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Data • Rob Clapp, WARC Data Points, April 2021
Data • Rob Clapp, WARC Data Points, April 2021
Data • Cinzia Petio, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Article • Realeyes, Research on WARC, February, 2021
Data • Rob Clapp, WARC Data Points, February 2021
Data • James McDonald, WARC Data Points, February 2021
Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data, February 2021
Opinion • Rohit Arora, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
News • 04 February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 22 January 2021
News • 21 January 2021
News • 18 January 2021
News • 13 January 2021
Data • Rob Clapp, WARC Data Points, December 2020
Article • Brightcove, Research on WARC, December 2020
Research Paper • Daniel McDuff and Jonah Berger, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 370-380
Data • Rob Clapp, WARC Data Points, December 2020
News • 09 December 2020
Research Paper • David Evans Ph.D., ARF Experiential Learning, November 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: -
Article • WARC Best Practice, October 2020
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: