Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald's ad, turning them into Burger King ads that offered a coupon for a free whopper.
WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021
Unilever, a consumer goods company, launched the 'Beauty That Cares' campaign in the Philippines to help small businesses cope with the impact of the Covid-19 pandemic and to attract Gen Z and millennial consumers.
Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.
Consumer priorities in the grocery category are changing to reflect new realities as the financial implications of pandemic and recession begin to hit; understanding “macro shopper mindsets” can help marketers plan for an uncertain future.
The emphasis of FMCG spending in India is changing, while the willingness of Indian consumers to spend on luxury and entertainment will be limited by financial and safety factors, according to the fifth edition of Nielsen’s COVID-19 Evolving Consumer
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place and what they mean f