Article
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WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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Sam Peña-Taylor, WARC Exclusive, July 2020
Explores in-depth the findings from the Competition and Markets Authority’s landmark study into digital advertising in the UK.
News
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21 July 2020
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
Article
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Neilson Hall and Allie Tattersall, WARC Exclusive, July 2020
Explores the potential of Facebook Shops, the platform’s online store format, and the broader role of social commerce.
Opinion
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Duncan Southgate, July 2020
In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social.
Opinion
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Mike Teasdale, July 2020
Now into the second week of the #StopHateforProfit boycott, Mike Teasdale explores what it would take to force Facebook to make a change.
News
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13 July 2020
Third-party verification and demonetising certain types of content are among the steps that social-media companies like Facebook can take to show advertisers they are addressing concerns around hateful and misleading content, according to Diego ...
Article
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Anna Hamill, WARC Exclusive, July 2020
Verizon, the telecoms company, halted its advertising spend on Facebook, the social network, in relation to a concern about brand safety, and is actively working to help tackle this problem.
Article
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Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
News
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02 July 2020
Retailers boycotting Facebook are likely to see the biggest adverse effects as brand consideration drops by 25% and purchase intent by 8%, according to researchers at Saïd Business School, University of Oxford.
Opinion
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Alex Brownsell, July 2020
The #StopHateForProfit protest may signal the start of a wider clean-up of the digital media ecosystem, and a greater brand intolerance for the darker corners of the web.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Coca-Cola, a soft drinks brand, increased brand trust among Norwegians during Ramadan by launching a new logo, fasting ads and partnering with famous Muslim influencers to educate Norwegian consumers and bridge the cultural gap.
Case Study
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SABRE Awards, Gold, EMEA, 2020
ArcelorMittal, a steel production company, discouraged the use of old furnaces to reduce smog in Poland by producing bicycle stands from the furnace scrap metal to encourage cycling.
Case Study
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SABRE Awards, Gold, EMEA, 2020
European Parliament Liaison Office in Lithuania, part of the Directorate-General for Communication, increased voter turnout for European Parliament elections in Lithuania by creating a multichannel campaign that told them to stop being couch potatoes and vote.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Sony, a technology company, showcased the different aspects of its cameras across Europe by launching a blog-powered website that featured interviews and video-led content from photographers that had used them.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Facebook, a social media platform, improved consumer perception in the UK by launching a feature film that showed the positive impact Facebook can have in real life, beyond the screen.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Jet, a fashion retailer, increased awareness and reduced the stigma surrounding breast cancer in South Africa by creating bare breast tutorials with influencers and sending personalised media drops to key media personalities.
News
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30 June 2020
Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
News
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24 June 2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
Article
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Mindshare, Vidooly, WARC COVID-19 Series, June 2020
With the world’s biggest democracy under lockdown, Indians are trying to adopt new lifestyles by staying indoors and cultivating new habits.
Opinion
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James McDonald, June 2020
COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
Case Study
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SABRE Awards, Platinum Finalist, Africa, 2020
Biogen, a biotechnology company, documented the journey of a regular person using Biogen products to promote itself as the number one health brand in South Africa.
Case Study
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SABRE Awards, Gold, Africa, 2020
Cartoon Network, a cable channel, launched a new season of the most popular soccer animation series in South Africa and partnered with Supersport United Soccer Schools to promote soccer among children.
Case Study
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SABRE Awards, Platinum Finalist, Africa, 2020
Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.
