Article
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WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
News
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08 July 2020
Figures from Disney Plus show how the content business does indeed continue to be about content, as the post-mortem continues on the ailing Quibi.
Article
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Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
Article
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Michael Karg, WARC Exclusive, June 2020
An assessment of how changes in consumer behaviour and the declining influence of linear live TV are impacting advertising.
Article
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Alex Brownsell, Event Reports, Mediatel Videoscape Europe online conference, June 2020
Understanding TV viewer personas and how these will shape the future of content discovery.
News
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25 June 2020
The coronavirus pandemic has sent internet use rocketing in the UK, a new report from Ofcom says – and some observers think it could grow further in the weeks ahead.
Article
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Nielsen, WARC COVID-19 Series, June 2020
Examines how connected TV viewing habits have grown and changed during the course of the COVID-19 pandemic.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising virtual conference, June 2020).
Pluto TV is building a global AVOD service that sits in the gap between traditional linear TV and digital subscription streaming services.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Article
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Daniel Bischoff, WARC Exclusive, June 2020
TV is benefitting from the prolonged lockdowns of COVID-19, and many emerging consumption trends are set to stick.
News
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16 June 2020
More people may have turned to streaming services during lockdown but not all are entirely satisfied with what they’re currently getting, whether that’s because of content availability or cost constraints; new research suggest there’s a substantial ...
Article
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Mindshare, Vidooly, WARC COVID-19 Series, June 2020
With the world’s biggest democracy under lockdown, Indians are trying to adopt new lifestyles by staying indoors and cultivating new habits.
News
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05 June 2020
Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
News
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02 June 2020
Ad volumes on Indian TV grew 98% between January and May 2020 compared to the same period in 2019, a new report finds, and it was overwhelmingly driven by OTT platforms.
Article
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Biprorshee Das, WARC COVID-19 Series, Kantar Webinar, May 2020
PH One Kantar shares how COVID-19 has impacted Filipino consumers’ sentiments and how brands can help.
Article
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Research on WARC, May 2020
Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.
News
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04 May 2020
UK broadcaster ITV has had to adapt quickly, both commercially and in terms of production, during the current health crisis, and chief executive Carolyn McCall believes the company is now bouncing back.
Opinion
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Stéphane Coruble, May 2020
Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown.
News
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01 May 2020
Many changes in spending habits can be expected as Indian consumers adjust to life in lockdown and at least one factor identified in a new survey is a surge in demand for traditional media, such as TV and newspapers.
Article
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Alex Brownsell, WARC COVID-19 Series, April 2020
ITV chief executive Carolyn McCall outlines the steps the media owner has taken to mitigate the impact of the global coronavirus pandemic.
News
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27 April 2020
Overall free commercial time (FCT) in India grew 7% in week 15, or April 11-27, compared with the previous week covering April 4-10, according to the latest data from Broadcast Audience Research Council (BARC) India and Nielsen.
Article
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Geoffrey Precourt, WARC COVID-19 Series, IAB.THERE webinar, April 2020
Nielsen, the media-measurement company, has identified various important trends that have emerged during COVID-19, and could remain in place once the recovery begins.
News
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24 April 2020
The British Government ordered the UK to go into lockdown on March 23 and, after a month of self-isolation at home, a new study has revealed dramatic changes to TV viewing habits.
News
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10 April 2020
As the news surrounding COVID-19 continues to dominate every other topic in the US, consumers are turning to local news to find the most relevant content to their communities.
