Home Topics Marketing management Setting budgets

Setting budgets

Latest
Most Read

Filter by

Marketing budgets (713)

Media & communications budgets (389)

Search in

Case Studies (0)

Articles (165)

Research Papers (48)

News (70)

Opinion (10)

Data (96)

Rankings (0)

Show only

Recommended

(49)

Videos

(7)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

389 results found

Reset Filters

Search in

Case Studies (0)

Articles (165)

Research Papers (48)

News (70)

Opinion (10)

Data (96)

Rankings (0)

Show only

Recommended

(49)

Videos

(7)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

389 results found

Sort By

The Marketer’s Toolkit: Future Thinking 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond.

Global Marketing Index: December 2021

Data • Zoe McCready, WARC Data, December 2021

This article summarises the results of the Global Marketing Index for December 2021, when marketing budgets reached the highest rate of growth since the inception of the Global Marketing Index.

Global Marketing Index: November 2021

Data • Zoe McCready, WARC Data, November 2021

This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.

Global Marketing Index: October 2021

Data • Zoe McCready, WARC Data, October 2021

This article summarises the results of the Global Marketing Index for October 2021, when Americas saw a decreased rate of growth across all key indices.

What we know about wearout and decay

Article • WARC Best Practice, October 2021

This article provides marketers with information and guidance about avoiding advertising wearout and decay.

Modern marketing in Indonesia: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Global Marketing Index: September 2021

Data • Zoe McCready, WARC Data, September 2021

This article summarises the results of the Global Marketing Index for September 2021, when APAC saw a renewed contraction across all key indices.

Modern marketing in India: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

The WARC Guide to conscious media investment

Article • WARC Best Practice, September 2021

A summary of new thinking and best practice on conscious media investment.

Global Marketing Index: August 2021

Data • Zoe McCready, WARC Data, August 2021

This article summarises the results of the Global Marketing Index for August 2021, when the rates of growth for marketing budgets and trading conditions began to stabilise globally.

Global Marketing Index: July 2021

Data • Zoe McCready, WARC Data, July 2021

This article summarises the results of the Global Marketing Index for July 2021, when long term growth across marketing budgets and trading conditions was evident across all regions.

Over 80% of ad execs want to take more control of their media spend

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of the advertiser strategies currently being pursued.

GroupM’s five pillars of responsible media investment

Article • Ben Bold, Event Reports, Lions Live, June 2021

Brands need to reflect their values when making decisions about their media spend, or else risk suffering from profound reputational consequences.

Global Marketing Index: June 2021

Data • Zoe McCready, WARC Data, June 2021

This article summarises the results of the Global Marketing Index for June 2021, when global marketing budgets and trading conditions continued to show highest rates of growth.

Australia Effie analysis demonstrates power of mental availability, excess share of voice, and adjusting for attention

Article • Sam Peña-Taylor, WARC Exclusive, July 2021

This article outlines research focused on the Advertising Council Australia’s Effectiveness Database which addressed vital marketing metrics like mental availability, excess share of voice and attention.

Are brands wasting money on sport sponsorships? A new look at brand personality, brand equity, and official sponsorship effects

Research Paper • Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, and Anne Rivers, Journal of Advertising Research, Vol. 61, No. 2, 2021, pp. 192-211

Marketers pour millions of dollars into sport sponsorship and need a better understanding of its effects.

Global Marketing Index: May 2021

Data • Zoe McCready, WARC Data, May 2021

This article summarises the results of the Global Marketing Index for May 2021, when global marketing budgets maintained highest ever rates of growth.

What we know about advertising in a recession

Article • WARC Best Practice, May 2021

Explores advertising in a recession through the evidence available in the WARC archives and beyond. Typically, recessions cause businesses to rein in advertising spend in the short term, a mistake, that can cause long-term damage to a brand.

Global Marketing Index: April 2021

Data • Zoe McCready, WARC Data, April 2021

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

What we know about low-budget marketing

Article • WARC Best Practice, April 2021

Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.

What's working in channel integration

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in channel integration.

Global Marketing Index: March 2021

Data • Zoe McCready, WARC Data, March 2021

This article summarises the results of the Global Marketing Index for March 2021, when all regions came back in growth for staffing levels.

Global Marketing Index: February 2021

Data • Zoe McCready, WARC Data, February 2021

This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.

How 2020 altered the TV landscape

Opinion • Virginie Lannevere, February 2021

Will 2020 – with its ups and downs, its re-shuffling of possibilities and consumer behaviour under the constraints of lockdowns, semi-lockdowns and other curfews – have permanently changed media investment in TV? Or its effectiveness? Virginie Lannevere of Analytic Partners doubts it.

Trends of the month: TikTok, effective budgets and new Muslim consumers

Opinion • Rob Clapp, February 2021

This month: How TikTok is setting up for shopping success in 2021, what the long-term trends in budget effectiveness are, and how brands are failing to engage new Muslim consumers.

Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The WARC Guide to Structuring for effectiveness

Article • WARC Best Practice, April 2020

A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide.
What we know about wearout and decay

Article • WARC Best Practice, October 2021

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
From upper-funnel campaigns to competitor ads and the ‘halo effect’: Analytic Partners outlines ten insights to boost marketing effectiveness

Article • Stephen Whiteside, Event Reports, ARF DATAxSCIENCE, June 2021

Analytic Partners, a data analytics consultancy and tech firm, has drawn on a vast dataset, covering around 45 nations, to identify several drivers of marketing effectiveness.