Home Topics Media channels & touchpoints Online video

Online video

Latest
Most Read

Filter by

Online video effectiveness (2,179)

YouTube (1,292)

Online video audiences (391)

Video on demand (300)

Online video planning & buying (297)

Livestreaming (170)

Search in

Case studies (0)

Articles (135)

Research papers (29)

News (80)

Opinion (8)

Data (139)

Rankings (0)

Show only

Recommended

(25)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

391 results found

Reset Filters

Search in

Case studies (0)

Articles (135)

Research papers (29)

News (80)

Opinion (8)

Data (139)

Rankings (0)

Show only

Recommended

(25)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

391 results found

Sort by

Tubi racked up viewership in 2020

News • 21 January 2021

Tubi, the streaming service owned by Fox, reported a sharp rise in viewership during 2020 and a near doubling of streaming hours; it now has 33 million monthly active users.

Digital ad revenue in China grew 23% in 2020

News • 18 January 2021

Digital advertising revenue in China grew by almost 23% in 2020, and the double-digit growth occurred even though average media spend fell by more than 15% between Q1 and Q3 because of COVID-19, according to a new report from independent consultancy

Subscriptions overtake ad revenue as APAC’s online video market surpasses $30bn

News • 13 January 2021

The worth of Asia’s online video market exceeded $30 billion for the first time in 2020, new research shows, as revenue from paid subscriptions overtook ad revenue, again for the first time.

The future of OTT in Asia: A playbook on how to grow your OTT services

Article • Brightcove, Research on WARC, December 2020

This report uncovers insights that will aid media companies, broadcasters, OTT streaming services and content owners in charting their own future in OTT.

Social media accounts for a third of all mobile activity

Data • Rob Clapp, WARC Data Points, December 2020

An overview of mobile and desktop consumption by activity.

Why do some advertisements get shared more than others? Quantifying facial expressions to gain new insights

Research Paper • Daniel McDuff and Jonah Berger, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 370-380

Why do some advertisements get shared more than others? Using scalable automated facial coding algorithms, the authors quantified the facial expressions of thousands of individuals in response to hundreds of video advertisements.

One in four kids watches e-sports content

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-sports activity among 13 to 18 year olds across 13 different countries.

Tech looks to Asia for video-first future

News • 09 December 2020

Video is increasingly central to our lives, and its global future is likely to follow Asia’s video giants in being live, social, and shoppable, an Andreesen Horowitz article argues.

Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include:

How Microsoft builds brands for the whole person

Research Paper • David Evans Ph.D., ARF Experiential Learning, November 2020

Microsoft, a multinational technology company, details how it used audience-testing for its Microsoft 365 Brand Studio, which brought the creative in-house to establish an ecosystem of content from product videos and ads to award-winning web series and documentary-style films.

Lockdown subscribers boost long-term customer retention

News • 26 November 2020

More than a third of UK consumers signed up to a new subscription service during lockdown and the majority are likely to continue with them in the future, new research indicates.

Consuming culture: Five shifts in media and entertainment marketing

Article • Nick Callaghan, WARC Exclusive, November 2020

A new report by Facebook identifies five trends re-shaping the entertainment industry.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.

Online video consumption reaches eight hours a week

Data • Rob Clapp, WARC Data Points, November 2020

An overview of online and broadcast video consumption across 10 markets.

Canada, Online Video advertising expenditure

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of total online video advertising spend in Canada since 2014.

E-sports audience to reach 92m in Europe this year

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-sports audiences in Europe.

Media Owner Profile: ITV

Data • Rob Clapp, WARC Data Points, November 2020

This Media Owner Profile of ITV includes data on advertising revenue, the largest advertiser categories and viewing habits.

Canada, Internet advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of total internet advertising spend in Canada since 2011.

YouTube India now reaches 325 million monthly viewers

News • 30 October 2020

YouTube recently announced that it now has over 325 million 18+ unique viewers month on month in India, citing Comscore data from May 2020.

What we know about marketing on TikTok

Article • WARC Best Practice, October 2020

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

YouTube's Erica Probst: 'We saw marketers throwing the rulebook out the window'

Opinion • Alex Brownsell, October 2020

Video consumption soared during lockdown, including a notable spike in viewing on connected TV devices. Erica Probst, YouTube’s Head of Sales for UK and Ireland, talks to Alex Brownsell for WARC's Marketer’s Toolkit 2021 about how the platform is targeting both brand and activation ad dollars in 2021 and beyond.

Tiktok's Trevor Johnson on Black Lives Matter and delivering ‘business impact’ for advertisers

Opinion • Alex Brownsell, October 2020

2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, talks to Alex Brownsell for the WARC Marketer’s Toolkit 2021 about how brands should go about engaging – and selling to – its growing number of users.

Taobao is doubling down on short videos ahead of Singles Day. What does this mean for the industry?

Article • Alexander Wei, DLG, WARC Trends, October 2020

Twitch audiences have stayed above two million since April

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Twitch audience numbers and hours watched per month.

Twitch has its pithy take on the presidential election debate

News • 01 October 2020

It is estimated that 73.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
What we know about marketing on TikTok

Article • WARC Best Practice, October 2020

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include: