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Brand in action: How Genki Forest plans to be the next Coca-Cola

Opinion • WARC, June 2021

Coming from an investment background, Uki Zhang, Genki Forest’s partner and head of functional brands and products, is now selling sparkling water and tea, as well as building a new energy drink sub-brand – she shares the disruptor brand’s plans to go global.

Obsesso: Enjoy the moments at home

Case Study • MMA Smarties, Silver, EMEA, 2020

OSESSO, an iced coffee brand, partnered with Spotify to create customised playlists for consumers in Turkey.

Nescafé: From Tianyi with Love

Rankings • WARC Media 100, 2021

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

YouGov Ad of the Month – Indonesia: Tehbotol Sosro

Opinion • BrandIndex, September 2020

Sweet tea Tehbotol Sosro is the brand that has achieved the highest uplift in its Ad Awareness during August.

Lipton: Every Time is Creativi-Tea Time

Case Study • Phuong Nguyen Dieu, Anish Appukuttan, Soumya Ranjan Panda, WARC Awards for Asian Strategy, Entrant, 2020

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Pokka: Houjicha Launch – A toast to the small things

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Beverage brand Pokka used an integrated multi-sensorial OOH, digital, radio and PR campaign to change its image and launch its no-sugar roasted Houjicha tea in Singapore.

Nescafé: From Tianyi with Love

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Echo He, Sienna Zhang, WARC Awards, Entrant, Effective Innovation, 2020

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Nescafé: From Tianyi With Love

Rankings • WARC Media 100, 2020

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Taiwanese tea brand sets up 'Ministry Of Doing Nothing'

Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019

Real Leaf (a bottled tea brand owned by Coca Cola) in Taiwan deepened the value proposition of its new green tea product into a rallying cry to destress and chill out.

Lipton: Every Time is Creativi-Tea Time

Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Nescafé: From Tianyi with Love

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang , WARC Media Awards, Bronze and Collaboration with an Influencer Special Award, Effective Use of Partnerships and Sponsorships, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

FuzeTea: Song in a Bottle

Case Study • MMA Smarties, Gold, Vietnam, 2019

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

FuzeTea: Song in a Bottle

Case Study • MMA Smarties, Gold, APAC, 2019

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.

Nescafé: From Tianyi With Love

Case Study • Benjamin Condit, Chaojie Miao, Sienna Zhang, WARC Awards for Asian Strategy, Entrant, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Fuzetea: Launching into the world of giants

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Fuzetea+, a brand of tea, used mobile to increase consideration of its brand among youth in Vietnam.

Mindshare: TEA+ CAN YOU WALK ON WATER?

Case Study • MMA Smarties, Finalist, Vietnam, 2018

TEA+, a ready-to-drink tea brand, connected with Vietnamese youth on mobile to increase sales in a competitive market.

Lipton Ice Tea & Petrol Ofisi Promotion

Case Study • MMA Smarties, Bronze, Turkey, 2018

PepsiCo, a multinational food, snack and beverage corporation, used location targeting to promote its Lipton Iced Tea to people stuck in traffic during summer.

Ichi Ocha: Riding on the Fifa World Cup Fever Through Game in a Game

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Ichi Ocha, a ready-to-drink green tea product, promoted its brand in Indonesia during the FIFA World Cup by launching a penalty shootout game on mobile.

Ichi Ocha: First 100 hours for Instant Awareness in Ramadan

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Ichi Ocha, a brand of ready-to-drink (RTD) tea, drove top-of-mind recall in Indonesia in a fiercely fought category.

The Coca-Cola Company: : Take it Easy, FRESTEA Worth the Wait

Case Study • MMA Smarties, Gold, Indonesia, 2018

Frestea, a ready-to-drink tea brand, used tailered social posts to counter competition and achieve a volume uplift of 3% in Indonesia.

Pay with Honesty, Get Honest Tea

Case Study • SABRE Awards, North America, Special Event, 2018

Honest Tea, a tea brand, created the Pay with Honesty, Get Honest Tea campaign in the US to generate media buzz and promote honesty through pop-ups.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Mac's Convenience Stores: Frosterize Your Face on Snapchat

Case Study • CASSIES (Canada), Bronze, CASSIES, 2018

Mac’s Convenience Stores, the Canadian store chain, developed branded Snapchat filters to engage young Canadians with its Mac’s Froster ice cold drink product.

Lipton Ice Tea: Monday is Funday delivered 3.5x sales volume uplift

Case Study • MMA Smarties, Finalist, 2017

Lipton, a tea brand, launched a digital campaign in Vietnam to build its brand and dramatically increase sales.

How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.
Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: