Doctors Without Borders, an international humanitarian medical non-governmental organisation, increased job satisfaction for employees at Hennig-Olsen, an ice cream factory, in Norway through a web app that set it a series of team challenges.
Sarita Rao, President, Integrated & Partner Solutions at AT&T Business will be chairing the Effective Use of Partnerships & Sponsorships category of this year’s WARC Awards for Media. Here, she talks about her learnings from this past year, how AT&T Business has supported its customers during the pandemic and the key to effective partnerships. Sarita Rao, President, Integrated & Partner Solutions, AT&T Business
In today’s fragmented media world, sport is one of the few truly shared experiences left to us. But unless brands embed a culture of effectiveness, money spent on sports marketing may well be wasted, says Warwick Cairns.
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.