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Snapchat sees v-shaped recovery with ad revenue rising 52%

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

CMO Conversations: Trevor Johnson, Head of Marketing - Global Business Solutions, Europe, TikTok

Opinion • Alex Brownsell, October 2020

2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, tells WARC’s Alex Brownsell how brands should go about engaging – and selling to – its growing number of users.

The two sides of social media during COVID-19

News • 12 October 2020

Young people in Asia Pacific say social media has been both a curse and a blessing during the time of COVID-19.

Social commerce in Southeast Asia sees triple-digit growth

Data • Rob Clapp, WARC Data Points, October 2020

An overview of social commerce's growth and popularity in Southeast Asia (the Philippines, Singapore, Thailand and Vietnam) during the first half of 2020.

Social commerce sees growth spurt in Southeast Asia

News • 07 October 2020

Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, according to a new study by AI-based tech solutions provider iKala.

How planning is playing catch-up to the growth of mega-sales in APAC

Article • Research on WARC, October 2020

eRetail in South East Asia is accelerating the way brands invest in commerce, with 10% compounding growth through to 2020.

TikTok experiences surging growth in Europe

News • 04 October 2020

TikTok, the short-form video-sharing social network, is recording phenomenal growth in western Europe as more people seek entertainment during lockdowns that have been imposed to combat the coronavirus pandemic.

TikTok: Ten lessons for brands creating Hashtag Challenges

Article • Alex Brownsell, WARC Exclusive, October 2020

Research from TikTok and Kantar on how to create effective branded Hashtag Challenges.

The case for conversational commerce: How L’Oréal chats with Vietnam

Article • Low Lai Chow, Event Reports, IAB SEA+India webinar, July 2020

Conversational commerce, or c-commerce, is emerging a key opportunity for brands to engage and connect with consumers in APAC.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

The secrets behind a successful TikTok brand campaign

News • 29 September 2020

New research sheds light on how the most successful marketing campaigns work on the social media platform TikTok.

Global online content consumption doubles in wake of COVID

News • 23 September 2020

Daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes, a new study finds.

Consumers open to influencer content but 42% are overexposed

Data • Rob Clapp, WARC Data Points, September 2020

An overview of global consumer attitudes to influencer branded content.

What Twitter tells us about gaming in Asia

News • 20 September 2020

The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just fol

Less than 10% of TikTok users follow brands on the platform

Data • Rob Clapp, WARC Data Points, September 2020

An overview of user engagement of brand profiles on different social platforms across the United States and six European countries (Denmark, Finland, Germany, Norway, Sweden and the UK).

What's working in influencer marketing

Article • WARC Category Intelligence, September 2020

Global strategies, campaign updates and trends in influencer marketing.

Why brands need a different approach to online communities

News • 17 September 2020

Emerging platforms are creating new dynamics in the way people interact with and influence each other, and consume and distribute content, consequently impacting how brands should approach online communities.

How consumers in Asia are using games to socialise and ‘normalise’ in the pandemic

Article • Mukta Lad, WARC Exclusive, September 2020

A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.

Safety, availability and price top APAC concerns as stay home trend continues

News • 10 September 2020

With the pandemic still looming over the minds of consumers, mentions about safety made up almost 50% of all online conversations related to top concerns and priorities in the Asia Pacific region according to a new report from Digimind.

The new shape of online communities

Article • Florencia Lujani, WARC Exclusive, September 2020

The way people interact and influence each other online, and the way they consume and distribute content, are bringing new challenges for brands interested in creating communities with business impact.

UK youngsters less stressed during lockdown as they turn to TikTok

News • 09 September 2020

The mood of young people in the 15- to 24-year-old age group improved during the first few weeks of lockdown, new research suggests.

Health apps saw rapid uptake in Q2

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.

Vlogs are one of the fastest growing sources for brand discovery

Data • Rob Clapp, WARC Data Points, September 2020

An overview of brand and product discovery among Gen Z and Baby Boomer consumers.

Social 'buy' buttons encourage just 13% of consumers to spend

Data • Rob Clapp, WARC Data Points, September 2020

An overview of how social 'buy' buttons on different platforms encourage users to purchase.

Life after lockdown: The new normal on YouTube

Article • Research on WARC, September 2020

The collective experience of lockdown inspired people to look for attainable authenticity and focus on productive entertainment.

The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Effective Social Strategy Report: Lessons from the 2019 WARC Awards

Article • WARC Exclusive, October 2019

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.