This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform outages are likely in future, cautions Outbrain’s James Milne, whose advice to marketers is to diversify spending.
After years of pressure and uncertainty, stakeholders across the digital ad ecosystem are putting their best foot forward to tackle inflammatory rhetoric, misinformation and disinformation, says Tanzil Bukhari, Managing Director, EMEA, DoubleVerify.
Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.