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Two-thirds of brands and agencies struggle with diversity and inclusion

Data • Marte Aune, WARC Data Points, November 2020

An overview of diversity and inclusion approaches among brands and agencies.

2020 ANA/AIMM annual report on diversity in the marketing industry

Article • ANA & AIMM, Research on WARC, November, 2020

Annual report on gender and ethnic representation in marketing from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, based on surveys of gender and ethnic diversity among CMO and CMO equivalents, the overall ANA membership, and the US-based marketing departments of 40 ANA board and other member companies.

Embedding creativity at Danone

Article • Brian Carruthers, Event Reports, EffWorks, October 2020

French food business Danone, now an entreprise à mission, is taking a systematic approach to creativity across all its brands.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.

Microsoft transforms its B2B marketing approach

News • 10 November 2020

Microsoft, the technology giant, has transformed its approach to business-to-business marketing in reflection of the greater complexity and need for customisation in reaching its target audience.

How (and why) Microsoft has transformed its B2B marketing focus from product to people

Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020

Microsoft, the technology giant, has transformed its business-to-business (B2B) marketing strategy in a holistic way.

Why Waitrose thinks it’s a great time to be a customer

Article • Brian Carruthers, Event Reports, Advertising Week, October 2020

This article examines how UK supermarket chain Waitrose managed during the pandemic.

How COVID-19 has impacted women

Article • Brian Carruthers, WARC Exclusive, November 2020

The coronavirus pandemic and lockdown hasn’t affected men and women equally.

Verizon’s ‘adfellows’ program boosts diversity in marketing

News • 02 November 2020

Verizon’s “adfellows” initiative, a fellowship program for young and diverse talent, is an invaluable example of how big players in the marketing industry can develop an inclusive, representative pipeline of new hires.

WARC Talks 360: The WARC Guide to brand activism in the Black Lives Matter era

Article • Kai D. Wright, Monique Nelson, Carol Watson and Kristin Hooper, WARC Webinars, November 2020

Looks at how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt, and examines how to build teams that reflect diversity, and why they are important.

Verizon’s adfellows initiative shows how to build a diverse, inclusive talent pipeline

Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2020

Verizon, the telecoms giant, has developed a fellowship program that can nurture a new generation of young diverse talent.

How PwC is boosting diversity and inclusion

News • 27 October 2020

PwC, the consulting group, is taking numerous steps to enhance its performance when it comes to diversity and inclusion, and marketing has a key role in both driving and celebrating this change.

PwC provides model for identifying – and correcting – internal D&I weaknesses

Article • Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of B2B Conference, October 2020

PwC, the consulting firm, is enacting numerous measures to ensure that it is tackling problems regarding diversity and inclusion head on.

Mastercard’s Rajamannar outlines the skills needed by the next generation of marketers

Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2020

Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.

The 2019 organizational benchmark survey: The advertiser report

Article • ARF Knowledge at Hand, March 2020

Discusses the findings of the ‘The 2019 organizational benchmark survey: The advertiser report’, the first report made from the results of the survey.

Levi’s: How admitting its diversity problem is spurring action

News • 11 October 2020

US apparel company Levi Strauss & Co.

Building diverse teams is an investment in the present – and the culturally complex future

Article • Carol Watson, WARC Exclusive, October 2020

Examines how to build teams that reflect diversity, and why they are important.

What companies can do to root out omnipresent, but often invisible, bias

Article • Felicia Scott, WARC Exclusive, October 2020

Discusses bias within organizations and how to address it.

Will Corporate America ever change to reflect the New America?

Article • Jeffrey L. Bowman, WARC Exclusive, October 2020

Studies the small amount of change in Corporate America toward true diversity, equity and inclusion and next steps for transitioning to change management that moves corporations from diversity efforts to cultural transformation.

WARC Talks 360: Future of strategy

Article • WARC Webinars, October 2020

Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.

How Levi Strauss & Co is facing up to its diversity problem

Article • Sam Peña-Taylor, Event Reports, World Retail Congress, September 2020

This article explores how the American apparel brand Levi Strauss is working to make the company more equitable for people of colour.

Why representation in advertising makes a powerful difference

News • 16 September 2020

Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.

How Visa is helping tackle racial injustice with marketing, transparency and powerful conversations

Article • Stephen Whiteside, WARC Exclusive, September 2020

Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.

Trust, authenticity and meaningful diversity drive young marketers’ agenda

Article • Anna Hamill, WARC Exclusive, August 2020

With social justice and pandemic response leading the marketing agenda in 2020, the next generation of marketers are holding their senior colleagues to account.

AB InBev in-house agency delivers alignment legacy shops can’t match

Article • Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020

Anheuser-Busch InBev, the brewing giant, has built significant in-house agency capabilities through its draftLine unit, which functions in several countries.

The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to Structuring for effectiveness

Article • WARC Best Practice, April 2020

A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide.
Martech: 2020 and beyond

Article • WARC Data, October 2019

Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
Demystifying the brand experience building process

Article • Darren Coleman, Admap Magazine, October 2019

Details how to structure brand experience building initiatives by demystifying the brand experience building process.
WARC Talks 360: Future of strategy

Article • WARC Webinars, October 2020

Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.