Article
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WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
News
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14/09/2020
Over the top (OTT) platforms are reigning supreme with urban India’s millennials and Gen Z audiences, according to a report by The Data Sciences Division of Dentsu Aegis Network (DAN) India.
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04/09/2020
Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free ...
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19/08/2020
An overview of UK TV ad performance by sector during the lockdown period. In recent years, there’s been a shift in how advertisers are thinking about TV – starting to use it as a performance marketing channel.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising Global digital conference, July 2020
VOZ is Australia’s database that brings together viewing data for both linear TV and BVOD; local agencies and broadcasters describe it as a game changer.
Article
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Euromonitor Strategy Briefings, June 2020
Looks at the current state of play of digital streaming services, including global profiles and prospects for the future.
News
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07/08/2020
The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
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06/08/2020
In the debate about which consumer media habits will stick post-lockdown, new data from Ofcom suggests the shift to SVOD is here to stay.
Article
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WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category.
News
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30/07/2020
The 2020 upfronts were already shaping up to be unpredictable, given COVID-driven uncertainties around content availability and changes in viewing patterns, and now Procter & Gamble has added another twist, as it’s reported to be striking deals ...
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Sharan Sharma and Michael R Elliott, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 432-448
Case studies reporting real-world experiences with survey falsification are uncommon. In this article, we document the experience of a panel survey in India that produced TV viewing estimates ("TV ratings") where external parties were illegitimately trying to influence respondents' behavior.
Article
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OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
News
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08/07/2020
Figures from Disney Plus show how the content business does indeed continue to be about content, as the post-mortem continues on the ailing Quibi.
News
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03/07/2020
New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
Article
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Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
Article
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Alex Brownsell, Event Reports, Lions Live, June 2020
A Vivendi study found that nearly half of global consumers expect their media behaviours to permanently change after COVID-19.
Article
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Michael Karg, WARC Exclusive, June 2020
An assessment of how changes in consumer behaviour and the declining influence of linear live TV are impacting advertising.
Article
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Alex Brownsell, Event Reports, Mediatel Videoscape Europe online conference, June 2020
Understanding TV viewer personas and how these will shape the future of content discovery.
News
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25/06/2020
The coronavirus pandemic has sent internet use rocketing in the UK, a new report from Ofcom says – and some observers think it could grow further in the weeks ahead.
Article
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Nielsen, WARC COVID-19 Series, June 2020
Examines how connected TV viewing habits have grown and changed during the course of the COVID-19 pandemic.
Article
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VAB, WARC COVID-19 Series, June 2020
Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising virtual conference, June 2020
Pluto TV is building a global AVOD service that sits in the gap between traditional linear TV and digital subscription streaming services.
News
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19/06/2020
Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
