Article
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WARC Exclusive, January 2021
Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.
Opinion
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Kenneth Pao, January 2021
Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.
Article
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Euromonitor Strategy Briefings, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Opinion
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Nicola Niesl, December 2020
In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of consumers buying online and picking up in-store (BOPIS) during the coronavirus (COVID-19) outbreak.
Article
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WARC Best Practice, December 2020
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Data
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James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include:
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of the average sales impact of different media by channel.
Article
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Elena Yepes, Juan Isaza and Jorge Becerra, WARC Exclusive, November 2020
Using the Foresight Planning methodology, this paper looks at four scenarios for brands to succeed going forward, based on how consumer behavior has changed for the long term because of the pandemic.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.
Article
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Biprorshee Das, Event Reports, WPP Commerce: Lessons to succeed in APAC, August 2020
Experts from WPP detail how to achieve e-commerce success in the APAC region in a WPP webinar.
News
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11 November 2020
Offline advertising channels drive online sales, and vice versa, and a new study reports that businesses embracing an omnichannel marketing strategy can increase ROI by 32% in comparison to those that do not.
Data
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Rob Clapp, WARC Data Points (GlobalWebIndex), November 2020
An overview of Black Friday shoppers in the UK and US.
News
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03 November 2020
A second national lockdown means a collapse in footfall on English high streets at what should be the busiest time of the year – and accelerates the need for those retailers who survive to the new year to rethink and diversify their offering.
Article
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Marcos Angelides, WARC Exclusive, October, 2020
By rethinking the role of physical retail in the wider omnichannel shopping experience, retailers can redefine what success looks like.
Opinion
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Jenny Chan 陈詠欣, November 2020
As an Associate Professor of Marketing at the Graduate School of Business at Stanford University, Szu-chi Huang's research expertise is customer motivation and self-regulation in social settings. She was named as one of the Best 40 Under 40 Professors in 2017, and received the Society for Consumer Psychology's Early Career Award in 2020. Prof Huang (pictured below) speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about how the generation that grows up during today's pandemic times will have very different expectations, goals and pursuits from the generations before them.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of purchase channels among constrained and insulated consumers.
News
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07 October 2020
The trend towards health and fitness and the robustness of at least some parts of physical retail is confirmed in new figures from the UK arm of French sports and leisure retailer Decathlon.
News
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30 September 2020
Kroger, the retailer, is putting availability, accessibility and relevance at the heart of its efforts to be convenient for shoppers, who are becoming more “mission-based” in their habits.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Nike, the sporting-goods manufacturer, is developing a holistic digital strategy that combines a membership program for consumers with various other strategic priorities.
Article
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Geoffrey Precourt, Event Reports, ANA Innovative Commerce Conference, August 2020
Kroger, the retailer, has drawn on various sources of customer insight as it responds to changing demands during the COVID-19 pandemic.
News
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21 September 2020
Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.
News
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21 September 2020
Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.
Article
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Kate Richling , WARC Exclusive, September 2020
Examines how buy online, pick up in store behavior will change the nature of retail.
Research Paper
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Stacy H. Lee and Sojin Jung, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 615-632
Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels.
