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Centrum: GSK Centrum GNE

Case Study • MMA Smarties, Gold, MENA, 2020

Centrum, a brand of multivitamins produced by GSK, reached consumers with a gamified mobile campaign in the UAE.

ACUVUE: Optical retailers’ digital business transformation

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

During the Covid-19 pandemic in Russia, Acuvue, a company that produces contact lenses, had to set up an e-commerce platform to ensure that Russian consumers continued to access eye products.

Sudocrem: From Sudocrem to Super-crem

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Irish antiseptic cream Sudocrem identified a key category motivator in a TV and digital campaign to reverse declining UK sales in a declining category.

How Sanofi took control of its global digital operation

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Sanofi Consumer Healthcare in-housed its global digital operation to find efficiencies and prepare for a more privacy-conscious world.

Understanding the cannabis opportunity for CPG manufacturers

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.

Canopy Growth: Martha Stewart CBD Launch

Case Study • SABRE Awards, Gold, North America, 2021

Martha Stewart, an American businesswoman, increased sales of her new CBD line in the US by launching a campaign that turned her calm mindset into something people could channel through CBD.

How Johnson & Johnson found new ways to feed the innovation pipeline

Article • Brian Carruthers, Event Reports, MRS Impact Conference, March 2021

Johnson & Johnson Consumer Health set out to identify more – and better – innovation opportunities around allergy.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Fenistil: CheckDerm, powered by AI

Rankings • WARC Media 100, 2021

Topical antihistamine cream Finistil changed consumer perceptions and showed its expertise by launching an AI diagnostic tool to help consumers identify and treat common skin problems.

Voltaren: Osteoscan

Rankings • WARC Media 100, 2021

Voltaren, an over-the-counter topical pain treatment, defended market share and increased sales by launching an online diagnostic tool for osteoarthritis in Russia.

Preparation H: Back There Care Campaign

Rankings • WARC Media 100, 2021

Haemorrhoid treatment cream Preparation H increased brand awareness among young male consumers in the US by repurposing viral videos within branded ads and launching digital placement ads.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

Berocca: Get Supercharged At 2PM

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Berocca, an energy vitamin tablet brand, increased sales in Vietnam with its campaign Get Supercharged with Berocca at 2pm by releasing a music video and hosting a hashtag challenge.

MUCINEX® Changes the OTC Landscape By Going DTC

Case Study • SABRE Awards, IN2, North America, Best Use of Social Networks, 2021

Mucinex, a cold and flu medicine, produced its own line of clothing and held a live fashion show on YouTube to provide comfort to people when they're feeling unwell in order to increase online sales.

Mucinex: Beat the Zombie Funk with Mucinex

Case Study • SABRE Awards, IN2, North America, Best Earned Media with Influencers and Communities, 2021

Mucinex, the cold and flu medicine brand, launched a pop-up event and series on TikTok to promote its new Nightshift medicine among younger consumers.

Bayer AG (Pharmaceutical and healthcare)

Article • Euromonitor Advertiser Profiles, February 2021

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.

Bye Bye Fever: Penguin Hunting

Case Study • MMA Smarties, Silver, Vietnam, 2020

Hisamitsu, a pharmaceutical company, wanted to familiarise mothers in Vietnam with its cooling fever relief pad product Bye-Bye Fever.

World market for consumer health

Article • Euromonitor, Research on WARC, December 2020

This report examines the performance of consumer health categories comparatively against other consumer industries and across regions and markets; it also explores the expected five-year forecasts for each category.

Berocca: Get Supercharged at 2pm

Case Study • MMA Smarties, Gold, APAC, 2020

Berocca, a multivitamin brand, aimed to convert occasional consumers into daily consumers in Vietnam.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Strepsils: Empowering the Voice of Fans

Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Strepsils, the medicated lozenge brand, harnessed the power of music fandom to increase sales in Hong Kong.

Fenistil: CheckDerm, powered by AI

Case Study • Dania Valitova, Dmitry Anureev, Alexandra Kondrashtina, WARC Media Awards, Bronze and Most Scalable Idea Award, Effective Use of Tech, 2020

Topical antihistamine cream Fenistil needed to position itself as an expert in treating a variety of skin conditions, and grow purchase intent, so it created an artificial intelligence diagnostic tool to help consumers identify and treat common skin problems.

Voltaren: Osteoscan

Case Study • James Barnett, WARC Media Awards, Gold, Effective Use of Tech, 2020

Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.

Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Digital strategy in healthcare marketing: Admap summary deck

Article • Admap Magazine, January 2020

A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Go digital or go home: Adapting interaction and engagement models with healthcare professionals for post-COVID times

Article • Sameer Desai and Ashish Mahajan, WARC Best Practice, May 2020

With lockdown measures, social distancing and strain on existing healthcare systems thanks to COVID-19, life sciences companies need a whole new model for reaching key stakeholders.
Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.