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Apple Podcasts overtakes Spotify in downloads

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Apple Podcasts and Spotify's share of podcast downloads.

The Guardian: Podcasting – full stream ahead

Case Study • MRS Awards Papers, Finalist, Media Research, 2021

The Guardian, a newspaper, launched a campaign in the UK to understand the key factors to inform podcast strategies across product, content and audience development, while retaining the existing listener base, and evolve the podcast offering.

77% of marketers to spend more on online video in 2022

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of marketers' planned media investment in 2022.

Global Ad Trends: 2022 – Where is the money going?

Data • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Global, Audio advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of audio advertising spend globally.

Global, Audio advertising spend (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of audio advertising spend globally.

Half of US podcast listeners are light listeners

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of podcast audiences in the United States.

Digital audio, the popular post-pandemic media plan staple

Opinion • Katie Bowden, November 2021

New research from Global’s ad exchange DAX and MTM investigated advertiser perceptions of digital audio media.

TV and social advertising over indexes when compared to consumption

Data • James McDonald, WARC Data Points (Curated), November 2021

An overview of the global investment gap between advertising spend and media consumption.

Spotify to have more than 400m users by end of 2021

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of Spotify's monthly active users.

Global Ad Trends: The Investment Gap

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data, October 2021

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include:

Spotify, Active users, Q4 2016–

Data • WARC Data Points (Dynamic), October 2021

An overview of Spotify's monthly active users by user type and region.

Spotify, Revenue, Q1 2017–

Data • WARC Data Points (Dynamic), October 2021

An overview of Spotify's revenue by user type and country.

Sport and news podcasts attract the most advertising spend

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of podcast advertising revenue by content genre.

Commerce and video streaming are most important trends for APAC marketers

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the most significant consumer behaviours affecting the marketing industry in Asia Pacific.

Marketers think TikTok advertising is innovative, but less trustworthy

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketers' perceptions of trust and innovation of advertising on digital media platforms.

The investment gap: Understanding the value of audio

Article • WARC Exclusive, September 2021

This study, with iHeartMedia, looks at the changing role of audio and investigates whether there’s a disjoint between consumer consumption and media allocation of audio as a channel.

Podcast CPM for 60-second spot reaches $23.55

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of podcast advertising costs for a 60-second spot.

Plugging into the digital audio opportunity? Here are five things to know

Opinion • Elizabeth Lane, September 2021

Advertisers should tap into personalisation, context and powerful storytelling to succeed in digital audio media, writes IAB UK’s Elizabeth Lane.

Online video and influencer budgets to see biggest increase in 2022

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the change in media budgets by senior marketers in 2022.

US podcast adspend up 24% as more advertisers join

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of podcast advertising spend in the United States in 2020 and 2021.

What's working in audio 2021

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in audio.

The streaming opportunity for Financial Services and Insurance brands

Opinion • Liz Song, July 2021

Or, how to support Gen Zs and millennials throughout their financial journey. Spotify’s Liz Song explains how m usic streaming and financial services advertising can work together .

United States, Online audio advertising expenditure

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of total online audio advertising spend in the United States since 2012.

A third of internet users listen to podcasts each month

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of podcast audiences across 20 markets.

The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Ad Trends: 2022 – Where is the money going?

Article • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
What we know about radio and audio effectiveness

Article • WARC Best Practice, November 2021

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.