Quantitative research
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Research Paper • Ennio Armato, ESOMAR Conference papers, Insights Festival, 2020
Case Study • Emily Gan, WARC Media Awards, Grand Prix and Data-Driven Insight Award, Best Use of Data, 2020
Case Study • James Barnett, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Research Paper • Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Fran Griffin, Sabina Usher, Jane Dorsett, WARC Media Awards, Silver and Cross-Channel Measurement Award, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Grand Ogilvy, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • SABRE Awards, APAC, Regional, Gold, 2020
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Article • WARC Best Practice, May 2020
Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. -
Article • Eric Dherte, WARC Exclusive, October 2020
This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint. -
Research Paper • Stephen W. Wang and Angeline Close Scheinbaum, Journal of Advertising Research, Vol. 58, No. 1, 2018, pp. 16-32
Building on source-credibility theory, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement. -
Research Paper • Harlan E. Spotts, Marc G. Weinberger, and Michelle F. Weinberger, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 104-116
This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions differentially influence changes in sales revenue. -
Article • WARC Best Practice, September 2020
This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data. -
Research Paper • MRS Awards, Finalist, MRS Award for International Research, 2019
Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.