Social media

2,101 results found

Sort by

45% of influencer marketers use TikTok, ahead of Facebook

Data • Rob Clapp, WARC Data Points, March 2021

An overview of different social platforms used for influencer marketing campaigns.

The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.

Lexus UX: Unbeaten Paths – Small Business Drive

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Lexus, the luxury vehicle division of automobile brand Toyota, promoted its first SUV designed specifically for urban exploration, the UX, in Hong Kong.

Study: TikTok UGC videos about brands outperform other video ad types

Article • Realeyes, Research on WARC, February, 2021

Study across 11 brands using emotional analysis from Realeyes, comparing viewer responses to four different video types for each brand: TikTok user-generated content (UGC) videos, TikTok ads, Facebook ads and conventional ads.

What Facebook pulling news content in Australia means for advertisers

Opinion • Ben Willee, February 2021

In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.

What Facebook’s Ian Edwards and Harry Davison get right about attention

Opinion • Mike Follett, February 2021

Mike Follett, Managing Director, Lumen, responds to Facebook’s Ian Edwards and Harry Davison and argues that the smartest media planners are talking about ‘attention strategies’, utilising different ’shapes of attention’ provided by different media to achieve different aims.

Pinterest was the fastest-growing social platform in Q4

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the performance of four of the largest social platforms (Facebook, Twitter, Snapchat, and Pinterest).

YouTube, Facebook failing to attract e-sports fans from Twitch

Data • Rob Clapp, WARC Data Points, February 2021

An overview of Twitch, YouTube Gaming Live and Facebook Gaming consumption and audiences in 2019 and 2020.

Understanding the true value of advertising attention

Opinion • Ian Edwards and Harry Davison, February 2021

Lumen’s comparison of attention as a purely time-based commodity will push our industry backwards, not forward, according to Facebook’s Ian Edwards and Harry Davison.

Facebook takes 28 cents in every online ad dollar

Data • Rob Clapp, WARC Data Points, January 2021

An overview of Facebook's market share of online advertising spend by region.

Media Owner Profile: Facebook, Asia Pacific

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Asia Pacific data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Europe

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Europe data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, North America

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes North America (United States & Canada) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Global

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes global data on advertising revenue, daily active users, monthly active users and advertising spend.

Facebook and Google accused of striking anti-competitive sweetheart deal

News • 18 January 2021

Documents reviewed by The New York Times provide some evidence that Facebook shelved a competitor product in return for preferential terms in a deal to join a Google-led ad auction alliance nicknamed Jedi Blue.

720 million people use Instagram and WhatsApp but avoid Facebook

Data • Rob Clapp, WARC Data Points, December 2020

An overview of daily active users who use Instagram and/or WhatsApp but do not use Facebook or Messenger.

Facebook: Stories can do it, "Bit by Bit"

Case Study • Ben Nilsen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Facebook, the social media platform, fast-tracked a comedian's rise to fame to demonstrate the capabilities of its Stories feature to the advertising industry in the US.

L'Oréal Paris: Making age a non-issue

Case Study • Joy Molan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.

Instagram adspend up almost 2x faster than Facebook

Data • Rob Clapp, WARC Data Points, December 2020

An overview of Facebook and Instagram advertising performance in the United States in Q3 2020.

Lady's Choice: The Gift of Social Commerce

Case Study • Maan Bernardino, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using Facebook Live to break e-commerce records.

Lidl Ireland: Boosting in-store visits and sales with Facebook Instant Experience

Case Study • Kirsten Coventry, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Supermarket discounter Lidl Ireland engaged with social media to drive sales and incorporate a new business dimension.

P/S: The Adventure With King Leo and Friends

Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020

Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.

Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include:

Cerveza Victoria: Mother's Day

Case Study • MMA Smarties, Bronze, North America, 2020

Cerveza Victoria, a beer brand, built brand engagement by enabling consumers to delight their mothers on Mother's Day while social distancing in the USA.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
What we know about social media effectiveness

Article • WARC Best Practice, June 2020

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
What's working in social

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in social.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.