Article
•
WARC Best Practice, March 2020
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
•
WARC Best Practice, March 2020
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
•
WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in radio and audio.
Article
•
Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
•
WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in audio.
News
•
24 July 2020
Serial Productions, the podcast production company, has been acquired by the New York Times, adding high-end capability to the newspaper’s arsenal, while expanding the number of stories Serial can make at a time.
Article
•
OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
News
•
09 July 2020
In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck a deal with Spotify that will see it spending $20m on advertising in podcasts during the second half of this year.
Article
•
Giles Martin, WARC Exclusive, July 2020
Covers the basics of advertising in podcasts, looking at considerations for messaging, media and measurement.
Article
•
Alex Brownsell, Event Reports, Lions Live, June 2020
Vox Media, the US digital media publisher, changed approach to deliver branded content projects during the Coronavirus pandemic.
News
•
19 June 2020
Spotify, the music and audio streaming service, has taken two further significant steps to challenge Apple’s dominance of the podcast market by signing exclusive deals with DC Entertainment and celebrity Kim Kardashian West.
News
•
18 June 2020
Oxford University’s Reuters Institute for the Study of Journalism has surveyed more than 80,000 people in 40 markets to understand key trends affecting the news business for its latest report – here’s what you need to know.
Article
•
Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Article
•
GroupM, Research on WARC, June 2020
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Opinion
•
Cari Kesten, June 2020
The hunt for attention It seems our days are getting longer and our attention spans are getting shorter.
News
•
02 June 2020
The number of podcasts produced has rocketed 129,000% in the last ten years, while episode lengths are shortening, according to a new report from podcast app Stitcher.
Article
•
John Wilpers, WARC Exclusive, May 2020
Reviews research on growth of podcast media – both in the US and globally – and outlines the primary advertising opportunities for brands.
News
•
01 May 2020
It’s likely that while you read this, Spotify is streaming a song or a podcast; as this sentence is written, the Sweden-headquartered service is playing music to soothe and focus – as a result, lockdown has delivered a strong end to Spotify’s first ...
News
•
28 April 2020
It’s not only screen time that has risen during lockdown – people are listening to more radio and to more podcasts, and more people are showing interest in making podcasts.
Article
•
Brian Carruthers, WARC COVID-19 Series, Mediatel Future of Audio virtual conference, April 2020
The audio medium is rising to the challenge of new ways of working during lockdown and adapting to changing listening habits.
Research Paper
•
GWI, WARC COVID-19 Series, April 2020
Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.
News
•
21 February 2020
Spotify, the Swedish music and audio streaming service, has identified podcasts as key to its growth – and the strategy appears to be working, with new research showing that Spotify is now on a par with Apple for podcast shares in Germany.
News
•
14 February 2020
Spotify, the Swedish music and audio streaming giant, has extended its reach further into the growing podcast market with its formal acquisition of the Ringer, a US sports and pop culture platform.
Article
•
WARC Exclusive, February 2020
Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at the Australian Radio Network (ARN).
News
•
29 January 2020
More than a third of UK consumers have used, or are interested in using, voice commands, and a roughly similar proportion regularly listen to podcasts, according to new figures from the Data & Marketing Association (DMA) – and over a quarter of ...
