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Two in three TV watchers stream on multiple devices

Data • Rob Clapp, WARC Data Points, July 2021

An overview of streaming activity in France, Germany, Italy, Spain and the UK.

Linear content accounts for majority of smart TV activity

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TV consumption among smart TV users in the UK and Germany.

United States, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of total TV advertising spend in the United States since 2012.

Word-of-mouth is most popular way to discover brands in China

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2021

An overview of brand discovery in China.

Linear TV ad impressions falling in major markets

Data • Rob Clapp, WARC Data Points, June 2021

An overview of linear TV's daily reach and consumption in Australia, Germany, the UK and the United States.

Canada, BVOD advertising expenditure

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total broadcaster-on-demand (BVOD) advertising spend in Canada since 2012.

Renaissance in the living room – connected TV on the rise

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

TV adverts, materialism, and children’s self-esteem: The role of socio-economic status

Research Paper • Agnes Nairn and Suzanna J. Opree, Int. Journal of Market Research, Vol. 63, No. 2, 2021, pp. 161-176

Levels of debt and poor mental health are at an all-time high among UK families, while the gap between rich and poor has also widened.

Australia, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total TV advertising spend in Australia since 2012.

Brazil, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total TV advertising spend in Brazil since 2012.

Canada, TV advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total TV advertising spend in Canada since 2012.

China, TV advertising expenditure by channel

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total TV advertising spend in China since 2012.

What's working in TV

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in TV.

Hong Kong, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Hong Kong between 2013 and 2020.

Thailand, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Thailand between 2013 and 2020.

Egypt, Media consumption overview, 2016-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Egypt between 2016 and 2020.

Poland, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Poland between 2013 and 2020.

South Korea, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in South Korea between 2013 and 2020.

Mexico, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Mexico between 2013 and 2020.

Switzerland, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Switzerland between 2017 and 2020.

Portugal, Media consumption overview, 2015-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Portugal between 2015 and 2020.

Sweden, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Sweden between 2013 and 2020.

Russia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Russia between 2013 and 2020.

Austria, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Austria between 2017 and 2020.

Brazil, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Brazil between 2013 and 2020.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.
What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about wearout and decay

Article • WARC Best Practice, October 2020

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
What we know about TV audiences

Article • WARC Best Practice, December 2020

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.