Seasonal & occasion marketing
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Data • Rob Clapp, WARC Data Points, January 2021
News • 05 January 2021
Research Paper • Minh Nguyen, ESOMAR Conference papers, Insights Festival, 2020
News • 09 December 2020
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Opinion • Jenny Chan 陈詠欣, December 2020
Case Study • Katy Harkness, Francesca Blair, Tom Mardon, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Roxanne Vure, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
News • 04 December 2020
Case Study • Tahaab Rais, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kiron Kesav, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Thuy Tran, Sudarshan Saha, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Maan Bernardino, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Li Ping Ko, Pamela Chia, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Article • WARC Exclusive, December 2020
Data • Rob Clapp, WARC Data Points, November 2020
Case Study • Vanessa Tan, Mark Haycock, Adrian Adshade, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
Case Study • Kurush Dastur, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Opinion • Bryan Scott, November 2020
Case Study • Mario Morby, WARC Media Awards, Bronze, Effective Channel Integration, 2020
News • 17 November 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020
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Article • WARC Exclusive, December 2020
Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data. -
Article • Admap Magazine, February 2020
A summary of new thinking and best practice on creating a sports sponsorship framework from Admap. -
Article • WARC Best Practice, January 2020
This article provides advice about how marketers can improve brand perceptions and preference, and drive sales during popular events or cultural festivities such as Christmas or the Super Bowl. -
Research Paper • Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, and Danielle M. Walls, Journal of Advertising Research, Vol. 59, No. 1, 2019, pp. 27-39
This research examines the influence of repeated exposure to advertisements on purchase intentions. Contrary to prior findings that wear-out happens after exposure to an advertisement 10 or more times, consumers who saw an advertisement 10 or more times had greater purchase intentions than consumers with less exposure. -
Article • Stephen Whiteside and Catharine P. Taylor, Event Reports, FeelMore50, February 2020
System1, the research firm, produced a ranking of the top TV ads from 2019 based on an assessment of their emotional impact on consumers. -
Article • Geoffrey Precourt, WARC Exclusive, April 2020
The Hershey Co., the candy manufacturer, is responding to the COVID-19 crisis by mapping out its occasion-focused strategy based on various scenarios.