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Speaking the local language: How Spotify tackled the India market

Article • Biprorshee Das, WARC Exclusive, June 2021

Since entering a crowded Indian market two years ago, Spotify’s India head of marketing Neha Ahuja shares how the audio streaming service is winning by leveraging local insights and speaking to consumers in a personal tone.

Trends of the month: Podcasts, luxury and subscription models

Opinion • Rob Clapp, May 2021

This month: podcasts’ growing popularity for audiences and advertisers, luxury’s new opportunities and the expansion of subscription models.

Mexico, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Mexico between 2013 and 2020.

Brazil, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Brazil between 2013 and 2020.

North America, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in North America between 2013 and 2020.

Austria, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Austria between 2017 and 2020.

Saudi Arabia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Saudi Arabia between 2013 and 2020.

Italy, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Italy between 2013 and 2020.

Latin America, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Latin America between 2013 and 2020.

Switzerland, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Switzerland between 2017 and 2020.

United Arab Emirates, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in the United Arab Emirates (UAE) between 2013 and 2020.

South Africa, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in South Africa between 2013 and 2020.

India, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in India between 2013 and 2020.

Malaysia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Malaysia between 2013 and 2020.

Taiwan, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Taiwan between 2013 and 2020.

Germany, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Germany between 2013 and 2020.

France, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in France between 2013 and 2020.

Romania, Media consumption overview, 2018-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Romania between 2018 and 2020.

Egypt, Media consumption overview, 2016-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Egypt between 2016 and 2020.

Hong Kong, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Hong Kong between 2013 and 2020.

Canada, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Canada between 2013 and 2020.

Poland, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Poland between 2013 and 2020.

South Korea, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in South Korea between 2013 and 2020.

Portugal, Media consumption overview, 2015-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Portugal between 2015 and 2020.

Sweden, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Sweden between 2013 and 2020.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about radio and audio effectiveness

Article • WARC Best Practice, October 2020

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
What's working in audio

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in audio.