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Viewers warm to addressable TV ads

News • 04 October 2020

When addressed with relevant TV advertising, respondents liked addressable ads four times more than non-addressable in a recent study – thanks to a combination of relevancy and big-screen quality.

IPL gets audience and advertising boost in first week

Data • Rob Clapp, WARC Data Points, October 2020

An overview of audiences and advertising volume in the first week of the Indian Premier League (IPL) in 2020.

India, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of total TV advertising spend in India since 2011.

Singapore, TV advertising expenditure by channel

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of total TV advertising spend in Singapore since 2011.

Thinking inside the box: Examining the changing nature of TV and opportunities for addressable advertising

Article • Harry Harcus , WARC Exclusive, September, 2020

Research by Finecast into addressable TV advertising effectiveness.

‘As seen on TV’ ads strengthen brand perception

News • 24 September 2020

Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.

Global online content consumption doubles in wake of COVID

News • 23 September 2020

Daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes, a new study finds.

AVOD growing quicker than SVOD in Europe

Data • Rob Clapp, WARC Data Points, September 2020

An overview of growth in different video-on-demand services in France, Germany, Italy, Spain and the UK during the coronavirus (COVID-19) outbreak.

Indians gaming far longer during COVID-19

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes to gaming and OTT TV consumption in urban India during the coronavirus (COVID-19) outbreak.

Urban India’s youth join global binge-watching bandwagon via OTT

News • 13 September 2020

Over the top (OTT) platforms are reigning supreme with urban India’s millennials and Gen Z audiences, according to a report by The Data Sciences Division of Dentsu Aegis Network (DAN) India.

Financial concerns driving consumer shift to AVOD

Data • Rob Clapp, WARC Data Points, September 2020

An overview of consumers' planned usage of subscription and ad-supported video-on-demand services in the UK and US by age group.

Will CTV take off in Japan?

Opinion • Ken Harada, September 2020

Connected TV has much potential in Japan but its future remains undefined, as media owner efforts to develop a CTV marketplace to meet advertiser demands, are still in the early stages.

AVOD poised to outpace SVOD in Australia and Indonesia

Data • Rob Clapp, WARC Data Points, September 2020

An overview of consumer interest in advertising-supported and paid subscription video-on-demand services in Australia and Indonesia.

Vlogs are one of the fastest growing sources for brand discovery

Data • Rob Clapp, WARC Data Points, September 2020

An overview of brand and product discovery among Gen Z and Baby Boomer consumers.

Indonesians and Aussies will watch ads for free streaming

News • 03 September 2020

Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free streami

In news we trust? A look at the Singaporean relationship with media during COVID-19

Opinion • Ervin Ha, September 2020

Which media outlet enjoys the trust of Singaporean consumers? YouGov’s Ervin Ha takes a look at where Singaporeans chose to get their news and updates on COVID-19 from.

Media Owner Profile: Comcast

Data • Rob Clapp, WARC Data Points, September 2020

This Media Owner Profile of Comcast includes data on advertising revenue by segment (Cable Communications, NBCUniversal and Sky) and audience numbers in the US.

Indonesia, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points, September 2020

An overview of total TV advertising spend in Indonesia since 2011.

iMedia Brands taps health and wellness opportunity

News • 26 August 2020

Health and wellness represents a potential white space for many media companies, and iMedia Brands is seeking to leverage this burgeoning area of consumer interest with a new home-shopping network under its ShopHQ brand.

iMedia Brands mixes demographics and psychographics to drive home-shopping growth

Article • Stephen Whiteside, WARC Exclusive, August 2020

iMedia Brands, the owner of the ShopHQ home-shopping network, is seeking to reach new audiences with channels targeted at particular niches.

TVs now account for a quarter of YouTube viewing

Data • Rob Clapp, WARC Data Points, August 2020

An overview of global YouTube viewing by device.

DTC & e-commerce ad performance doubles during lockdown

News • 18 August 2020

An overview of UK TV ad performance by sector during the lockdown period.

VOZ: Australia’s measurement revolution

Article • Brian Carruthers, Event Reports, Mediatel Future of TV Advertising Global digital conference, July 2020

VOZ is Australia’s database that brings together viewing data for both linear TV and BVOD; local agencies and broadcasters describe it as a game changer.

Digital disruptors: The global competitive landscape of digital streaming services

Article • Euromonitor Strategy Briefings, June 2020

Looks at the current state of play of digital streaming services, including global profiles and prospects for the future.

Canada, TV advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total TV advertising spend by format in Canada since 2010.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2020

Provides marketers with information and guidance about combining TV and digital media strategies.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
What we know about TV effectiveness

Article • WARC Best Practice, February 2020

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Media allocation report

Data • WARC Data, October 2019

Using its database of effective advertising campaigns, WARC analysed over 1130 case studies that contained budget and media allocation information.