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Case Study • APG (UK), Entrant, 2021

IKEA, a home furnishing brand, launched a campaign in the UK to drive growth in bedrooms by reasserting itself as the expert in sleep.

Stella Artois: The Art of Adaptability and The Birth of The Life Artois

Case Study • APG (UK), Entrant, 2021

Stella Artois, a lager brand, launched a worldwide campaign to become the world's most desirable premium European lager, grow or maintain sales, and expand into new territories.

Qatar Airways: Keeping the love for flying alive

Case Study • SABRE Awards, APAC In2, Broadcast Media (Radio/Television), 2021

Qatar Airways, the air travel brand, strengthened preference for the brand and reintroduced unique servings and offerings in India.

Brands moving Instagram strategy to carousel posts and IGTV

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of Instagram posts by format (photo, carousel, video or IGTV) between 2019 and 2021.

What we know about marketing on Instagram

Article • WARC Best Practice, October 2021

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

What brands need to know about the rising creator economy in Asia

Article • Misaki Sato, Jeerapat Klinpayom and Sandra Lee, WARC Exclusive, October 2021

Shares research on influencers across APAC, and looks at how influencer marketing in the region has evolved since the start of the Covid-19 pandemic.

How influencers are exploring their income options

Article • Alexander Frolov, WARC Exclusive, October 2021

Looks at influencer earnings and the emerging ways influencers are taking more control of their income.

Marketers think TikTok advertising is innovative, but less trustworthy

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketers' perceptions of trust and innovation of advertising on digital media platforms.

What’s next for Singapore’s marketers as social commerce grows

Article • Aniket Basu, WARC Exclusive, Spotlight SEA, September 2021

Amid the increasing use of social platforms to buy and sell products and services, Essence’s Aniket Basu examines the opportunities across social commerce platforms in Singapore.

Lifebuoy: Use any soap

Case Study • Jonathan Nienaber, Cleef Chong, WARC Awards for Asian Strategy, Shortlisted, 2021

During the Covid-19 pandemic, Lifebuoy, a soap brand, launched a campaign to promote using any soap brand to maintain hand hygiene across Asia.

Frida Mom: From baby-centric storytelling to Mom-centric truth telling

Case Study • Jay Chiat Awards, Silver, Connection Strategy, 2021

Frida Mom, a brand of products for new mothers, promoted its new category of breast care solutions for breastfeeding mothers by launching a video that created an honest portrayal of breastfeeding.

Campbell’s: Dinner Insurance

Case Study • Jay Chiat Awards, Honourable Mention, Regional Strategy, 2021

Campbell's, a processed food and snack brand, alleviated the pressure on Thanksgiving hosts in the US with its Dinner Insurance campaign.

Findus: Green Cuisine

Case Study • SABRE Awards, IN2, EMEA, 2021

Findus, a frozen food brand, launched Green Cuisine across Europe with the aim to start a sustainable revolution by changing the world without changing the menu.

Answear.com: #Catch the moment project

Case Study • SABRE Awards, IN2, EMEA, 2021

Answear, an online clothes, shoes and accessories store, launched #CatchTheMoment across Europe to encourage fans to enjoy life to the fullest and capture special moments.

CALM: The Lock-In

Case Study • SABRE Awards, IN2, EMEA, 2021

Campaign Against Living Miserably (CALM), a charity, launched a campaign on Instagram to raise spirits during lockdown and reach out to those who struggled with their mental health.

Instagram adspend is half the size of Facebook investment

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of advertising spend on Facebook-owned platforms (Facebook, Instagram and Audience Network).

SOLAL: Stay Well with SOLAL

Case Study • SABRE Awards, Africa, 2021

SOLAL, a holistic wellness supplement brand, sparked an important conversation about mental health among South Africans during the coronavirus pandemic by launching workshops, a content series and de-stress press packages for key influencers.

Brut: Elevator Pitch

Case Study • SABRE Awards, Africa, 2021

Brut, a men's grooming and fragrance brand, embarked on a journey to better the circumstances of small business owners in South Africa by helping them how it matters most: by investing cash into their businesses.

Halo Heritage: Boity Collection Launch

Case Study • SABRE Awards, Africa, 2021

Halo Heritage, a natural haircare and fragrance brand, promoted the launch of its new Boity collection across South Africa by launching a three-part series that showed the hair journeys of South Africa's most prominent women.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Rising ad prices boost Facebook revenue to new high