Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.
Article
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ARF - Knowledge at Hand, March 2020
Discusses the findings of the ‘The 2019 organizational benchmark survey: The advertiser report’, the first report made from the results of the survey.
Article
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Carol Watson, WARC Exclusive, October 2020
Examines how to build teams that reflect diversity, and why they are important.
Article
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Jeffrey L. Bowman, WARC Exclusive, October 2020
Studies the small amount of change in Corporate America toward true diversity, equity and inclusion and next steps for transitioning to change management that moves corporations from diversity efforts to cultural transformation.
News
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12/10/2020
US apparel company Levi Strauss & Co. was a diverse organisation on the surface, until it broke down those figures further and found that its minority employees were stuck in the organisation’s lower rungs – now the brand is moving to fix these ...
Article
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Felicia Scott, WARC Exclusive, October 2020
Discusses bias within organizations and how to address it.
Article
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WARC Webinars, October 2020
Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, September 2020
This article explores how the American apparel brand Levi Strauss is working to make the company more equitable for people of colour.
News
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17/09/2020
Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.
Article
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Anna Hamill, WARC Exclusive, August 2020
With social justice and pandemic response leading the marketing agenda in 2020, the next generation of marketers are holding their senior colleagues to account.
Article
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Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020
Anheuser-Busch InBev, the brewing giant, has built significant in-house agency capabilities through its draftLine unit, which functions in several countries.
News
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05/08/2020
Publicis Groupe, the agency holding company, is taking a variety of steps to boost representation and inclusivity throughout its organisation having rigorously assessed its performance in this area.
Article
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Stephen Whiteside, WARC Exclusive, July 2020
Publicis Groupe, the agency holding company, has announced a variety of steps that it will take to enhance diversity and representation across its agency networks.
Opinion
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Srotoswini Roy, July 2020
As more CMOs are tasked with leading the business growth agenda, Happy Marketer's Srotoswini Roy outlines the ideal archetypes that should comprise the modern marketing team.
Opinion
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Anna Hamill, July 2020
Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.
Opinion
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Amelia Torode, July 2020
What are the skillsets needed for 21st century strategy? The future belongs to those with ‘strategic independence’, says Amelia Torode.
Opinion
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Kanika Bali, July 2020
2020 will always be remembered for COVID-19. But in the agency world, it has another significance.
Article
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WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Article
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Brian Carruthers, Event Reports, Digital Transformation Conference, June 2020
Discusses the need to understand the behaviours that make digital transformations successful.
Opinion
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Barry Silverstein, June 2020
For the last few years, in marketing circles and beyond, the latest iteration of corporate good has been ‘purpose’.
News
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29/05/2020
COVID-19 has hit the pay packets of millions of workers around the world and that is likely to include chief marketing officers because 84% of them say their overall compensation is linked to business performance improvements in 2020.
News
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20/05/2020
The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA).
Article
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Nicolas Jarvis, WARC Exclusive, May 2020
Looks at Australia in the wake of the bushfires and in the midst of Coronavirus and states that crisis management and the ability to manage in times of great pressure has a direct correlation to future commercial success.
News
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24/04/2020
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning, brands can develop more effective marketing teams, says a leading specialist in media executive search.
