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YouGov Ad of the Month – Indonesia: Tehbotol Sosro

Opinion • BrandIndex, September 2020

Sweet tea Tehbotol Sosro is the brand that has achieved the highest uplift in its Ad Awareness during August.

Lipton: Every Time is Creativi-Tea Time

Case Study • Phuong Nguyen Dieu, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Nescafé: From Tianyi with Love

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Echo He, Sienna Zhang, WARC Awards, Entrant, Effective Innovation, 2020

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Nescafé: From Tianyi With Love

Rankings • WARC Media 100, 2020

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Taiwanese tea brand sets up 'Ministry Of Doing Nothing'

Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019

Real Leaf (a bottled tea brand owned by Coca Cola) in Taiwan deepened the value proposition of its new green tea product into a rallying cry to destress and chill out.

Lipton: Every Time is Creativi-Tea Time

Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Nescafé: From Tianyi with Love

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang , WARC Media Awards, Bronze and Collaboration with an Influencer Special Award, Effective Use of Partnerships and Sponsorships, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

FuzeTea: Song in a Bottle

Case Study • MMA Smarties, Gold, Vietnam, 2019

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

FuzeTea: Song in a Bottle

Case Study • MMA Smarties, Gold, APAC, 2019

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.

Nescafé: From Tianyi With Love

Case Study • Benjamin Condit, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Mindshare: TEA+ CAN YOU WALK ON WATER?

Case Study • MMA Smarties, Finalist, Vietnam, 2018

TEA+, a ready-to-drink tea brand, connected with Vietnamese youth on mobile to increase sales in a competitive market.

Fuzetea: Launching into the world of giants

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Fuzetea+, a brand of tea, used mobile to increase consideration of its brand among youth in Vietnam.

Lipton Ice Tea & Petrol Ofisi Promotion

Case Study • MMA Smarties, Bronze, Turkey, 2018

PepsiCo, a multinational food, snack and beverage corporation, used location targeting to promote its Lipton Iced Tea to people stuck in traffic during summer.

The Coca-Cola Company: : Take it Easy, FRESTEA Worth the Wait

Case Study • MMA Smarties, Gold, Indonesia, 2018

Frestea, a ready-to-drink tea brand, used tailered social posts to counter competition and achieve a volume uplift of 3% in Indonesia.

Ichi Ocha: First 100 hours for Instant Awareness in Ramadan

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Ichi Ocha, a brand of ready-to-drink (RTD) tea, drove top-of-mind recall in Indonesia in a fiercely fought category.

Ichi Ocha: Riding on the Fifa World Cup Fever Through Game in a Game

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Ichi Ocha, a ready-to-drink green tea product, promoted its brand in Indonesia during the FIFA World Cup by launching a penalty shootout game on mobile.

Pay with Honesty, Get Honest Tea

Case Study • SABRE Awards, North America, Special Event, 2018

Honest Tea, a tea brand, created the Pay with Honesty, Get Honest Tea campaign in the US to generate media buzz and promote honesty through pop-ups.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Mac's Convenience Stores: Frosterize Your Face on Snapchat

Case Study • CASSIES (Canada), Bronze, CASSIES, 2018

Mac’s Convenience Stores, the Canadian store chain, developed branded Snapchat filters to engage young Canadians with its Mac’s Froster ice cold drink product.

Lipton Ice Tea: Monday is Funday delivered 3.5x sales volume uplift

Case Study • MMA Smarties, Finalist, 2017

Lipton, a tea brand, launched a digital campaign in Vietnam to build its brand and dramatically increase sales.

Tan Hiep Phat: 5s Online and THP go from the living rooms to fans' hands

Case Study • MMA Smarties, Finalist, 2017

Tan Hiep Phat Group (THP), Vietnam's leading non-carbonated beverage company, launched a campaign to raise brand awareness.

Lipton: Relaxing Banner

Case Study • MMA Smarties, Silver, Turkey, and Finalist, EMEA, 2017

Lipton, the tea brand, used a mobile banner to increase engagement with its green tea product, Lipton Green Tea, in Turkey.

Lipton: Lipton Green Tea

Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Lipton Ice Tea: Shell Promotion

Case Study • MMA Smarties, Bronze, Turkey, and Finalist, EMEA, 2017

Lipton Ice Tea, the iced tea brand, increased sales volume of its 1L serving size in Turkey through a promotional campaign.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Keeping it fresh: Being on trend in food and drink

Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019

Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC Exclusive, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.