Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
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Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
Article
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Near, WARC COVID-19 Series, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
News
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29 April 2020
As China emerges from its COVID-19 crisis, there are optimistic signs for the luxury sector, but observers don’t expect it to return to business as usual and some are touting an enhanced role for artificial intelligence as the category shifts ...
News
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10 April 2020
China’s luxury sector has been especially savaged by the fallout from the COVID-19 crisis, and one customer may be hardest to win back, the most desirable of all, the High Net Worth Individual (HNWI).
Article
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Low Lai Chow, WARC COVID-19 Series
From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
Opinion
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Xiaofeng Wang, March 2020
As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.
News
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13 March 2020
Amid signs that the coronavirus outbreak is beginning to be curbed in China, at least outside of the epicentre of Hubei province, there are encouraging signs that the country’s luxury and fashion shopping sector is slowly recovering.
News
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11 March 2020
COVID-19 is already creating a realignment of consumers’ values and viewpoints in China, where medicines, face masks and alcohol hand cleansers are now the must-have items.
News
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09 March 2020
As consumers reprioritise their requirements in the face of the coronavirus threat, so marketers need to reassess their communications strategies; a needs-based framework could help, says one academic.
Article
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Dr. Mansur Khamitov, WARC COVID-19 Series, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.
News
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08 January 2020
Despite concerns about a slowdown in China’s economy, its ongoing trade war with the United States, and a full-blown recession globally, the appetite for premium luxury purchases among Chinese consumers remains robust.
News
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03 January 2020
Online channels may be essential to driving future growth in China’s luxury market, especially outside the major cities, but a physical presence in these is still seen as important for overseas brands.
Article
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Mark Bowling, Admap, December 2019
Singles Day is the world’s single-largest e-commerce shopping event.
Article
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Euromonitor Strategy Briefings, November 2019
Digital technology has led to major shifts in how global luxury consumers live, work, shop and play, while also giving businesses the tools they need to enhance their customer service.
News
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18 November 2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
Article
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Research on WARC, November 2019
This Mediacom China report, in collaboration with Kantar, developed a research blueprint to unlock the formula needed for luxury brands to activate social media effectively for an audience-first approach.
Article
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Julia Ayling, WARC Exclusive, October 2019
Mindshare’s study surveyed 1000 shoppers to analyse a range of different food shopping scenarios to better understand consumer motivations and purchase behaviours.
Article
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Tony Wright, WARC Exclusive, October 2019
One consumer’s luxury is another’s ordinary: this is the identity crisis the luxury sector finds itself facing – younger consumers in particular have more diverse needs and tastes.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, September 2019
Looks at how our understanding of choice has, and is, continuing to develop so that the amount of choice on offer can be tailored in the optimum ways, depending on the context, and even the person.
Article
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David Frymann, WARC Exclusive, September 2019
Presents five key trends in luxury, including changing luxury consumer attitudes and the affect this is having on purchase decisions, such as ethical concerns and the move to shopping online.
Article
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Anna Hamill, WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in luxury.
Article
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Rebecca Robins, WARC Exclusive, September, 2019
Looks at how a luxury brand can hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations and markets.
News
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16 August 2019
Companies will need to think outside the brand box to win over the hearts and wallets of China’s young luxury shoppers, according to a new report by McKinsey.
