Home Topics Media channels & touchpoints Radio & audio

Radio & audio

Latest
Most Read

Filter by

Radio & audio effectiveness (423)

Radio & audio planning & buying (335)

Podcasts, streaming & on demand (287)

Radio & audio audiences (231)

Search in

Case studies (2)

Articles (49)

Research papers (32)

News (19)

Opinion (7)

Data (226)

Rankings (0)

Show only

Recommended

(10)

Videos

(1)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

335 results found

Reset Filters

Search in

Case studies (2)

Articles (49)

Research papers (32)

News (19)

Opinion (7)

Data (226)

Rankings (0)

Show only

Recommended

(10)

Videos

(1)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

335 results found

Sort by

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.

A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment

Research Paper • Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 407-416

Radio remains popular, delivering an audience reach of over 90 percent, but radio ratings may overestimate real advertising exposure.

TV budgets register first growth of 2020

Data • Zoe McCready, WARC Data Points, November 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Brands can tackle ‘sonic racism’

News • 19 October 2020

The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.

Black Voices Matter: How brands can cross the Sonic Color Line

Article • Steve Keller, WARC Exclusive, October 2020

Examines how the sonic color line is pervasive in marketing, and the ripple effects sonic stereotypes perpetuate.

Digital budgets back to pre-pandemic growth

Data • Zoe McCready, WARC Data Points, October 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Maximising radio ROI in 2021

Opinion • Alex Tait, October 2020

Brands could increase ROI by taking a different approach to campaign flight schedules, according to new research by Entropy.

ECI Media Management Inflation Report Update October 2020

Data • ECI, WARC Data, October 2020

An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.

How to engage the newly returning-to-work consumer

Opinion • Kamilah Kamara, October 2020

Consumers returning to their places of work after lockdown are displaying new media consumption habits and purchase behaviours.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

Taco Bell and General Motors use connected cars to understand the impact of radio ads for consumers on the move

Article • Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, September 2020

Taco Bell, the quick-service restaurant chain, partnered with General Motors, the automaker, to better understand the impact of radio advertising on people travelling in cars.

Study establishes ROI of podcast ads

News • 14 September 2020

Podcast campaigns deliver an average return on adspend of $2.

Insights from over 530 campaigns determine impact of podcast advertising

Article • Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020

Podsights, a New York-based attribution company, undertook a study of 532 podcast campaigns to gain an insight into the results of these advertising efforts.

Programmatic audio playbook India

Article • Research on WARC, September 2020

At present, India is at the start of the digital audio and programmatic advertising journey, but significant education is still needed about the value of incorporating digital audio into media planning budgets.

Do your ads talk too fast to your audio audience? How speech rates of audio commercials influence cognitive and physiological outcomes

Research Paper • Emma Rodero, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 337-349

Speech rate plays a critical role in understanding speech and therefore in advertising messages. Announcers tend to speak fast in radio and television commercials.

Advertisers are not yet tuning in to programmatic audio in India

News • 08 September 2020

Consumers in India spend an average of 19.

How brands can leverage the power of audio and adjust to the new normal

Opinion • Mark Hatwell, August 2020

Mark Hatwell looks at the way supermarket and financial services brands have made effective use of audio during the pandemic.

Marketing budgets continued to be cut in July

Data • Zoe McCready, WARC Data Points, August 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

What's working in audio

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in audio.

Targeting podcast listeners: true value lies below the surface

Opinion • James Foti, July 2020

The podcast format continues to grow rapidly and to attract listeners and advertisers. James Foti has some useful advice for the latter.

A beginner’s guide to messaging, media and measurement in podcast advertising

Article • Giles Martin, WARC Exclusive, July 2020

Covers the basics of advertising in podcasts, looking at considerations for messaging, media and measurement.

Joining the dots at Times Radio

News • 30 June 2020

Times Radio is an ongoing brand campaign, according to Times Newspapers’ general manager, and one which ties in with the title’s pricing strategy.

Brand safety: A playbook for marketers

Article • GroupM, Research on WARC, June 2020

Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks to specific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.

Digital budgets fell into decline for the first time in April

Data • Rob Clapp, WARC Data Points, May 2020

An overview of the growth and decline of marketing budgets by medium in 2020 in the face of the novel coronavirus (COVID-19) outbreak.

Advertiser exodus to bring sharp media deflation in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of global media inflation in 2020 as a result of the novel coronavirus (COVID-19) outbreak.

The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2020

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
What we know about radio and audio effectiveness

Article • WARC Best Practice, October 2020

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.
What's working in audio

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in audio.