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Apple Inc (Consumer Electronics)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Wavio: See Sound

Rankings • WARC Creative 100, 2021

Wavio, a sound recognition company, created a smart home hearing system that gives mobile notifications to deaf people when noises happen around their house to help them know what is going on in their surroundings.

What you need to know about interactive audio ads

Article • Flora Williams, WARC Exclusive, March 2021

A best practice guide to creating interactive audio advertising.

Sennheiser: Sound Check

Case Study • DMA (UK), Silver, 2020

Sennheiser, a privately held audio company, demonstrated its superior audio offering to UK consumers by launching an audio track designed to test three key elements of sound.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

What’s working in tech and electronics

Article • WARC Category Intelligence, December 2020

Global strategies, campaign updates and trends in the tech and electronics category.

Huawei Technologies Co Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.

Amazon: some home habits may change forever

News • 14 June 2020

Several countries as well as individual states in the USA have begun easing pandemic-related restrictions, but some habits that people adopted to help them through the lockdowns may have become entrenched, according to a senior Amazon executive.

Bose develops new 'muscle memory'

News • 08 June 2020

COVID-19 has forced Bose, the consumer electronics brand, to turn to addressable media and livestreaming as a way of maintaining consumer engagement in the light of changing behaviour – and it is developing new “muscle memory” as a result.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

US, Audiovisual products Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the audiovisual products sector in the United States since 2007.

Noblex: The All-In Promo

Rankings • WARC Effective 100, 2020

Noblex, the electronic manufacturer, leveraged the 2018 World Cup to boost TV sales in Argentina by betting on Argentina qualifying for Russia 2018.

Google Assistant: OK Google, start the movie

Case Study • WARC Cases, 2018

Tech company Google raised awareness of its Assistant’s use cases in Germany through a cinema execution.

Google Assistant: Ok Google, start the movie

Rankings • WARC Media 100, 2020

AI-powered voice assistant Google Assistant drove awareness of its technological abilities in Germany by integrating itself into cinema advertisement breaks.

Google Home: A little help with the footy, like only Google can

Rankings • WARC Media 100, 2020

Google partnered with the Australian Football League and ran an integrated campaign demonstrating all the ways Google Home could help football fans to be closer to the sport they love.

Alexa: Alexa, Play My Song

Case Study • ANA, Gold, ANA International ECHO Awards, 2020

Multinational tech company Amazon launched its Echo smart speaker in India by appealing to its target audience's music-streaming habits.

Wavio: See Sound

Rankings • WARC Creative 100, 2020

Bang & Olufsen Brand Experience

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Bang & Olufsen, a high-end luxury Danish consumer electronics company, re-launched its website with a new design to increase sales and convey its luxury branding.

What’s working in consumer electronics

Article • WARC Category Intelligence, February 2020

Global strategies, campaign updates and trends in the consumer electronics category.

Apple, Amazon, and Google form truce on voice tech

News • 20 December 2019

A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.

Lenovo Group Ltd (Consumer electronics)

Article • Euromonitor Advertiser Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.

Amazon’s Alexa looks to greater reach across IoT

News • 28 November 2019

A new innovation announced this week by Amazon, the global e-commerce giant, will purportedly halve the cost of making devices enabled with Alexa voice services.

LG gets mobile consumers ThinQTM-ing with augmented reality

Case Study • MMA Smarties, Silver, India, 2019

LG, an electronics company, increased awareness of its AI ThinQ powered smart TV range among Indian consumers by creating an AI campaign that saw the TVs engage in two-way conversations with users.

Google Home: OK Google, let’s talk cricket

Case Study • MMA Smarties, Finalist, India, 2019

Google, the technology brand, increased quarter on quarter sales across India by partnering with sports news website ESPNCricinfo to create smart updates during the IPL and World Cup using Google Home.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.