Home Topics Media channels & touchpoints Social media

Social media

Latest
Most Read

Filter by

Social media effectiveness (3,957)

Facebook (2,158)

Social media audiences (736)

Twitter (730)

Instagram (543)

Social media planning & buying (407)

Snapchat (166)

WeChat (137)

Douyin/TikTok (107)

Pinterest (47)

Search in

Case Studies (0)

Articles (32)

Research Papers (0)

News (28)

Opinion (7)

Data (40)

Rankings (0)

Show only

Recommended

(10)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

107 results found

Reset Filters

Search in

Case Studies (0)

Articles (32)

Research Papers (0)

News (28)

Opinion (7)

Data (40)

Rankings (0)

Show only

Recommended

(10)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

107 results found

Sort By

From discovery to purchase: The role of community commerce

Article • WARC Exclusive, October 2021

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.

What brands need to know about shopping on TikTok and the discovery commerce boom

Article • Ed Cox, WARC Best Practice, October 2021

Advice for marketers using TikTok as a platform for e-commerce.

The WARC Guide to brands and the creator economy

Article • WARC Best Practice, October 2021

A summary of new thinking and best practice on brands and the creator economy.

TikTok and the new dynamic between creators and brands

Article • Trevor Johnson, WARC Exclusive, October 2021

This article explains the relationship between creators and TikTok, real-world examples of brand and creator collaborations are shared as well as tips on how to get started working with creators on the platform.

The impact of the creator economy on the next generation

Article • Nick Richardson, WARC Exclusive, October 2021

This article explores children and teenagers’ changing media habits, and why they are embracing the creator economy as consumers and participants.

Marketers think TikTok advertising is innovative, but less trustworthy

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketers' perceptions of trust and innovation of advertising on digital media platforms.

What we know about marketing on TikTok

Article • WARC Best Practice, October 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

TikTok user activity overtakes YouTube

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

Online video and influencer budgets to see biggest increase in 2022

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the change in media budgets by senior marketers in 2022.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Half of major brands have no presence on TikTok

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of brand activity on TikTok.

90% of brand TikTok videos have product placement

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of brand posts and their performance on TikTok.

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

More than half of Twitch, Snapchat and TikTok users are aged 18-24

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of the share of social media users aged between 18 and 24 in the United States.

Influencer marketing: Looking beyond the metros

Article • Amandeep Singh, WARC Exclusive, Spotlight India, June 2021

While brands focus on big influencers operating in urban spaces, there is a big ecosystem of new influencers growing in smaller towns and villages across India that presents opportunities, says VMLY&R’s Amandeep Singh.

Gen Z and e-commerce: Expectations in the post-COVID era

Article • Steven Moy, WARC Exclusive, June 2021

Social commerce and ethical innovation will be major priorities for brands looking to connect with Gen Z shoppers in the post-COVID world.

58% of TikTok users delay brand engagement so as to not interrupt content browsing

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of engagement with social media advertising in Southeast Asia.

Most Instagram and TikTok users are female, men prefer YouTube

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of Instagram, TikTok and YouTube audiences by gender.

67% of TikTok users are under 24 while Instagram and YouTube attract older audiences

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of Instagram, TikTok and YouTube audiences by age group.

TikTok expands its user base to older audiences

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of TikTok users by age groups.

Bossing B2B marketing on TikTok

Opinion • Daniela Sale, May 2021

A rapidly growing TikTok continues to defy preconceptions. And it’s not just savvy consumer brands that can see beyond videos of dancing centennials – accounting software business Sage is finding success on the platform too, says Daniela Sale.

How TikTok caught the #SeaShanty wave, putting out an ad in four days

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Short-form video platform TikTok was able to take a piece of organic content and create an ad to reflect its influence and cultural importance with speed of execution key to the campaign.

What we know about short-form video

Article • WARC Best Practice, May 2021

Provides marketers with information and guidance about short-form video.

Here’s what makes TikTok tick for Gen Z

Opinion • Jeff Thomas and Renee Weber, April 2021

By leveraging the specific attributes found on TikTok, marketers can drive deeper engagement with Gen Z through their brand experiences, according to Jeff Thomas and Renee Weber from The Marketing Store.

COVID-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits

Opinion • Rob Clapp, April 2021

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.