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Coca-Cola: e-Euro 2020

Case Study • MMA Smarties, Silver, EMEA, 2020

Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Gold, EMEA, 2020

Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.

PepsiCo: Most Popular IG Live Integration

Case Study • MMA Smarties, Bronze, Turkey, 2020

PepsiCo, a food and beverages brand, leveraged Instagram Live to increase awareness of the brand and its new products in Turkey.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Best In Show, Turkey, 2020

Coca-Cola, a soft drink brand, supported local restaurant re-openings in Turkey amidst the COVID-19 pandemic by launching a targeted digital banner campaign that notified people nearby when restaurants opened.

Coca-Cola: Screen Time

Case Study • MMA Smarties, Silver, Turkey, 2020

Coca-Cola, a soft drinks brand, increased brand buzz for Coca-Cola in Turkey during various screen time consumption occasions by creating targeted ads for users with relevant offers.

Sprite: Summer Refreshment

Case Study • MMA Smarties, Bronze, Turkey, 2020

Sprite, a soft drinks brand, reached 18-29-year-olds in Turkey by launching video content and how-to videos to solve their summer problems through WhatsApp and social media.

PepsiCo: Five lessons on rolling out a complex, multi-year project in a huge organisation

Article • Sam Peña-Taylor, Event Reports, MRS Impact Conference, March 2021

PepsiCo, the global food and beverage giant, implemented an insights automation platform, Ada, over the course of three years, picking up crucial lessons for marketers and researchers tasked with steering vast projects through to completion.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Coca-Cola: City Pack

Rankings • WARC Effective 100, 2021

Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

Sprite: You are not alone

Rankings • WARC Creative 100, 2021

Sprite, the soft drinks brand, deepened its connection with young people by creating a safe digital environment to talk.

Coca-Cola: City Pack

Case Study • WARC Cases, 2020

Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.

Mirinda: Sell away your grudges for Tet

Case Study • MMA Smarties, Gold, Vietnam, 2020

Mirinda, a soft drink brand, increased its top-of-mind awareness in Vietnam during the new year festival Tet with its platform Laugh Away the Grudge.

Coca-Cola: 52-week non-TV engagement to build ‘Coca-Cola With Food’ habit

Case Study • MMA Smarties, Gold, Vietnam, 2020

Coca-Cola, a soft drink brand, launched a year-long campaign in Vietnam to position Coca-Cola as the ideal accompaniment to a meal.

Coca-Cola: Extend your Tet table; create more meaningful connections this Tet

Case Study • MMA Smarties, Gold, APAC, 2020

Coca-Cola, a carbonated beverage brand, launched its campaign during the festival Tet in Vietnam to encourage people to extend their Tet table to create merrier, more meaningful connections.

Coca-Cola: Virtual Foodfest

Case Study • MMA Smarties, Gold, APAC, 2020

Coca-Cola, a carbonated beverage brand, increased the frequency of Coca-Cola consumption by launching the virtual Foodfest in Vietnam.

Pepsi: Ngõ – embrace The Soul Of North Social Life Culture

Case Study • MMA Smarties, Bronze, APAC, 2020

Pepsi, a carbonated beverage brand, gained market share from Coca-Cola in the north of Vietnam by appealing to local cultural pride and launching a localised pack of Pepsi at a lower price.

Coca-Cola: For the human race, for the act, not ad

Case Study • MMA Smarties, Gold, APAC, 2020

Coca-Cola, a carbonated beverages brand, launched videos to celebrate the unsung heroes of the coronavirus pandemic and redirected its advertising budget into COVID-19 relief and response efforts.

Coca-Cola Co (Soft drinks)

Article • Euromonitor Advertiser Profiles, December 2020

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Coca-Cola is named the best UK Christmas advertiser

News • 04 December 2020

Coca-Cola has been named as this year’s best Christmas advertiser in the UK after its two festive campaigns saw off strong competition with a winning formula of nostalgia and escapism.

Pepsi: Play Your 2020 Story

Case Study • Jackie Zhu, Bridget Sun, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Soft drinks giant Pepsi partnered with video and e-commerce platforms Tencent and JD.com to create an interactive movie to appeal to young people in China during Chinese New Year.

The Coca-Cola Company: "Alexa, send me a Diet Coke"

Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Coca-Cola ran a tech-enabled sampling campaign in the United Kingdom to recruit new drinkers and improve its sample targeting.

Fanta: Twisted Carnival

Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Category-leading soft drink brand Fanta ran an experiential and digital Halloween campaign in Britain in 2018 to grow sales and engagement among its target teen audience.

Pepsi: Practicing The New Normal With Swag

Case Study • MMA Smarties, Gold, X (Global), 2020

Pepsi, a soft drinks brand, launched a mashup of its existing hit track on TikTok in India that encouraged social distancing and connected with young consumers during the COVID-19 pandemic.

Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.
Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
How Coca-Cola is picking winners and killing off "zombie" brands in its portfolio

Article • Stephen Whiteside, WARC Exclusive, July 2020

Coca-Cola, the beverage manufacturer, is streamlining its brand portfolio to focus on strategic priorities and the assets with greatest potential.
What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.