Article
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Research on WARC, April 2021
Reveals findings from a study by GWI and the B2B Institute of the changing behaviors and attitudes of 17,000 knowledge workers in ten markets focusing specifically on those aged 21 to 40.
Article
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Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Content creators on TikTok are disrupting the world of marketing and media, and attracting the attention of Gen Z and millennials.
Article
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Maita Consulta, WARC Exclusive, Spotlight SEA, April 2021
Mediabrands Philippines’ Maita Consulta shares how to approach issues of brand awareness, engagement and transactions with customers on their radically mutating consumer journey in the Philippines.
Article
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Chris Donnelly, WARC Exclusive, March, 2021
Luxury is in a state of flux: political, social, and economic forces are moving the dial, blurring the lines between high culture and subculture.
Opinion
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Martyn U’ren, March 2021
During the pandemic, people around the world used Twitter as a platform to connect through their shared concerns and causes. Martyn U’ren outlines how new communities were formed, which brands can engage in new ways.
Article
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Mukta Lad, WARC Exclusive, March, 2021
Quality content is available across many formats and ABP Network’s chief revenue officer Mona Jain shows how media planning can and ought to be screen-agnostic.
Article
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Kaho Yamada, WARC Exclusive, March 2021
Explains how brands can use influencer marketing as a sales channel.
Opinion
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Mobbie Nazir, February 2021
A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the pandemic crisis passes following month after month of suspended social interaction, social epidemiologist Dr Nicholas Christakis, a Professor at Yale, colourfully predicts .
News
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08 February 2021
Ads served on television, radio and print broadly earn the trust of a majority of consumers in Asia-Pacific, while Indians and Indonesians tend to be much more trusting even for media where there is more scepticism in other markets.
Opinion
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Kirstie Turner, February 2021
Vaccines against the coronavirus have been widely welcomed, but there are still plenty of doubters out there. Kirstie Turner, of health communications agency Page & Page and Partners, ponders how to address a wave of misinformation and falsehoods.
Data
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Rob Clapp, WARC Data Points, February 2021
This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of global growth areas in sports media consumption and business model adoption.
News
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29 January 2021
It’s no surprise that most social media users frequent more than one app, but the latest We Are Social/Hootsuite research tracks the overlap between apps.
News
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28 January 2021
In a year when online time rocketed due to the pandemic, the average global internet user now spends two of every seven days of the week online, with around seven hours per day or 42% of our waking lives online.
News
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27 January 2021
Consumers around the world agree that authenticity is what they want from brands when they consider buying – and for most that comes from seeing photos posted by other consumers on social media, not big-money professional shots.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of the growth in consumption per user of major social apps in 2020.
Article
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Research on WARC, January 2021
이 문서는 2021년 스마트하고 정서적으로 지적인 경험을 구축할 수 있는 방법에 대해 생각할 시작점을 제공한다.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of mobile e-commerce traffic growth and acquisition channels in Europe and North America.
News
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06 January 2021
Tencent’s Honour of Kings is undisputedly the world’s most popular game, and in the mobile space its winning formula of compelling content, brief engagement, commerce and shareability has left rivals trailing.
News
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23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of new digital activities in Japan during the coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of consumers who have made a purchase via social media in the past six months across 11 markets.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of mobile and desktop consumption by activity.
Article
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WARC Best Practice, December 2020
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
