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American Express – Small Business Saturday

Case Study • WARC Cases, January 2022

This case study looks at how American Express found success with its Small Business Saturday campaign in the US and how it grew into a social movement for local community businesses and gained the support of a US President.

Bose: #DiscoveredAtHome

Case Study • DMA (UK), Silver, 2021

Bose, an audio equipment brand, connected with young people at home during the COVID-19 global lockdown by inviting up and coming UK artists to perform to millions of people from their homes.

NHS: We Are The NHS – Then, Now, Always

Case Study • DMA (UK), Gold, 2021

NHS England, the country's national health service, drove recruitment during the COVID-19 pandemic with its We Are The NHS campaign.

What we know about marketing on Facebook

Article • WARC Best Practice, January 2022

Explores the current reading on the topic of marketing on Meta-owned Facebook – the best used social network in the world, reaching nearly three billion users every month.

Allegheny Health Network: Creating #LivingProof of its care quality credentials

Case Study • WARC Cases, January 2022

Allegheny Health Network (AHN), a healthcare provider in western Pennsylvania (WPA), increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

Swift Foods: Suki to Souk-e

Case Study • MMA Smarties, APAC, Gold, 2021

Swift Foods, a food brand, launched a campaign in the Philippines to create an e-commerce platform to sustain business.

The Coffee House: The mysterious adventure to save the moon

Case Study • MMA Smarties, APAC, Gold, 2021

The Coffee House, a café chain, launched a campaign in Vietnam for the Mid-Autumn Festival.

Lifebuoy: Every prayer starts with a clean pair of hands

Case Study • MMA Smarties, APAC, Gold, 2021

Lifebuoy, a soap brand, launched the Every Prayer Starts with a Clean Pair of Hands campaign in Vietnam to promote hygiene for the Lunar New Year during the COVID-19 pandemic.

Durex: Love worry-free with Durex Jeans

Case Study • MMA Smarties, APAC, Silver, 2021

Durex, a contraceptive brand, launched a campaign in Vietnam to increase awareness of Durex Jeans.

Baby Dove: #RealMomsVillage chatbot – a data-driven campaign recognizing moms' needs

Case Study • MMA Smarties, APAC, Silver, 2021

Baby Dove, a baby care brand, launched a campaign in the Philippines to improve data collection from mothers.

Google: Accelerate Vietnam digital 4.0

Case Study • MMA Smarties, APAC, Bronze, 2021

Accelerate Vietnam Digital 4.0 (AVD 4.0), a Google upskilling initiative, launched a campaign in Vietnam to raise awareness of its transfer online.

Pepsi: Online store – conversational commerce

Case Study • MMA Smarties, Silver, X (Global), 2021

Pepsi, a soft drink manufacturer, launched a campaign in Vietnam to raise awareness of the new Pepsi Online Store to generate excitement among consumers.

Isbank: Personal assistant maxi – WhatsApp integration

Case Study • MMA Smarties, Bronze, X (Global), 2021

Isbank, a commercial bank, launched a campaign in Turkey to increase the number of unique users who access the bank via WhatsApp to 5,000, and the number of dialogues conducted to 20,000.

Lifebuoy: Every prayer starts with a clean pair of hands

Case Study • MMA Smarties, Silver, X (Global), 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.

Charter Schools USA: Enrollment lead gen campaign

Case Study • MMA Smarties, Silver, North America, 2021

Charter Schools USA, an education management organisation, launched a lead generation campaign in the USA and increased enrolment numbers for participating schools.

Every Kiwi Vote Counts: Meddle in the New Zealand Election

Case Study • APG (AUS), Bronze, 2021

Every Kiwi Vote Counts, a non-partisan initiative, harnessed the power of social networks to mobilise overseas New Zealanders (Kiwis) to vote in the country's 2020 election.

Global Ad Trends: 2022 – Where is the money going?

Data • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Sting: Game on – energizing connection with gen z to the next level

Case Study • Anh Vu, Trac Tran, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2021

Sting, an energy drink brand, connected with Gen Z in Vietnam by promoting its product through Arena of Valor.

Surf: Driving Surf Antibac relevance during the pandemic

Case Study • Loren Saguil, WARC Media Awards, Shortlisted, Effective Use of Tech, 2021

Laundry detergent brand Surf used innovative AI-enabled technology to reach its target audience and boost sales of its new affordable antibacterial variant in the Philippines.

L'Oréal Malaysia: Virtual beauty commerce revolution

Case Study • Shi Yen Chen, WARC Media Awards, Bronze, Effective Use of Tech, 2021

Beauty brand L'Oreal Luxe changed the complexion of beauty shopping in Malaysia with a digital approach that boosted online sales through the successful simulation of a physical event.

Knorr Egypt: Rooftop farms

Case Study • Tahaab Rais, Yasmine Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2021

Knorr, a food brand, launched a campaign in Egypt to help underprivileged families grow their own food.

What drives consumers to engage with influencers? Segmenting consumer response to influencers: Insights for managing social-media relationships

Research Paper • Justine Rapp Farrell, Colin Campbell, and Sean Sand, Journal of Advertising Research, Digital First, November 2021

Recent years have seen a significant increase in influencer advertising, a strategy applied to drive brand awareness and purchase by leveraging everyday opinion leaders on social media.

Knorr: Rooftop farms

Case Study • AME Awards, Gold, 2021

Knorr, a food brand, launched tackled the hunger crisis in Egypt by launching its Rooftop Farms initiative.

L'Oréal (Multiple brands): Fueling digital automation across brands and markets with e-retailer data

Case Study • Mads Bindseil, Camilla Gad Damkjaer, Kasper Zoffmann Jessen, WARC Media Awards, Bronze, Best Use of Data, 2021

Personal care company L'Oréal used a bespoke AI to deliver increasingly efficient Facebook media investments across its brands in the Nordics and grew online sales across four markets.

NHS England: We are the NHS – Then, now, always

Case Study • Sabina Usher, Jane Dorsett, Fran Griffin, WARC Media Awards, Gold, Effective Channel Integration, 2021

The NHS, the world's largest free-to-residents public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: