Advertising best practice, evidence and insights

Rankings • WARC Media 100, 2020

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Taiwanese tea brand sets up 'Ministry Of Doing Nothing'

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Real Leaf (a bottled tea brand owned by Coca Cola) in Taiwan deepened the value proposition of its new green tea product into a rallying cry to destress and chill out.

Nescafé: From Tianyi with Love

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang, WARC Media Awards, Bronze and Collaboration with an Influencer Special Award, Effective Use of Partnerships and Sponsorships, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Lipton: Every Time is Creativi-Tea Time

Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

FuzeTea: Song in a Bottle

Case Study • MMA Smarties, Gold, Vietnam, 2019

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

FuzeTea: Song in a Bottle

Case Study • MMA Smarties, Gold, APAC, 2019

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.

Nescafé: From Tianyi With Love

Case Study • Benjamin Condit, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Fuzetea: Launching into the world of giants

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Fuzetea+, a brand of tea, used mobile to increase consideration of its brand among youth in Vietnam.

Mindshare: TEA+ CAN YOU WALK ON WATER?

Case Study • MMA Smarties, Finalist, Vietnam, 2018

TEA+, a ready-to-drink tea brand, connected with Vietnamese youth on mobile to increase sales in a competitive market.

Lipton Ice Tea & Petrol Ofisi Promotion

Case Study • MMA Smarties, Bronze, Turkey, 2018

PepsiCo, a multinational food, snack and beverage corporation, used location targeting to promote its Lipton Iced Tea to people stuck in traffic during summer.

Ichi Ocha: First 100 hours for Instant Awareness in Ramadan

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Ichi Ocha, a brand of ready-to-drink (RTD) tea, drove top-of-mind recall in Indonesia in a fiercely fought category.

The Coca-Cola Company: : Take it Easy, FRESTEA Worth the Wait

Case Study • MMA Smarties, Gold, Indonesia, 2018

Frestea, a ready-to-drink tea brand, used tailered social posts to counter competition and achieve a volume uplift of 3% in Indonesia.

Ichi Ocha: Riding on the Fifa World Cup Fever Through Game in a Game

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Ichi Ocha, a ready-to-drink green tea product, promoted its brand in Indonesia during the FIFA World Cup by launching a penalty shootout game on mobile.

Pay with Honesty, Get Honest Tea

Case Study • SABRE Awards, North America, Special Event, 2018

Honest Tea, a tea brand, created the Pay with Honesty, Get Honest Tea campaign in the US to generate media buzz and promote honesty through pop-ups.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Mac's Convenience Stores: Frosterize Your Face on Snapchat

Case Study • Institute of Communication Agencies, Bronze, CASSIES, 2018

Mac’s Convenience Stores, the Canadian store chain, developed branded Snapchat filters to engage young Canadians with its Mac’s Froster ice cold drink product.

Tan Hiep Phat: 5s Online and THP go from the living rooms to fans' hands

Case Study • MMA Smarties, Finalist, 2017

Tan Hiep Phat Group (THP), Vietnam's leading non-carbonated beverage company, launched a campaign to raise brand awareness.

Lipton Ice Tea: Monday is Funday delivered 3.5x sales volume uplift

Case Study • MMA Smarties, Finalist, 2017

Lipton, a tea brand, launched a digital campaign in Vietnam to build its brand and dramatically increase sales.

Lipton Ice Tea: Shell Promotion

Case Study • MMA Smarties, Bronze, Turkey, and Finalist, EMEA, 2017

Lipton Ice Tea, the iced tea brand, increased sales volume of its 1L serving size in Turkey through a promotional campaign.

Lipton: Lipton Green Tea

Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Lipton: Relaxing Banner

Case Study • MMA Smarties, Silver, Turkey, and Finalist, EMEA, 2017

Lipton, the tea brand, used a mobile banner to increase engagement with its green tea product, Lipton Green Tea, in Turkey.

Say cheese to Liho

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

RTG Holdings, a drinks chain in Singapore, launched a new brand of bubble tea, LiHo, with a PR and social media strategy after its contract to distribute the formerly leading brand of bubble tea ended.

Lion - Dare Iced Coffee: How not thinking straight led to long-term growth

Case Study • Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017

This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.

Frucor Beverages - OVI Hydration: Finding Truth In the Fridges Of Australia

Case Study • Rob Harding-Smith, The Communications Council, Bronze, Australian Effie Awards, 2017

This case study looks at how Frucor's brand OVI, an Australian soft drink product, repositioned its entire brand after being under threat of imminent failure.