Promotions
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Case Study • DMA (UK), Gold, 2020
Case Study • SABRE Awards, APAC, Employee Communications, Gold, 2020
Opinion • Jenny Stanley, October 2020
Case Study • Nicholas Short, Cassie Li, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Prize for Asian Strategy, Entrant, 2020
News • 13 August 2020
Research Paper • Samuel Stäbler, Journal of Advertising Research, Digital First, July 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • Amy Cotteleer, WARC Awards, Entrant, Effective Social Strategy, 2020
Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • Polly Goodman, Craig Adams, WARC Awards, Entrant, Effective Innovation, 2020
Case Study • Guilherme Aquilante, Verusca Casciano, Gabriela Amato, Carolina Buzetto, WARC Awards, Entrant, Effective Social Strategy, 2020
News • 08 April 2020
Case Study • Jen Musgreave, WARC Awards, Shortlisted, Effective Innovation, 2020
News • 17 March 2020
Case Study • ANA, Bronze, ANA International ECHO Awards, 2020
News • 17 February 2020
Case Study • IMC Awards (European), Bronze, Integrated Communication, 2019
Case Study • MMA Smarties, Silver, North America, 2019
News • 15 October 2019
Article • Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Case Study • Emvies, Silver, 2019
Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Prize for Asian Strategy, Shortlisted, 2019
Case Study • MIXX Awards, Bronze, Social Media, 2019
Case Study • Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
-
Article • Joan Driggs, WARC Exclusive, May 2020, pp. 0-0
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits. -
Article • Geoffrey Precourt, WARC Exclusive, April 2020
The Hershey Co., the candy manufacturer, is responding to the COVID-19 crisis by mapping out its occasion-focused strategy based on various scenarios. -
Article • Admap Magazine, July 2019
A summary of new thinking and best practice on premiumisation from Admap. -
Article • Callum Saunders, WARC Exclusive, September 2020
Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021. -
Article • John Dawes, Magda Nenycz-Thiel, Charles Graham and Bruce McColl, Admap Magazine, July 2019
Explores the myths of premiumisation, adding evidence to the topic by identifying the appropriate growth strategy, as well as how to manage pricing and price promotions for the premium offer. -
Article • Geoffrey Precourt, Event Reports, Lions Live, June 2020
Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.