During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.
Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, November 2021
Amid the pandemic and its impact on Thailand’s automotive industry, i-dac Bangkok’s Suchada Supakan explores the e-commerce opportunities for auto brands and charts the future of marketing for automotive commerce in the kingdom.
Himanshu Sinha, VP/Digital Growth and E-commerce at sustainable shoe and apparel brand Allbirds, spoke to WARC’s Stephen Whiteside for Marketer’s Toolkit 2022 about sustainability as part of the brand’s DNA, differentiation in e-commerce, and experimentation in media. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Deepa Krishnan, Director – Marketing, category, loyalty and digital at Tata Starbucks, speaks to WARC’s Biprorshee Das for the Marketer’s Toolkit 2022 about how the coffee chain connected with its customers in the digital space during the pandemic. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
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