Social media

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What we know about marketing on Facebook

Article • WARC Best Practice, October 2021

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

SMART Myanmar: Weaving garment workers together

Case Study • SABRE Awards, APAC In2, Best in Real-Time Engagement, 2021

SMART Myanmar, the non-profit organisation, was tasked to support the development and deployment of an educational application for garment workers in Myanmar.

Boots: A New Prescription for Covid Times

Case Study • APG (UK), Entrant, 2021

Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.

What the Facebook outage should teach marketers

Opinion • James Milne, October 2021

Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform outages are likely in future, cautions Outbrain’s James Milne, whose advice to marketers is to diversify spending.

Freedom From Torture: Give a damn, do what we can - How we responded rapidly to raise money for survivors of torture in lockdown

Case Study • APG (UK), Entrant, 2021

Freedom From Torture, a British registered charity, launched a campaign in the UK to challenge the public's beliefs on torture and raise money to support asylum seekers.

Stroke Association: From combat to construct - Rebuilding the story of stroke

Case Study • APG (UK), Entrant, 2021

The Stroke Association, a national charity, launched a campaign in the UK to raise awareness and understanding of strokes, drive propensity to support and drive engagement through an idea establishing the relevance of the cause.

Singha Soda: When inspiration pops

Case Study • SABRE Awards, APAC In2, Best Use of Global Social Networking Platforms, 2021

Wildcats, the entrepreneurial platform, launched a 4-week challenge in Myanmar.

Marketers think TikTok advertising is innovative, but less trustworthy

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketers' perceptions of trust and innovation of advertising on digital media platforms.

What’s next for Singapore’s marketers as social commerce grows

Article • Aniket Basu, WARC Exclusive, Spotlight SEA, September 2021

Amid the increasing use of social platforms to buy and sell products and services, Essence’s Aniket Basu examines the opportunities across social commerce platforms in Singapore.

Pedigree: A force for good

Case Study • Jay Chiat Awards, Silver, Global Strategy, 2021

Pedigree, a dog food brand, put brand purpose at the heart of its business with its global campaign to facilitate dog adoption.

Edelman: The Edelman Trust Barometer

Case Study • SABRE Awards, IN2, EMEA, 2021

Edelman, a public relations company, launched the Edelman Trust Barometer 2020 study to help clients navigate intersecting crises and maintain and prove the brand position as global thought leaders in trust and credibility.

Sony: A Creative Community

Case Study • SABRE Awards, IN2, EMEA, 2021

Sony, a technology company, launched an online community of ambassadors to engage an audience of 'pro-sumer' photographers across Europe and drive sales of Alpha cameras, bringing a fresh audience to the brand.

Facebook: Project reinvent

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

During the COVID pandemic in the US, Facebook, a social networking site, launched 'Project Reinvent' with the aim to help small businesses recover, reimagine their marketing and reconnect with their customers.

Instagram adspend is half the size of Facebook investment

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of advertising spend on Facebook-owned platforms (Facebook, Instagram and Audience Network).

Toyota: #AStarisborn

Case Study • SABRE Awards, Africa, 2021

Toyota, an automotive brand, promoted sales of its Toyota Starlet vehicle in Kenya by launching a finance partnership with key banks to help customers afford it.

Business Mauritius: When businesses harness citizen support to influence Government's pension policy

Case Study • SABRE Awards, Africa, 2021

Business Mauritius, a coordinating body for businesses, raised awareness of a damaging change to Mauritius's pension policy among the public by launching a content series and platform that encouraged debate on issues of national interest.

MUA: Learners Challenge

Case Study • SABRE Awards, Africa, 2021

Mauritius Union Assurance (MUA), an insurance company, educated young people in Mauritius on how to avoid traffic collisions through a relaxed and entertaining web series.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Mashreq Bank: Journey to happiness

Case Study • Asih Wulansari, Bilal Soomro, WARC Prize for MENA Strategy, Entrant, 2021

Mashreq, the bank, transitioned away from its traditional lead-generation customer acquisition model with an always-on digital campaign in the UAE.

Rising ad prices boost Facebook revenue to new high