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Retailers planning to spend more on Facebook and Twitter advertising in 2021

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of social media planning for 2021 in the retail sector.

Pantene: The Hairy Tale

Case Study • WARC Cases, 2018

Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.

How Warner Bros built digital relevance for Bugs Bunny and Looney Tunes

Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020

Warner Bros., the entertainment company, built digital relevance for its iconic Looney Tunes animation property through a test-and-learn approach to engaging consumers.

45% of influencer marketers use TikTok, ahead of Facebook

Data • Rob Clapp, WARC Data Points, March 2021

An overview of different social platforms used for influencer marketing campaigns.

Singapore Tourism Board: Promoting Singapore to Singaporeans

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, encouraged Singaporeans to visit attractions within Singapore with an Instagram-led campaign that got locals to post pictures of the scenery and food the country has to offer.

How do shoppable formats fit into the media plan?

Article • Jin Kim, WARC Exclusive, March 2021

Details what advertisers need to know about shoppable media.

쇼핑 가능 미디어(Shoppable media)에 대한 WARC 가이드

Article • WARC Best Practice, March 2021

쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.

Grand Seiko: Making Luxury a Virtual Experience

Case Study • SABRE Awards, IN2, North America, Best in Digital Promo & Activation, 2021

Grand Seiko, a Japanese maker of watches, clocks and electronic devices, launched a wearable Instagram filter as part of a digital event to promote its new Toge Special Edition watch during the Coronavirus pandemic.

Hotels.com: Bread & Breakfast

Case Study • SABRE Awards, IN2, North America, Best Use of Social Photos, 2021

Hotels.com, a hotel-booking platform, launched Bread & Breakfast, a bookable, made-for-Instagram travel experience aimed at carb-loving millennials in the USA.

Black Forest Plants the First Ever Virtual National Forest on Instagram

Case Study • SABRE Awards, IN2, North America, Best Use of Gamification/User-Generated Contests, 2021

Black Forest, a confectionery brand, partnered with the National Forest Foundation in the USA to plant the first ever virtual national forest on Instagram.

Pantone Color of the Year 2020: A multi-sensory experience

Case Study • SABRE Awards, IN2, North America, Best in Live Events, 2021

Pantone, a color partner for design, promoted its color of 2020 in the US, Classic Blue, by creating a multi-sensory campaign that gave the color a custom taste, touch, scent, sound and sight.

Facebook takes 28 cents in every online ad dollar