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Roku ad revenue doubles as video streaming heats up

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the growth in Roku's advertising revenue.

Media Owner Profile: Roku

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Roku includes global data on company revenue by segment, user penetration and consumption plus average revenue per user.

Five social dynamics of TV viewing

Article • Brian Carruthers, Event Reports, MRS Impact Conference, March 2021

A research project using virtual reality delivered new insights into TV's crucial role in creating the social glue that binds people together.

Why TV ads are still king

Opinion • Jason Mander, April 2021

Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander.

Five tips from HBO Max to help digital services retain customers

Article • Genevieve Silk, Event Reports, CIMM Summit, February 2021

HBO Max, the streaming service, is employing a range of mechanisms beyond compelling content to help attract and retain customers.

What should ads look like in the time of recession?

Article • Orlando Wood, Research on WARC, April 2021

Explores the effectiveness of advertising during an economic downturn.

Recommendations for commingling set-top box data and Smart TV ACR Data

Article • Jane Clarke, Howard Shimmel, and Gerard Broussard, WARC Exclusive, Spotlight US, March 2021

Examines best practices for integrating data in the US from both set-top boxes (STBs) and Smart TVs, based on a study of providers.

2020 reshaped US media, but the pandemic is only part of it

Opinion • Cathy Taylor, March 2021

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

As viewership across ages and demographics, shifts, the pandemic highlights the need for more balanced media plans

Opinion • Ben Speight, March 2021

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

Homebound Brits turned to streaming in 2020

Data • Cinzia Petio, WARC Data Points, March 2021

An overview of video consumption across different age groups in the United Kingdom in 2020.

Traditional sports more popular than e-sports among older gamers

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how long gamers spend watching e-sports and traditional sports content.

Half of consumers watch online video daily on their smart TV

Data • Rob Clapp, WARC Data Points, March 2021

An overview of internet users who watch online video content daily across different devices.

In India, content is not confined to a single platform

Article • Mukta Lad, WARC Exclusive, March, 2021

Quality content is available across many formats and ABP Network’s chief revenue officer Mona Jain shows how media planning can and ought to be screen-agnostic.

Media Owner Profile: ITV

Data • Rob Clapp, WARC Data Points, March 2021

This Media Owner Profile of ITV includes data on advertising revenue, the largest advertiser categories and viewing habits.

Disney+ attracted most new subscribers in 2020

Data • Rob Clapp, WARC Data Points, February 2021

An overview of growth in subscription video-on-demand services in Great Britain.

One in five viewers streams at the expense of linear TV

Data • Rob Clapp, WARC Data Points, February 2021

An overview of traditional and streaming TV activity in six European countries and the United States.

Two in five consumers have a next gen TV

Data • James McDonald, WARC Data Points, February 2021

An overview of internet-connected TV penetration (smart TVs and connected TVs) globally.

What Super Bowl LV taught us about advertising effectiveness

Article • Jon Evans, WARC Exclusive, February 2021

Examines the ads from Super Bowl LV through the lens of effectiveness, based on System1’s annual real-time polling of American consumers during the game.

Global Ad Trends: Next Gen TV

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data, February 2021

This report summarises the latest research from WARC's Data platform, with a focus on next generation TV. Key findings include:

Disney+ thrives during the pandemic – and plans for long-term growth

Article • Sam Peña-Taylor, WARC Exclusive, February, 2021

Entertainment giant, Disney, is beginning to stem its losses from the launch of its flagship streaming platform, Disney+, as it looks to a DTC-first future.

Indians place more trust in ads than Chinese

News • 08 February 2021

Ads served on television, radio and print broadly earn the trust of a majority of consumers in Asia-Pacific, while Indians and Indonesians tend to be much more trusting even for media where there is more scepticism in other markets.

A third of adults watch live TV on their mobile or computer

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the share of adults who watched live TV content on their mobile, tablet, or computer in the past week across 17 different markets.

Consumers want ad-supported streamed content, but not just any ads

News • 28 January 2021

UK consumers are more than willing to watch ad-supported streaming content – but if you want them to watch the ads to the end, make sure they’re relevant to what people are watching.

Media Owner Profile: Comcast

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Comcast includes data on advertising revenue by segment (Cable Communications, NBCUniversal and Sky) and audience numbers in the US.

Cricket viewership grows amongst Indian women

News • 26 January 2021

Sports viewing has long been a predominantly male pastime in India but there are signs that is changing and brands are responding accordingly, especially with regards to the nation’s favourite sport of cricket.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2020

Provides marketers with information and guidance about combining TV and digital media strategies.
What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
What we know about wearout and decay

Article • WARC Best Practice, October 2020

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
What we know about TV and video ad length

Article • WARC Best Practice, August 2020

Provides marketers with information and guidance about determining the optimal TV ad length.
What's working in TV

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in TV.