Data
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Rob Clapp, WARC Data Points, November 2020
An overview of online video impressions by device in the United States.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of Facebook and Instagram cost-per-click and cost-per-thousand in 2020.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of advertising fraud by channel and format in the United States.
Data
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Marte Aune, WARC Data Points, November 2020
An overview of Indian marketers' main focus areas for mobile marketing in 2020.
Research Paper
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Colin Campbell and Erin Pearson, Journal of Advertising Research, Digital First, October 2020
Six-second advertisements are a recent advertising format growing in popularity. Despite their growth, little insight exists on how to craft successful six-second advertisements.
News
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29 October 2020
Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.
Article
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WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
News
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27 October 2020
Asia Pacific was already a leader in mobile adoption before COVID-19 struck and the pandemic has further pushed the channel to the forefront, with mobile playing a significant role in the purchase journey and mobile video now a priority for marketers
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of digital advertising spend in Europe by transaction mechanism since 2013.
News
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22 October 2020
As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.
Article
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WARC Best Practice, October 2020
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.
Opinion
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Alex Brownsell, October 2020
Video consumption soared during lockdown, including a notable spike in viewing on connected TV devices. Erica Probst, YouTube’s Head of Sales for UK and Ireland, talks to Alex Brownsell for WARC's Marketer’s Toolkit 2021 about how the platform is targeting both brand and activation ad dollars in 2021 and beyond.
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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15 October 2020
Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.
News
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14 October 2020
The lines between e-commerce and content platforms in China are starting to blur and Taobao, the country’s pre-eminent e-commerce platform, sees short videos playing an essential role in driving traffic and strengthening user stickiness; it’s a devel
Article
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Alexander Wei, DLG, WARC Trends, October 2020
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of the latest expected changes in media costs this year.
Data
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ECI, WARC Data, October 2020
An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
Opinion
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Mark Inskip, September 2020
Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.
News
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27 September 2020
The hard-hit travel sector has started exploring digital tourism experiences but marketers doing so need to consider the mindset or reason for travel rather than traveller types or specific audiences.
Article
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Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
How Bloomberg Media is adjusting its content strategy to the post-pandemic market.
Article
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Lawrence Dodds, WARC Exclusive, September 2020
Advertisers ought to take a structured approach to the growing shoppable media opportunity.
Article
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Matthew Moran, WARC Exclusive, September 2020
TBWA’s Matthew Moran offers a walkthrough of Tourism New Zealand’s PLAY NZ campaign and explores how tourism marketing can embrace new ways of storytelling.
Opinion
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Ken Harada, September 2020
Connected TV has much potential in Japan but its future remains undefined, as media owner efforts to develop a CTV marketplace to meet advertiser demands, are still in the early stages.
