With established brands and businesses facing challenges from digitally enabled disruptors, it’s become ever-more important for them to innovate at speed, ideally while maintaining quality and lowering costs; Henkel, the German consumer goods ...
Barry Jennings, ESOMAR, Fusion, 2019
Microsoft, the technology company, created new insights off of 'data exhaust' and used new tools and technologies to turn that data into useful information, leveraging traditional qualitative and quantitative tools to enhance new data and give it richer meaning and context.
Indian businesses are more often seen tapping the popularity of cricketers than taking marketing lessons from them, but a top Aditya Birla executive believes they can learn from how top players approach the game.
Tony Li and Aruni Ghosh, ESOMAR, Asia Pacific, 2019
Phillip Morris International, a cigarette and tobacco manufacturing company, shares its journey towards making the continuous integration (CI) function a source of competitive advantage, the steps it undertook, and its impact.
MRS Awards, Finalist, MRS Award for Healthcare Research, 2018
Sanofi Pasteur, the vaccines division of the global pharmaceutical company Sanofi, wanted to find a customer-focused positioning that would work across many markets and customer types, helping it to better connect with customers.
Radhecka Roy and Sunita Venkataraman, ESOMAR, Fusion, 2018
Intel, a technology company, and Ipsos, a global market research firm, set up a pilot in the US to build an ongoing framework for instant insights that can aid different stakeholders in exploring rapid activation with micro-targets.
Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018
Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.