Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Audio ads would benefit from slowing down the delivery of speech instead of attempting to fit in as much information as possible at a rapid rate, according to a paper in the Journal of Advertising Research (JAR).
Tammy Greenberg, ANA Magazine, Forward, December 2019
Understanding local cultural nuances, tapping into current events, and helping to shape local trends makes a difference in establishing long-term relationships with consumers, and no medium is better for this than radio.
Tammy Greenberg, ANA Magazine, Forward, September 2019
In today's increasingly fragmented media world, appealing to a person's ears is more important than ever and radio, with its massive scale and significant time broadcasting to most every target demographic, wins share of ear.
Pierre Bouvard, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Cumulus Media, a radio broadcasting stations company, completed a creative study conducted in partnership with audio testing experts VERITONIC, to examine ads from the most prestigious advertising and creative award shows.
While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
Justin Merickel, ANA Magazine, Forward, June 2019
Explains why marketers need to take a much closer look at the growing popularity of digital audio such as streaming music and on-demand podcasts and the opportunity they offer for their brand's cross-channel advertising strategy.
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.