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Facebook, Active users, Q2 2009–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Facebook's daily and monthly active users by region (millions and quarter-on-quarter % change).

Facebook, Advertising average revenue per user (ARPU), Q3 2016–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Facebook's advertising average revenue per user by region (USD, nominal, and year-on-year % change).

TV and social advertising inflated compared to consumption

Data • James McDonald, WARC Data Points (Curated), October 2021

An overview of the global investment gap between advertising spend and media consumption.

Global Ad Trends: The Investment Gap

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include:

The opportunities of community-focused marketing in a post-microtargeting world

Article • Stefano Maggi, WARC Exclusive, October 2021

Online communities will become more important for brands in the post-cookie era.

ViacomCBS EyeQ: Culture of influence

Article • Research on WARC, October 2021

Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.

From discovery to purchase: The role of community commerce

Article • WARC Exclusive, October 2021

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.

What we know about marketing on Facebook

Article • WARC Best Practice, October 2021

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

What brands need to know about shopping on TikTok and the discovery commerce boom

Article • Ed Cox, WARC Best Practice, October 2021

Advice for marketers using TikTok as a platform for e-commerce.

Commerce and video streaming are most important trends for APAC marketers

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the most significant consumer behaviours affecting the marketing industry in Asia Pacific.

Snapchat, Active users, Q1 2014–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Snapchat's daily active users by market (millions and quarter-on-quarter % change).

What we know about marketing on Instagram

Article • WARC Best Practice, October 2021

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Nearly 10% of online shopping traffic now comes from social media

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of social media traffic to digital commerce sites.

What is a content creator?

Article • Nicole Alibrandi, WARC Exclusive, October 2021

This article provides a detailed overview of the role of creators in the advertising ecosystem and shares eleven ways creators monetise their profile or businesses.

New power dynamics equal new possibilities

Opinion • Zoe Scaman, October 2021

Embrace the growth of the creator economy to reimagine brand and business models says Zoe Scaman, founder of Bodacious and co-founder of MCX.

What brands need to know about the rising creator economy in Asia

Article • Misaki Sato, Jeerapat Klinpayom and Sandra Lee, WARC Exclusive, October 2021

Shares research on influencers across APAC, and looks at how influencer marketing in the region has evolved since the start of the Covid-19 pandemic.

TikTok and the new dynamic between creators and brands

Article • Trevor Johnson, WARC Exclusive, October 2021

This article explains the relationship between creators and TikTok, real-world examples of brand and creator collaborations are shared as well as tips on how to get started working with creators on the platform.

Influencing the influencers: Exploring the creator economy in esports

Article • Soraya Sobh, WARC Exclusive, October 2021

This article defines the lines between influencer marketing and the creator economy, why one is about pay and post and the other is a long-term content and engagement strategy.

How influencers are exploring their income options

Article • Alexander Frolov, WARC Exclusive, October 2021

Looks at influencer earnings and the emerging ways influencers are taking more control of their income.

The WARC Guide to brands and the creator economy

Article • WARC Best Practice, October 2021

A summary of new thinking and best practice on brands and the creator economy.

The impact of the creator economy on the next generation

Article • Nick Richardson, WARC Exclusive, October 2021

This article explores children and teenagers’ changing media habits, and why they are embracing the creator economy as consumers and participants.

Inside the rise of the gaming influencer

Article • Bethany Bloch, WARC Exclusive, October 2021

This article explores the increase in gaming in Asia since the start of the pandemic and the growing power of gaming creators.

QQ, Mobile monthly active users, Q1 2013–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of QQ's mobile monthly active users (millions and quarter-on-quarter % change).

Weixin/WeChat, Monthly active users, Q1 2013–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Weixin/WeChat's monthly active users (millions and quarter-on-quarter % change).

Twitter, Active users, Q4 2016–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Twitter's daily active users by market (millions and quarter-on-quarter % change).

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.