Home Topics Industry sectors Soft drinks

Soft drinks

Latest
Most Read

Filter by

Carbonated soft drinks (835)

Hot drinks (313)

Energy drinks (158)

Milk & dairy drinks (129)

Bottled waters (116)

Soft drinks industry (general) (114)

Fruit & vegetable juices (92)

Iced drinks (54)

Concentrates & cordials (48)

Search in

Case Studies (440)

Articles (140)

Research Papers (35)

News (80)

Opinion (8)

Data (1)

Rankings (131)

Show only

Recommended

(19)

Videos

(293)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

835 results found

Reset Filters

Search in

Case Studies (440)

Articles (140)

Research Papers (35)

News (80)

Opinion (8)

Data (1)

Rankings (131)

Show only

Recommended

(19)

Videos

(293)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

835 results found

Sort By

International Olympic Committee / The Coca-Cola Company: I Belong Here: The Olympics: Tokyo 2020

Case Study • DMA (UK), Silver, 2021

The International Olympic Committee, a non-governmental sports organisation, and The Coca-Cola Company, a beverage company, increased engagement among young audiences for the Toyko 2020 Olympics with a digital and social campaign that showed its inclusive nature.

Sparkling or still: It depends on the brand name

Article • Rym Tazi, Gemma Calvert and Abhishek Pathak, WARC Exclusive, January 2022

Nanyang Business School’s Rym Tazi and Gemma Calvert and University of Dundee’s Abhishek Pathak examine how carbonated drink brands can use sound symbolism to stand out from the competition.

Sprite: These are not sounds of Sprite

Case Study • MMA Smarties, Indonesia, Gold, 2021

Sprite, the soft drink brand, increased brand awareness and engaged its audience during Ramadan in Indonesia.

Coca-Cola: Mobile augmented reality dials up brand love for Coca-Cola

Case Study • MMA Smarties, APAC, Gold, 2021

Coca-Cola, a soda drink brand, launched a campaign in Indonesia to connect with Gen Z and increase consumption.

Pepsi: Rapviet – the hip to the hop launch

Case Study • MMA Smarties, APAC, Bronze, 2021

Pepsi, a soft drink brand, launched a campaign in Vietnam to connect with Gen Z during the COVID-19 pandemic and promote Pepsi Zero Calories.

Pepsi Black: Virtual band experience

Case Study • MMA Smarties, APAC, Silver, 2021

Pepsi, a soft drink brand, launched a campaign in China to promote Pepsi Black, its healthier, sugar-free drink, and connect with gamers.

Pepsi Black: Virtual brand experience

Case Study • MMA Smarties, Silver, X (Global), 2021

Pepsi, a soft drink manufacturer, launched a campaign to find an innovative way to connect with the 400 million gamers in China and promote Pepsi Black.

Pepsi: Online store – conversational commerce

Case Study • MMA Smarties, Silver, X (Global), 2021

Pepsi, a soft drink manufacturer, launched a campaign in Vietnam to raise awareness of the new Pepsi Online Store to generate excitement among consumers.

Pepsi x Rapviet: The hip to the hop launch

Case Study • MMA Smarties, Bronze, X (Global), 2021

Pepsi, a soft drink manufacturer, launched a campaign in Vietnam to excite the audience with zero sugar in the cola segment and win TOM.

We listen, we care: How deep employee listening during COVID-19 boosted engagement in Coca-Cola Brazil

Research Paper • Rosaline Hester; Ximena Diaz Alarcón, ESOMAR Conference papers, 2021

Coca-Cola, a soft drink brand, demonstrated to its employees in Brazil during the COVID-19 pandemic that it was not only listening to their opinions but that it was also taking what they said on board and taking action to improve their experience.

Pepsi and Pepsi MAX: Music Keeps Us Fizzing

Case Study • Luke Hyland, WARC Media Awards, Bronze + Successful Sponsorship Award, Effective Use of Partnerships and Sponsorships, 2021

Pepsi, a carbonated drinks brand, launched a six-week global campaign to drive fan engagement and build brand love by leveraging its role as one of the biggest sponsors of football.

Coca-Cola: Coke2Home

Rankings • WARC Effective 100, 2021

Coca-Cola, a soft drinks brand, used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.

Coca-Cola: Energy - This Energy Is For You

Rankings • WARC Media 100, 2021

Coca-Cola, a soft drink, released its energy drink Coca-Cola Energy in Turkey by targeting key moments when consumers needed an energy boost.

Pepsi: #SwagStepChallenge

Case Study • Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat, WARC Awards for Asian Strategy, 2021

Pepsi, a soft drink brand, launched a campaign in India to make social distancing cool by repurposing the ancient 'salaam-namaste' greeting.

Pepsi: #SwagSeSolo

Case Study • Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat, WARC Awards for Asian Strategy, 2021

Pepsi, a soft drink brand, launched a Valentine's Day campaign in India to celebrate being single and connect with a younger audience.

Pepsi Black: Virtual band experience

Case Study • Nicholas Short, Bella Yang, Qiana Zhang, WARC Awards for Asian Strategy, 2021

Soft-drink brand, Pepsi Black, delivered an integrated collaboration with a virtual idol band to engage gamers in China.

Singha Soda: When inspiration pops

Case Study • SABRE Awards, APAC In2, Best Use of Global Social Networking Platforms, 2021

Wildcats, the entrepreneurial platform, launched a 4-week challenge in Myanmar.

RC Cola: Basta

Case Study • YouTube Works for Brands, Philippines, Grand Prix, 2021

RC Cola, a brand of soft drink, used a humorous campaign to appeal to Gen Z in the Philippines.

Pepsi: #PepsiSaveOurRestaurants

Case Study • Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat, WARC Awards for Asian Strategy, Shortlisted, 2021

Pepsi, a soft drink brand, launched a campaign in India to help jobless restaurant workers during the Covid-19 pandemic.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Pepsi x Lay's: Playing soccer in supermarkets

Case Study • Carl Bou Abdallah, Elina Nambala, Lyoonjoka , WARC Prize for MENA Strategy, Entrant, 2021

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

Ab Inbev/Guarana Antarctica: She Can

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

Guaraná Antarctica, a soft drink brand, sponsored the Brazilian Women's Football Championship and raised money for women's football academies in Brazil.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

YouGov Ad of the Month – UK: Fever-Tree

Opinion • BrandIndex, July 2021

Fever-Tree wins the UK’s Ad of the Month accolade for June.

Tango: A rapid rescue from a sticky situation

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Tango, the soft drink brand, recovered its long term decline by reconnecting with a new generation of 16-24 year olds in the UK.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.