Research management
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Research Paper • Emma Heywood, Beatrice Ivey and Sacha Meuter, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 43-57
Research Paper • David Schmidtke, Sharyn Rundle-Thiele, Krzysztof Kubacki and Georgette Leah Burns, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 86-105
Research Paper • Ishaana Sood, Shalinder Sabherwal, Shantanu DasGupta, Naval Chauhan, Anand Chinnakaran, Sathish Nagappan, Suresh Chandra, Madhur Mishra, Mukesh Kumar, Umang Mathur, Ashish Saksena and Arun K. Arora, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 106-120
Research Paper • Michelle Gansle, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Nicholas Lee Jianhao, Alex Wilman, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Inclusive Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Cultural Insights, 2020
Research Paper • Bill Harvey, Bill McKenna, Kasper Skou and Charles Cantu, ARF Experiential Learning, November 2020
Research Paper • Sandeep Dutta, Anjani Athukorala, Fiona Juriansz Munasinghe and Ramani Samarasundera, ESOMAR Conference papers, APAC, 2020
Article • Biprorshee Das, Event Reports, Zee MELT conference, September 2020
Research Paper • Pedro Fernández and Laura Catalina Gómez, ESOMAR Conference papers, Latin America, 2020
Research Paper • Cristina Leo and Francisco Calixto, ESOMAR Conference papers, Latin America, 2020
Research Paper • João Pedro Calixto and Marcelo Chanis, ESOMAR Conference papers, Latin America, 2020
Article • Sam Knowles, WARC Best Practice, October 2020
Opinion • Stuart Sullivan-Martin, Camilla Bruggen and Elif Pulcu, September 2020
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
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Article • Strategy Toolkit, Strategy Toolkit
This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy. -
Article • Sam Knowles, WARC Best Practice, October 2020
Provides a novel framework and a structure for generating insight. -
Article • Emily Goldhill, WARC Best Practice, June 2018
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy. -
Article • Brian Carruthers, Event Reports, DMEXCO @home, September 2020
This article explores some of the steps and techniques that McDonald's and its partners are pursuing in order to understand all groups of consumers. -
Research Paper • John Parker, Scott Koslow, Lawrence Ang, and Alexander Tevi, Journal of Advertising Research, Vol. 61, No. 1, 2021
Account planners identify and articulate a key strategic resource, consumer insight, from which creative ideation is said to leap.