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Data • Cinzia Petio, WARC Data Points, April 2021
Article • WARC Best Practice, April 2021
Data • Rob Clapp, WARC Data Points, April 2021
Article • Shauna Moran, WARC Exclusive, April, 2021
Article • Alex Brownsell, WARC Trends, March 2021
Data • Cinzia Petio, WARC Data Points, March 2021
Opinion • Cathy Taylor, March 2021
Article • WARC Best Practice, March 2021
Article • Arianna Konstantin, Allie Wassum and Azul de Mendieta , WARC Exclusive, March, 2021
Data • Rob Clapp, WARC Data Points, March 2021
Opinion • Margaret Kendrick, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • Mike Addonizio, WARC Exclusive, February, 2021
News • 03 February 2021
Article • WARC Exclusive, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
News • 14 January 2021
Opinion • Alex Brownsell, January 2021
Article • Ramona Daniel, Research on WARC, November, 2020
News • 24 November 2020
Article • Nick Callaghan, WARC Exclusive, November 2020
News • 17 November 2020
Article • Michael J. McDermott, ANA, ANA Magazine, November 2020
News • 13 November 2020
News • 12 November 2020
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Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Article • MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels. -
Article • WARC Best Practice, October 2020
Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI. -
Article • WARC Best Practice, March 2021
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in audio. -
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.