Dove, a personal care brand, launched a campaign in Sweden to educate young women about the importance of self-checking for signs of breast cancer and amplify the association between Dove and Pink Ribbon.
Goldfish Crackers, a snack brand, launched a campaign in Canada to unlock the emotional relationship that can sustain brand preference, increase relevance and brand equity and increase net sales growth.
Paddy Power, a betting firm, launched the #SaveOurShirt campaign in the UK to change the way betting firms sponsor football clubs kit and save fans from becoming walking billboards by removing sponsorship logos from shirts.
In Slovakia, Slovak Psychiatrist Society, a mental health brand, and Janssen, a pharmaceutical company, used digital tools to target young people to emphasise the importance of depression and its effects on peoples' lives.
WARC Prize for MENA Strategy, Entrant, 2021
The UAE Government Media Office created a simple, yet powerful, initiative that sparked a movement and connected millions of Arabs around the world in celebrating the launch of the first Arab interplanetary mission.
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
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