Lakeland, a chain of kitchenware stores, increased incremental revenue for year two of its myLakeland Club scheme by developing new behaviour-driven segments that featured different variations of content and offers.
IKEA, a furniture brand, launched a campaign in Singapore to drive brand love, drive sales and create social buzz and PR coverage around the EFTERTRADA collection, increase foot traffic to IKEA stores, and improve average basket size and value for EFTERTRADA.
IKEA, a furniture brand, launched a campaign in the UK, USA and Netherlands to increase share of sales from core sustainable products, and increase the perception that IKEA makes a positive impact on the environment.
Bencross is the home-furnishings disruptor that grew this hitherto undeveloped market in China and Bencross CEO Sheldon Li shares how the brand and the Chinese consumer have evolved since the company was established six years ago.
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: