Private & own-label brands
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Article • Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, August 2020
Article • WARC Best Practice, May 2020
Article • Joan Driggs, WARC Exclusive, May 2020
Article • Chris Perry, WARC Exclusive, March 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2019
News • 01 September 2019
News • 05 July 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Design Effectiveness Awards, Silver, 2018
Article • Katherine Allmandinger, WARC Webinars, February 2018
News • 18 January 2018
Article • Brian Carruthers, Event Reports, Marketing Week Live, March 2017
Case Study • Design Effectiveness Awards, Gold, 2017
Case Study • Design Effectiveness Awards, Silver, Design Effectiveness Awards, 2016
Case Study • Swati Baweja, Puja Shidolkar and Saswata Das, WARC Prize for Asian Strategy, Entrant, 2015
Article • Felicetta Ortica, Thom Noble and Darren Bridger, Admap, October 2015, pp. 10-13
Article • Tim Eales, Market Leader, Quarter 4, 2015, pp. 14-15
Case Study • Design Effectiveness Awards, Silver, Design Effectiveness Awards, 2015
Article • Tim Eales, Admap, February 2015, pp. 42-43
Research Paper • Óscar González-Benito, Mercedes Martos-Partal and Mariana Fustinoni-Venturini, Int. Journal of Market Research, Vol. 57, No. 1, 2015, pp. 73-94
Article • Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014
Case Study • IAPI ADFX Awards, Silver, AdFx Awards, 2014
Article • Daniel L Jaffe, ANA, Spring, 2014
Article • Paul Hinds, WARC Trends, May 2014, pp. 18-19
Research Paper • Raluca Răschip, Richard Herbert and Oliver Koll, ESOMAR Conference papers, CEE Research Forum, Bucharest, March 2014
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Article • Joan Driggs, WARC Exclusive, May 2020, pp. 0-0
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits. -
Article • WARC Best Practice, May 2020
This article explores the impact of the rise of private label brands on retailers and traditional consumer goods' manufacturers. -
Article • Chris Perry, WARC Exclusive, March 2020
The e-commerce landscape is rapidly changing, with new challenges arise that brands need to be ready to tackle. -
Research Paper • MRS Awards, Finalist, MRS Award for Applications of Research, 2019
Tesco, a supermarket brand, used insight to guide its strategy and execution of a new entry tier range, to fight back and reclaim its brand position among competitors in the UK. -
Article • Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, August 2020
IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn. -
Article • Felicetta Ortica, Thom Noble and Darren Bridger, Admap Magazine, October 2015, pp. 10-13
This article shares findings from neuroscience research into the role of packaging in shaping consumer perception and triggering purchase, using an example from Tesco, the UK supermarket chain.