Article
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Chris Donnelly, WARC Exclusive, March, 2021
Luxury is in a state of flux: political, social, and economic forces are moving the dial, blurring the lines between high culture and subculture.
Article
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Lori Meakin, WARC Exclusive, March 2021
There are opportunities for luxury brands that recognise people want to create their own sense of identity and choose brands that help them express that.
Article
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Jenny Chan, WARC Exclusive, February 2021
It is essential to remember that Tmall is not just an e-commerce marketplace, but the biggest shopping ‘mall’ in the world and in that context, a luxury brand’s e-commerce content cannot be solely focused on selling and needs to significantly double down on storytelling and showcases.
Article
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Euromonitor Strategy Briefings, December 2020
Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.
Article
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Sen Lin, WARC Exclusive, Spotlight China, December 2020
Carat’s Sen Lin offer some cultural observations to unpack the complex case of the changing Chinese consumer.
News
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08 December 2020
The pandemic has fueled a surge in the proportion of luxury items being bought online rather than in physical retail stores, according to a report into the personal luxury goods sector released to coincide with the Altagamma Digital Awards.
Data
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Rob Clapp, WARC Data Points, September 2020
An overview of luxury goods consumers in Mainland China and Hong Kong and online and offline retail.
Opinion
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Ervin Ha, September 2020
YouGov's Ervin Ha looks at how luxury brands have fared in Hong Kong as the ongoing pandemic shifts consumer sentiment and purchase priorities.
Article
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WARC Best Practice, September 2020
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Research Paper
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Jenni Romaniuk and Ava Huang, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560
Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands.
Article
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WARC Best Practice, August 2020
Provides marketers with information and guidance about luxury brand advertising.
News
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20 August 2020
With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.
Opinion
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Isabelle Karina C. Romualdez, August 2020
It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.
Article
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Win Ee Chun and Dr Gemma Calvert, WARC Trends, July 2020
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
News
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30 June 2020
Spending in Asia-Pacific on luxury goods is set to contract by 3.
Data
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Rob Clapp, WARC Data Points (GlobalWebIndex), June 2020
An overview of consumers delaying luxury purchases in seven Asia Pacific markets during the novel coronavirus (COVID-19) outbreak.
Research Paper
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Lini Zhang, Brenda J Cude, and Haidong Zhao, Int. Journal of Market Research, Vol. 63, No. 3, 2020, pp. 369-385
This study examines the determinants of Chinese consumers’ purchase intentions for luxury goods by applying and extending the Theory of Planned Behavior.
Article
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Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
News
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18 May 2020
Swiss luxury group Richemont, owners of brands including Cartier, Piaget and IWC, has reported increased earnings, despite the effects of the COVID-19 pandemic during the final quarter of the reporting year and believes China’s “new retail” will be c
Article
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Near, Research on WARC, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
News
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28 April 2020
As China emerges from its COVID-19 crisis, there are optimistic signs for the luxury sector, but observers don’t expect it to return to business as usual and some are touting an enhanced role for artificial intelligence as the category shifts online.
News
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09 April 2020
China’s luxury sector has been especially savaged by the fallout from the COVID-19 crisis, and one customer may be hardest to win back, the most desirable of all, the High Net Worth Individual (HNWI).
Opinion
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Xiaofeng Wang, March 2020
As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.
News
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13 March 2020
Amid signs that the coronavirus outbreak is beginning to be curbed in China, at least outside of the epicentre of Hubei province, there are encouraging signs that the country’s luxury and fashion shopping sector is slowly recovering.
News
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11 March 2020
COVID-19 is already creating a realignment of consumers’ values and viewpoints in China, where medicines, face masks and alcohol hand cleansers are now the must-have items.
