Soft drinks
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Opinion • BrandIndex, September 2020
Case Study • Phuong Nguyen Dieu, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Echo He, Sienna Zhang, WARC Awards, Entrant, Effective Innovation, 2020
Rankings • WARC Media 100, 2020
Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019
Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang , WARC Media Awards, Bronze and Collaboration with an Influencer Special Award, Effective Use of Partnerships and Sponsorships, 2019
Case Study • MMA Smarties, Gold, Vietnam, 2019
Case Study • MMA Smarties, Gold, APAC, 2019
Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Case Study • Benjamin Condit, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • MMA Smarties, Finalist, Vietnam, 2018
Case Study • MMA Smarties, Finalist, Vietnam, 2018
Case Study • MMA Smarties, Bronze, Turkey, 2018
Case Study • MMA Smarties, Gold, Indonesia, 2018
Case Study • MMA Smarties, Finalist, Indonesia, 2018
Case Study • MMA Smarties, Finalist, Indonesia, 2018
Case Study • SABRE Awards, North America, Special Event, 2018
Article • Euromonitor Strategy Briefings, March 2018
Case Study • CASSIES (Canada), Bronze, CASSIES, 2018
Case Study • MMA Smarties, Finalist, 2017
Case Study • MMA Smarties, Finalist, 2017
Case Study • MMA Smarties, Silver, Turkey, and Finalist, EMEA, 2017
Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017
Case Study • MMA Smarties, Bronze, Turkey, and Finalist, EMEA, 2017
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Data • James McDonald, Rob Clapp, WARC Data, March 2020
This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include -
Case Study • AME Awards, Gold, 2016
This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink". -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation. -
Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020
Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands. -
Article • Stephen Whiteside, WARC Exclusive, May 2020
Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.