view through rate, click through rate and viewability.
SABRE Awards, Diamond Sabre Award, Research & Planning, 2017, pp. 0-0
E.ON Climate & Renewables, a renewable energies project developer, devised a direct interaction and information campaign that helped turn around negative sentiment towards wind-powered energy in the US.