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Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

Linear content accounts for majority of smart TV activity

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TV consumption among smart TV users in the UK and Germany.

YouTube and Hulu have most active users and highest consumption

Data • Rob Clapp, WARC Data Points, June 2021

An overview of reach, frequency of visits and consumption of video streaming platforms (Amazon Prime Video, Disney+, Hulu, Netflix and YouTube) in the United States.

Canada, Online video advertising expenditure

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total online video advertising spend in Canada since 2014.

Canada, Internet advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total internet advertising spend in Canada since 2012.

HBO Max was the most attractive video subscription in Q1 2021

Data • Rob Clapp, WARC Data Points, May 2021

An overview of new subscription video-on-demand (SVOD) subscribers in the United States.

Media Owner Profile: ITV

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of ITV includes data on advertising revenue, the largest advertiser categories and viewing habits.

APAC’s wasted adspend: How to tackle it the Rakuten way

Opinion • Stuart McLennan, May 2021

As brands recover from the effects of the COVID-19 pandemic, Rakuten’s Stuart McLennan says they must find new ways to overcome the effects of tightened ad budgets by reducing wasted spend. Advertisers can maximise impact by seeing audiences as more than just a series of data points and work to understand the mindset, mood and situation they are experiencing, otherwise known as a “Moment”.

Roku ad revenue doubles as video streaming heats up

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the growth in Roku's advertising revenue.

What we know about short-form video

Article • WARC Best Practice, May 2021

Provides marketers with information and guidance about short-form video.

Here’s what makes TikTok tick for Gen Z

Opinion • Jeff Thomas and Renee Weber, April 2021

By leveraging the specific attributes found on TikTok, marketers can drive deeper engagement with Gen Z through their brand experiences, according to Jeff Thomas and Renee Weber from The Marketing Store.

What we know about marketing on TikTok

Article • WARC Best Practice, April 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:

Realeyes research: What scores with ad critics doesn’t usually score with consumers

Article • Realeyes, Research on WARC, April, 2021

A study of 25 ads from 2020 that did well with ad critics, comparing them to viewer response, using emotional analysis from Realeyes.

Netflix forecasts slowest membership growth in a decade

Data • Rob Clapp, WARC Data Points, April 2021

An overview of the growth in Netflix subscribers.

Five tips from HBO Max to help digital services retain customers

Article • Genevieve Silk, Event Reports, CIMM Summit, February 2021

HBO Max, the streaming service, is employing a range of mechanisms beyond compelling content to help attract and retain customers.

Sponsored gaming viewing boomed in Q1

Data • Rob Clapp, WARC Data Points, April 2021

An overview of the number of hours of sponsored gaming livestreams watched in Q1 2020 and 2021.

YouTube consumption shows double-digit growth

Data • Rob Clapp, WARC Data Points, April 2021

An overview of YouTube consumption in 15 markets between 2019 and 2020.

Homebound Brits turned to streaming in 2020

Data • Cinzia Petio, WARC Data Points, March 2021

An overview of video consumption across different age groups in the United Kingdom in 2020.

Traditional sports more popular than e-sports among older gamers

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how long gamers spend watching e-sports and traditional sports content.

Half of consumers watch online video daily on their smart TV

Data • Rob Clapp, WARC Data Points, March 2021

An overview of internet users who watch online video content daily across different devices.

Study: TikTok UGC videos about brands outperform other video ad types

Article • Realeyes, Research on WARC, February, 2021

Study across 11 brands using emotional analysis from Realeyes, comparing viewer responses to four different video types for each brand: TikTok user-generated content (UGC) videos, TikTok ads, Facebook ads and conventional ads.

One in five viewers streams at the expense of linear TV

Data • Rob Clapp, WARC Data Points, February 2021

An overview of traditional and streaming TV activity in six European countries and the United States.

Two in five consumers have a next gen TV

Data • James McDonald, WARC Data Points, February 2021

An overview of internet-connected TV penetration (smart TVs and connected TVs) globally.

Global Ad Trends: Next Gen TV

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data, February 2021

This report summarises the latest research from WARC's Data platform, with a focus on next generation TV. Key findings include:

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: