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The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

What’s working in tech and electronics

Article • WARC Category Intelligence, December 2020

Global strategies, campaign updates and trends in the tech and electronics category.

Huawei Technologies Co Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.

Amazon: some home habits may change forever

News • 14 June 2020

Several countries as well as individual states in the USA have begun easing pandemic-related restrictions, but some habits that people adopted to help them through the lockdowns may have become entrenched, according to a senior Amazon executive.

Bose develops new 'muscle memory'

News • 08 June 2020

COVID-19 has forced Bose, the consumer electronics brand, to turn to addressable media and livestreaming as a way of maintaining consumer engagement in the light of changing behaviour – and it is developing new “muscle memory” as a result.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

US, Audiovisual products Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the audiovisual products sector in the United States since 2007.

Noblex: The All-In Promo

Rankings • WARC Effective 100, 2020

Noblex, the electronic manufacturer, leveraged the 2018 World Cup to boost TV sales in Argentina by betting on Argentina qualifying for Russia 2018.

Google Assistant: OK Google, start the movie

Case Study • WARC Cases, 2018

Tech company Google raised awareness of its Assistant’s use cases in Germany through a cinema execution.

Google Assistant: Ok Google, start the movie

Rankings • WARC Media 100, 2020

AI-powered voice assistant Google Assistant drove awareness of its technological abilities in Germany by integrating itself into cinema advertisement breaks.

Google Home: A little help with the footy, like only Google can

Rankings • WARC Media 100, 2020

Google partnered with the Australian Football League and ran an integrated campaign demonstrating all the ways Google Home could help football fans to be closer to the sport they love.

Alexa: Alexa, Play My Song

Case Study • ANA, Gold, ANA International ECHO Awards, 2020

Multinational tech company Amazon launched its Echo smart speaker in India by appealing to its target audience's music-streaming habits.

Wavio: See Sound

Rankings • WARC Creative 100, 2020

Wavio, a sound recognition company, created a smart home hearing system that gives mobile notifications to deaf people when noises happen around their house to help them know what is going on in their surroundings.

Bang & Olufsen Brand Experience

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Bang & Olufsen, a high-end luxury Danish consumer electronics company, re-launched its website with a new design to increase sales and convey its luxury branding.

What’s working in consumer electronics

Article • WARC Category Intelligence, February 2020

Global strategies, campaign updates and trends in the consumer electronics category.

Apple, Amazon, and Google form truce on voice tech

News • 20 December 2019

A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.

Lenovo Group Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.

Amazon’s Alexa looks to greater reach across IoT

News • 28 November 2019

A new innovation announced this week by Amazon, the global e-commerce giant, will purportedly halve the cost of making devices enabled with Alexa voice services.

LG gets mobile consumers ThinQTM-ing with augmented reality

Case Study • MMA Smarties, Silver, India, 2019

LG, an electronics company, increased awareness of its AI ThinQ powered smart TV range among Indian consumers by creating an AI campaign that saw the TVs engage in two-way conversations with users.

Google Home: OK Google, let’s talk cricket

Case Study • MMA Smarties, Finalist, India, 2019

Google, the technology brand, increased quarter on quarter sales across India by partnering with sports news website ESPNCricinfo to create smart updates during the IPL and World Cup using Google Home.

Baidu views smart speakers as the future of search

News • 06 October 2019

Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.

How Amazon Echo connected with consumers and built relevance in their lives

Case Study • Emvies, Gold, 2019

Amazon Echo, a smart speaker brand, launched a multimedia campaign of pre-roll YouTube ads, live news broadcasts and radio shows hosted by Alexa to promote its smart speaker in India.

Amazon Echo: Knock Knock.. Who's There?... Its RJ ALEXA!!

Case Study • Emvies, Gold, 2019

Amazon, the e-commerce giant, launched its Amazon Echo smart speaker product in India by making it a radio jockey.

Google Home: OK Google! Lets have some Koffee!

Case Study • Emvies, Gold, 2019

Google, the technology company, successfully launched its Google Home digital speaker in India by partnering with talk show Koffee with Karan.

Voice commerce: Turning an industry upside down

Article • Euromonitor Strategy Briefings, September 2019

An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.