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Singha Soda: When inspiration pops

Case Study • SABRE Awards, APAC In2, Best Use of Global Social Networking Platforms, 2021

Wildcats, the entrepreneurial platform, launched a 4-week challenge in Myanmar.

RC Cola: Basta

Case Study • YouTube Works for Brands, Philippines, Grand Prix, 2021

RC Cola, a brand of soft drink, used a humorous campaign to appeal to Gen Z in the Philippines.

Pepsi: #PepsiSaveOurRestaurants

Case Study • Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat, WARC Awards for Asian Strategy, Shortlisted, 2021

Pepsi, a soft drink brand, launched a campaign in India to help jobless restaurant workers during the Covid-19 pandemic.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Ab Inbev/Guarana Antarctica: She Can

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

Guaraná Antarctica, a soft drink brand, sponsored the Brazilian Women's Football Championship and raised money for women's football academies in Brazil.

Pepsi x Lay's: Playing soccer in supermarkets

Case Study • Carl Bou Abdallah, Elina Nambala, Lyoonjoka , WARC Prize for MENA Strategy, Entrant, 2021

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

YouGov Ad of the Month – UK: Fever-Tree

Opinion • BrandIndex, July 2021

Fever-Tree wins the UK’s Ad of the Month accolade for June.

Tango: A rapid rescue from a sticky situation

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Tango, the soft drink brand, recovered its long term decline by reconnecting with a new generation of 16-24 year olds in the UK.

Pepsi: Play your 2020 story

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Pepsi, a soda brand, launched a Chinese New Year (CNY) film in China at the start of the COVID-19 outbreak in 2020.

Coca-Cola: The phonetic can

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Coca-Cola, a soft drink brand, turned every can of Coke into an opportunity to learn with its Phonetic Can campaign in South Africa.

Sprite: Love you hater

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Sprite, the soft drinks brand, connected with teenagers in Argentina by promoting love in the face of hate.

Mirinda: Mirinda X Banana Culture – A soda idol’s debut

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Mirinda, a soda brand, launched a campaign in China to make Mirinda Banana stand out in the market.

Coca-Cola: An anthem to unite

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Soft drink brand, Coca-Cola, created a one-off version of the national anthem to lift people's spirits during COVID-19 in Nigeria.

Pepsi: Pepsi Black's virtual band experience

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Pepsi Black, the soft drink, partnered a virtual pop idol band to promote its sugar-free beverage to fans of popular esports game League of Legends in China.

Pepsi: Why India celebrated singles on Valentine’s Day

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Soft drink, Pepsi, challenged Valentine's Day norms to spark a movement celebrating singlehood in India.

Data, experience curation, social interaction: PepsiCo’s three trends for the next ten years

Article • Stephen Whiteside, Event Reports, Lions Live, June 2021

PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.

Pony Malta: #UsernamesAgainstBullying

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pony Malta, a drinks brand, launched a campaign in Colombia to tackle cyberbullying.

Pepsi: Reviving the world's oldest greeting for one of the youngest nations

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pepsi, a drinks brand, launched a campaign in India during the Covid-19 pandemic to encourage social distancing.

Pepsi: A social movement to serve those who have always served us.

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pepsi, a soft drink brand, launched a campaign in India to provide meals to jobless restaurant workers during the Covid-19 pandemic.

PepsiCo (Drink and beverages, non-alcoholic)

Article • Euromonitor Advertiser Profiles, June 2021

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Gold, EMEA, 2020

Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.

Coca-Cola: e-Euro 2020

Case Study • MMA Smarties, Silver, EMEA, 2020

Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.

Sprite: Summer Refreshment

Case Study • MMA Smarties, Bronze, Turkey, 2020

Sprite, a soft drinks brand, reached 18-29-year-olds in Turkey by launching video content and how-to videos to solve their summer problems through WhatsApp and social media.

Coca-Cola: Screen Time

Case Study • MMA Smarties, Silver, Turkey, 2020

Coca-Cola, a soft drinks brand, increased brand buzz for Coca-Cola in Turkey during various screen time consumption occasions by creating targeted ads for users with relevant offers.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.
What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.