Article
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WARC Best Practice, September 2020
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
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WARC Best Practice, August 2020
Provides marketers with information and guidance about luxury brand advertising.
Opinion
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Ervin Ha, September 2020
YouGov's Ervin Ha looks at how luxury brands have fared in Hong Kong as the ongoing pandemic shifts consumer sentiment and purchase priorities.
Article
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Jenni Romaniuk and Ava Huang, International Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560
Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands.
News
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21/08/2020
With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.
Opinion
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Isabelle Karina C. Romualdez, August 2020
It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.
Article
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Win Ee Chun and Dr Gemma Calvert, WARC Trends, July 2020
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
News
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01/07/2020
Spending in Asia-Pacific on luxury goods is set to contract by 3.4% this year – a fall, compared to last year, of $2.1 billion, as consumers rein in spending on expensive items and focus on smaller treats instead.
Article
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Lini Zhang, Brenda J Cude, and Haidong Zhao, International Journal of Market Research, Vol. 63, No. 3, 2020, pp. 369-385
This study examines the determinants of Chinese consumers’ purchase intentions for luxury goods by applying and extending the Theory of Planned Behavior.
Article
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Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
News
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19/05/2020
Swiss luxury group Richemont, owners of brands including Cartier, Piaget and IWC, has reported increased earnings, despite the effects of the COVID-19 pandemic during the final quarter of the reporting year and believes China’s “new retail” will be ...
Article
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Near, Research on WARC, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
News
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29/04/2020
As China emerges from its COVID-19 crisis, there are optimistic signs for the luxury sector, but observers don’t expect it to return to business as usual and some are touting an enhanced role for artificial intelligence as the category shifts ...
News
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10/04/2020
China’s luxury sector has been especially savaged by the fallout from the COVID-19 crisis, and one customer may be hardest to win back, the most desirable of all, the High Net Worth Individual (HNWI).
Article
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Low Lai Chow, Event Reports
From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
Opinion
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Xiaofeng Wang, March 2020
As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.
News
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13/03/2020
Amid signs that the coronavirus outbreak is beginning to be curbed in China, at least outside of the epicentre of Hubei province, there are encouraging signs that the country’s luxury and fashion shopping sector is slowly recovering.
News
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11/03/2020
COVID-19 is already creating a realignment of consumers’ values and viewpoints in China, where medicines, face masks and alcohol hand cleansers are now the must-have items.
News
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09/03/2020
As consumers reprioritise their requirements in the face of the coronavirus threat, so marketers need to reassess their communications strategies; a needs-based framework could help, says one academic.
Article
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Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.
News
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08/01/2020
Despite concerns about a slowdown in China’s economy, its ongoing trade war with the United States, and a full-blown recession globally, the appetite for premium luxury purchases among Chinese consumers remains robust.
News
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03/01/2020
Online channels may be essential to driving future growth in China’s luxury market, especially outside the major cities, but a physical presence in these is still seen as important for overseas brands.
Article
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Mark Bowling, Admap, December 2019
Singles Day is the world’s single-largest e-commerce shopping event.
Article
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Euromonitor Strategy Briefings, November 2019
Digital technology has led to major shifts in how global luxury consumers live, work, shop and play, while also giving businesses the tools they need to enhance their customer service.
News
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18/11/2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
