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Redoxon: Be new normal ready – #CesBeforeCus

Case Study • MMA Smarties, Indonesia, Silver, 2021

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

Antibio Pro: Claymation superheroes

Case Study • MMA Smarties, APAC, Gold, 2021

Antibio Pro, a probiotic supplement brand, used a stop-motion cartoon to connect with families in Vietnam.

Redoxon: Turn your guilty pleasure into healthy pleasure

Case Study • MMA Smarties, APAC, Gold, 2021

Redoxon, a vitamin supplement brand, launched a campaign in Vietnam to grow sales and maintain its position as the market leader.

Excedrin: Game Over for Headaches

Case Study • MMA Smarties, Gold, X (Global), 2021

Excedrin, a pain relief, launched a campaign in America to drive awareness and increase household penetration and consideration amongst 18-24-year-olds.

Voltaren: The first arthritis-friendly website

Case Study • MMA Smarties, Gold, North America, 2021

Voltaren, anti-inflammatory drug, launched the first arthritis-friendly website in the USA to help people with reduced hand mobility navigate its website.

Redoxon: Ramadhan lockdown

Case Study • Vivek Perwani, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2021

Redoxon, a vitamin supplement brand, partnered with Dahmakan, a food delivery service, to provide Redoxon samples with evening meal orders during Ramadan in Malaysia.

Band-Aid: Job-Hunting in Sneakers

Rankings • WARC Media 100, 2021

Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.

Mucinex: Nightshift launch

Case Study • AME Awards, Finalist, 2021

Mucinex, a pharmaceutical company, launched a campaign in the US to drive sales and grow presence in night-time segments and engage millennial users to drive consideration.

Midol: M-Powered

Case Study • AME Awards, Bronze, 2021

Midol, a menstrual pain brand, launched a campaign in the US to increase sales growth and persuade women that period symptoms were more than just pain and deserved more than a general pain reliever.

Glaxosmithkline plc (Consumer health)

Article • Euromonitor Advertiser Profiles, November 2021

This Company Profile from Euromonitor provides key details and analysis of Glaxosmithkline.

Redoxon: Healthy treat with a tasty twist

Case Study • Mei Ann Ng, Dibendu Moulick, Thoa Tran Kim, WARC Media Awards, Silver, Effective Channel Integration, 2021

Vitamin supplement, Redoxon, went from category new entrant to number one selling brand by aligning a key product attribute with an emerging consumer habit in Vietnam.

Friends Diapers: It’s okay to pee your pants

Case Study • Abhishek Hariharan, Nikhil Pillai, Omkar Kulkarni, WARC Awards for Asian Strategy, 2021

Friends, an adult nappy brand, launched a campaign in India to tackle the stigma surrounding incontinence, particularly among men, and encourage the use of its product.

Cofsils: Kill the itch

Case Study • Manisha Sain, Devanshi Saha, Bushra Halim, WARC Awards for Asian Strategy, 2021

Cofsils, a throat lozenge brand, launched a campaign in India to market itself as a bacteria/virus killing lozenge and increase its price point by 300%.

Naselin: Prajapati, the sleeping night watchman

Case Study • Manisha Sain, Devanshi Saha, Bushra Halim, WARC Awards for Asian Strategy, 2021

Naselin, a nasal decongestant spray, launched a campaign in India to stand out despite being a 'me-too' product.

Viatris: Viagra social media campaign

Case Study • SABRE Awards, APAC, Gold, 2021

Viatris, a healthcare company, increased awareness of the link between erectile dysfunction (ED) and low workplace productivity in China by launching a digital campaign with videos and graphics.

From Sudocrem to Super-crem

Case Study • APG (UK), Entrant, 2021

Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.

Voltaren - More than Movement

Case Study • APG (UK), Entrant, 2021

Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.

Viagra Connect: Finding light in modern masculinity to help men in their darkest moments

Case Study • APG (UK), Entrant, 2021

Viagra Connect, a treatment for erectile dysfunction, launched a campaign in the UK to encourage men to not be ashamed of their erection problems but to treat them.

Delicare ms: Groin Warrior M'ZOON

Case Study • YouTube Works for Brands, Japan, Small budget big results, 2021

Ikeda Mohando, a brand of anti-itch cream, promoted its Delicare Ms cream, a medication for itching in the groin area, in Japan.

What’s working in health and wellness 2021

Article • WARC Category Intelligence, September 2021

Global strategies, campaign updates and trends in health and wellness.

Anusol: How bold use of insight unlocked record growth and social good

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Anusol, a brand of medication used to treat haemorrhoids, reduced the stigma surrounding the condition with its fun, cheeky campaign in the UK.

Voltaren: Paula vs. Paula

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In the midst of a global pandemic, Voltaren, a brand of anti-inflammatory products, collaborated with Paula Abdul to raise awareness of the Voltaren arthritis pain gel and drive sales in the US.

Brand in action: How BuffX turned candy into its X factor

Opinion • WARC, August 2021

BuffX founder Kang Le shares how his functional food brand achieved rapid e-commerce success with nutritional gummies that target strong consumer need for good sleep and energy as well as good eye, immunity, digestion and liver health.

SOLAL: Stay Well with SOLAL

Case Study • SABRE Awards, Africa, Gold, 2021

SOLAL, a holistic wellness supplement brand, sparked an important conversation about mental health among South Africans during the coronavirus pandemic by launching workshops, a content series and de-stress press packages for key influencers.

Rennie: Flirt for Food

Case Study • SABRE Awards, EMEA, Gold, 2021

Rennie, a heartburn remedy, increased sales in the UK and Ireland by creating branded profiles on Tinder to encourage people to fall back in love with their favourite food.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in health and wellness 2021

Article • WARC Category Intelligence, September 2021

Global strategies, campaign updates and trends in health and wellness.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
The most awarded work for creativity

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.