Aldila Septiadi, WARC Exclusive, November 2021
ADA’s Aldila Septiadi explains how combining search engine optimisation (SEO) and search engine marketing (SEM) can drive superior conversion and high-quality traffic to deliver tangible results for brands.
Marketing Society, The Marketing Society Awards, Winner, 2021
Mermaids, a charity supporting transgender youth, assisted parents to support their transgender children in the UK by intercepting Google's algorithm to provide them with supportive resources rather than misleading results.
Umeng+ (pronounced “you mong” in English) is a widely used analytics platform for mobile applications in China. Founded in 2010, the Alibaba-owned but independently-managed company serves developers who require statistical tools to help them analyse mobile data, understand their users’ in-app behaviour, and cross-promote apps via their app networks. As of 2020, Umeng+ services two million mobile apps, of which Chinese ones form about 65%.