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Samsung, ESPN, Netflix, Aviation, Xbox & Cyberpunk: How getting meta led to mega impact

Case Study • APG (UK), Entrant, 2021

Samsung, an electronics company, launched a campaign for the release of the 2017 QLED TV in America.

Bose: Noise-o-Meter

Case Study • Mona Hassanie, WARC Prize for MENA Strategy, Silver, 2021

Audio technology brand, Bose, solved a common, everyday problem for consumers in the Middle East as a way of highlighting its value proposition in tough economic times.

Bose: Targeting the premium TWIE market

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Bose, an audio equipment manufacturer, grew its business in China by bringing together fragmented customer data.

Bose: Noise-O-Meter

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Bose, an audio equipment retailer, launched a campaign in the UAE to promote its noise-cancelling headphones.

Google: Google Nest Virtual Stage

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Google, a technology brand, promoted Google Nest in Italy with an online concert during the COVID-19 pandemic.

Bose: Dear Neighbor

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Bose, an audio equipment brand, launched a campaign in the UAE to promote its noise cancelling headphones during the Covid-19 lockdown.

Apple Inc (Consumer Electronics)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Wavio: See Sound

Rankings • WARC Creative 100, 2021

Wavio, a sound recognition company, created a smart home hearing system that gives mobile notifications to deaf people when noises happen around their house to help them know what is going on in their surroundings.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

What you need to know about interactive audio ads

Article • Flora Williams, WARC Exclusive, March 2021

A best practice guide to creating interactive audio advertising.

Edge by Ascential: Share of search report – Understand your share of voice for the most popular television search terms

Article • Edge by Ascential, Research on WARC, February 2021

This report assesses search performance across the television category in major Singapore retailers.

Sennheiser: Sound Check

Case Study • DMA (UK), Silver, 2020

Sennheiser, a privately held audio company, demonstrated its superior audio offering to UK consumers by launching an audio track designed to test three key elements of sound.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

What’s working in tech and electronics

Article • WARC Category Intelligence, December 2020

Global strategies, campaign updates and trends in the tech and electronics category.

Huawei Technologies Co Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.

Amazon: some home habits may change forever

News • 14 June 2020

Several countries as well as individual states in the USA have begun easing pandemic-related restrictions, but some habits that people adopted to help them through the lockdowns may have become entrenched, according to a senior Amazon executive.

Bose develops new 'muscle memory'

News • 08 June 2020

COVID-19 has forced Bose, the consumer electronics brand, to turn to addressable media and livestreaming as a way of maintaining consumer engagement in the light of changing behaviour – and it is developing new “muscle memory” as a result.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

US, Audiovisual products Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points (Curated), May 2020

An overview of advertising as a percentage of sales in the audiovisual products sector in the United States since 2007.

Noblex: The All-In Promo

Rankings • WARC Effective 100, 2020

Noblex, the electronic manufacturer, leveraged the 2018 World Cup to boost TV sales in Argentina by betting on Argentina qualifying for Russia 2018.

Google Assistant: OK Google, start the movie

Case Study • WARC Cases, 2018

Tech company Google raised awareness of its Assistant’s use cases in Germany through a cinema execution.

Google Assistant: Ok Google, start the movie

Rankings • WARC Media 100, 2020

AI-powered voice assistant Google Assistant drove awareness of its technological abilities in Germany by integrating itself into cinema advertisement breaks.

Google Home: A little help with the footy, like only Google can

Rankings • WARC Media 100, 2020

Google partnered with the Australian Football League and ran an integrated campaign demonstrating all the ways Google Home could help football fans to be closer to the sport they love.

Alexa: Alexa, Play My Song

Case Study • ANA, Gold, ANA International ECHO Awards, 2020

Multinational tech company Amazon launched its Echo smart speaker in India by appealing to its target audience's music-streaming habits.

Bang & Olufsen Brand Experience

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Bang & Olufsen, a high-end luxury Danish consumer electronics company, re-launched its website with a new design to increase sales and convey its luxury branding.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.