Home Topics Media channels & touchpoints Promotions

Promotions

Latest
Most Read

Filter by

Sales promotion (315)

Competitions, contests, giveaways (125)

Search in

Case Studies (97)

Articles (15)

Research Papers (5)

News (7)

Opinion (1)

Data (0)

Rankings (0)

Show only

Recommended

(1)

Videos

(43)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

125 results found

Reset Filters

Search in

Case Studies (97)

Articles (15)

Research Papers (5)

News (7)

Opinion (1)

Data (0)

Rankings (0)

Show only

Recommended

(1)

Videos

(43)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

125 results found

Sort By

Babe Wine & Bumble: Quarantine breakup movers

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

BABE wine, a wine in a can brand, launched its campaign on social media in the US, with the objective to act on insights from life in quarantine to increase brand affinity and awareness.

Gear up for the cookieless future

Article • Jen Gulling, WARC Exclusive, July 2021

Advice for brands as they evaluate first-, second- and third-party data sources.

The role of first-party customer data in helping brands to thrive in the post-cookie era

Article • Chanelle Harrigan and Nick Wright, WARC Exclusive, July 2021

Guidance for how brands can collect and manage customer data.

Dixie: A lot on your plate

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Dixie, an American consumer goods company, achieved unprecedented engagement with the public by forming a campaign that addressed the needs of US consumers during the pandemic.

Gatorade: Dream Shot

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Sports beverage, Gatorade, connected with the basketball community in China by helping save neglected practice facilities with its Dreamshot campaign.

Why cheap, low-quality giveaways are bad for brands: Quality of freebies drives consumer attitudes, but personalization can help

Research Paper • Samuel Stäbler, Journal of Advertising Research, Vol. 61, No. 2, 2021, pp. 164-177

Companies employ giveaways primarily to create awareness and strengthen their brands. Little academic research has examined the effectiveness of giveaways, however.

Ka: Car Hunt

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Kapodo (Ka), a laundry capsule company, increased sales in Singapore by launching a social media competition to win a car.

Rexona: The Rexona “Chamba” dance challenge

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Rexona, a deodorant and antiperspirant brand, increased brand growth in the Philippines by launching the Rexona Chamba dance challenge with influencers to encourage young people to use deodorant every day.

Klarna: Heartbeats 4 Sneakers

Case Study • DMA (UK), Gold, 2020

Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.

Gatorade: A Dream Shot

Case Study • Cassie Li, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base.

Gilead Sciences: Gilead Step Up Challenge

Case Study • SABRE Awards, APAC, Employee Communications, Gold, 2020

Gilead Sciences, a biopharmaceutical company, launched its internal employee engagement and communications campaign Gilead Step Up Challenge in East Asia.

What is connected packaging?

Opinion • Jenny Stanley, October 2020

Have you ever noticed a QR code on the milk carton, wine bottle or yoghurt pot? If you scan it with your smart phone camera – it will take you to a connected experience where you will find product information, discount codes, competitions and interactive games or virtual reality experiences.

100Plus: Activate Your Potential – AME 2019

Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Awards for Asian Strategy, Entrant, 2020

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

Coolwinks.com: Performance campaign in a traditional branding platform

Case Study • Kumar Manish, Arabinda Ghosh, WARC Awards for Asian Strategy, Entrant, 2020

Indian eyewear e-commerce brand CoolWinks ran a print brand building campaign, targeting millennials, to grow web traffic, increase consideration and drive purchase.

Gatorade: A Dream Shot

Case Study • Nicholas Short, Cassie Li, WARC Awards for Asian Strategy, Entrant, 2020

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base.

How low-quality giveaways can hurt brands

News • 13 August 2020

Low-quality giveaways can “backfire strongly” on brands and have a negative impact that is more memorable to consumers than receiving high-quality items, a study in the Journal of Advertising Research (JAR) has found.

NIVEA: The All-Russian Initiative 'Vote For Your Skating Rink!'

Case Study • SABRE Awards, Gold, EMEA, 2020

NIVEA, a personal care brand, increased its association with care in Russia by launching a nationwide program that revived abandoned neighbourhood skating rinks.

e.l.f. Cosmetics: Beautyscape Bahamas

Case Study • Amy Cotteleer, WARC Awards, Entrant, Effective Social Strategy, 2020

US make-up brand e.l.f Cosmetics launched an inspirational social contest to inject new life into its Beautyscape programme and increase engagement among its target audience.

AXE: Lollapalooza 2019

Case Study • Guilherme Aquilante, Verusca Casciano, Gabriela Amato, Carolina Buzetto, WARC Awards, Entrant, Effective Social Strategy, 2020

Antiperspirant body spray brand AXE looked to Lollapalooza for the launch of a social-powered campaign that would boost engagement with its target audience in Brazil.

Fruit Shoot: Fruit Shoot for the Moon

Case Study • Polly Goodman, Craig Adams, WARC Awards, Entrant, Effective Innovation, 2020

Children's drink brand Fruit Shoot implemented an integrated and innovative communications strategy in the UK to increase sales and move the brand from terminal decline into growth.

100Plus: Aktifkan Potensimu (Activate Your Potential) – AME 2019

Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Awards, Entrant, Effective Content Strategy, 2020

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

Embattled Luckin Coffee heads to top of the app charts

News • 08 April 2020

Chinese coffee giant Luckin Coffee, currently embroiled in a storm over falsified sales figures, has been propelled to the top of the downloaded apps charts as consumers rush to cash in on free drinks.

Virgin Media: 25 Days of Christmas

Case Study • Jen Musgreave, WARC Awards, Shortlisted, Effective Innovation, 2020

TV and broadband provider Virgin Media ran a Christmas campaign in the UK to increase net promoter score (NPS) and loyalty.

Coupons worth millions handed out in China to lure back consumers

News • 17 March 2020

Local governments and companies in China are handing out huge numbers of coupons worth tens of millions of yuan in a bid to prop up consumption, which has been devastated by the Coronavirus crisis.

Loterias y Apuestas del Estado: Joker Festival

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Loterías y Apuestas del Estado, a Spanish lottery brand, increased sales of its Joker lottery tickets by launching a Joker musical festival to attract younger audiences in Spain.

Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
Premiumisation strategy as a way to grow

Article • John Dawes, Magda Nenycz-Thiel, Charles Graham and Bruce McColl, Admap Magazine, July 2019

Explores the myths of premiumisation, adding evidence to the topic by identifying the appropriate growth strategy, as well as how to manage pricing and price promotions for the premium offer.
How to grow via premiumisation: Admap summary deck

Article • Admap Magazine, July 2019

A summary of new thinking and best practice on premiumisation from Admap.
The role of first-party customer data in helping brands to thrive in the post-cookie era

Article • Chanelle Harrigan and Nick Wright, WARC Exclusive, July 2021

Guidance for how brands can collect and manage customer data.
Budweiser builds an e-commerce business with first-party data and smarter advertising

Article • Geoffrey Precourt, Event Reports, Lions Live, June 2020

Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.
HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.