Article
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WARC Best Practice, October 2019
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.
Article
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WARC Best Practice, July 2019
Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the use of online video.
Article
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Brian Carruthers, Event Reports, IAB research webinar, April 2020
LinkedIn undertook research into the top-performing videos on the platform across EMEA to understand what works best.
News
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21 May 2020
Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.
Article
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Jennifer Quigley-Jones, WARC Exclusive, May 2020
Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID-19 lockdown.
Article
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WARC Best Practice, April 2020
AnyMind Group’s Vaibhav Odhekar provides an overview and guide to in-app advertising in India.
Article
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WARC Best Practice, April, 2020
Provides marketers with information and guidance about short-form video.
Article
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Biprorshee Das, Event Reports, Pitch CMO Summit, February 2020
Ahteram Uddin, Director – Sales Operations, ByteDance India at the Pitch CMO Summit 2020 in Mumbai, India throws light on how TikTok, is making creation of content simple and accessible to all.
News
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20 March 2020
TikTok, the video-sharing app popular among young users, has teamed up with adtech platform The Trade Desk to offer its premium inventory to advertisers across Asia-Pacific, with PepsiCo’s Lays brand an early user.
Article
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MediaSense, WARC COVID-19 Series, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Opinion
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Townsend Feehan, March 2020
The IAB Europe’s chief executive, Townsend Feehan, considers the landscape of connected TV and who is best placed to capitalise on its growth.
Article
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WARC Best Practice, March 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
News
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24 February 2020
MikMak, a video e-commerce platform that lets consumers shop directly from social media, is launching a new analytics dashboard that is said to be able to track whether digital ads and influencer content really drive sales.
News
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20 February 2020
That is the question: marketers need to understand how to work around user expectations and learn from the brands that have entered this new and largely unknown space – here’s WARC’s guide.
Article
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Martin Radford, WARC Exclusive, February 2020
How brands should adapt to shrinking TV audiences in the age of media fragmentation.
Article
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Alex Brownsell, WARC Trends, February 2020
Explores the evolution of sports media from a linear broadcast-dominated landscape to one characterised by mobile content consumption and addressable advertising.
Article
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Research on WARC, February 2020
In a world where consumers are becoming increasingly impatient, more easily distracted and stimulated, we have to avoid too long or too little entertaining expressions, the shorter the better.
News
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12 February 2020
An ultra-short advertisement of as little as two seconds is able to convey brand, product and message more effectively than the first few seconds of a regular 30-second online spot, according to new research.
Article
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WARC Exclusive, February 2020
Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at Nine, the Australian TV network.
News
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05 February 2020
While mobile video advertising growth outpaces desktop video, publishers lag in implementing key programmatic strategies, like header bidding, as implementation continues to be a challenge on mobile.
Opinion
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Nick Morley, February 2020
For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020.
News
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27 January 2020
The growing popularity of platforms like TikTok highlights the need for marketers to master the short-form video format – a task which necessitates balancing the higher completion rates they can achieve with the lower emotional engagement that such ...
News
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23 January 2020
Brands and media companies have an opportunity to “re-architect” the advertising experience on streaming video services with the introduction of new, “user-centric” ad formats.
