Home Topics Media channels & touchpoints Online video

Online video

Latest
Most Read

Filter by

Online video effectiveness (2,420)

YouTube (1,496)

Online video audiences (435)

Video on demand (358)

Online video planning & buying (322)

Livestreaming (222)

Search in

Case Studies (0)

Articles (138)

Research Papers (29)

News (82)

Opinion (11)

Data (175)

Rankings (0)

Show only

Recommended

(28)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

435 results found

Reset Filters

Search in

Case Studies (0)

Articles (138)

Research Papers (29)

News (82)

Opinion (11)

Data (175)

Rankings (0)

Show only

Recommended

(28)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

435 results found

Sort By

TV and social advertising inflated compared to consumption

Data • James McDonald, WARC Data Points (Curated), October 2021

An overview of the global investment gap between advertising spend and media consumption.

Global Ad Trends: The Investment Gap

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include:

Netflix ramps up subscriber growth, adding 4.4m in Q3 2021

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of Netflix's subscriber growth between Q1 2019 and Q4 2021.

Audiences use an average of five video streaming services

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of AVOD and SVOD audiences in 2020 and 2021.

Commerce and video streaming are most important trends for APAC marketers

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the most significant consumer behaviours affecting the marketing industry in Asia Pacific.

iQIYI, Subscribers, Q1 2018–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of iQIYI's subscribers (millions and quarter-on-quarter % change).

Roku, Average revenue per user, Q3 2016–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Roku's average revenue per user (USD, nominal, and year-on-year % change).

Roku, Hours streamed, Q3 2016–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Roku's hours streamed (billions and quarter-on-quarter % change).

Roku, Active accounts, Q3 2016–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Roku's active accounts (millions and quarter-on-quarter % change).

What we know about marketing on TikTok

Article • WARC Best Practice, October 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Sports viewership on Twitch has more than doubled

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the number of hours of sports content watched on Twitch.

TikTok user activity overtakes YouTube

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

Growth in Twitch audience slows

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of Twitch viewers between January 2020 and September 2021.

Thailand’s online streaming VDO: How and why to tune into it

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, September 2021

Suchada Supakan of i-dac Bangkok examines the boom in online VDO streaming services and what it means for brands and advertisers eyeing the Thai market.

Short video audience reaches 905m in China

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the short video audience in China.

Gen Z spend more time gaming than using social media

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of media consumption among age groups.

Disney+ adds 12.4m subscribers, mostly in Asia

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of Disney+, Hulu and ESPN+ video streaming subscribers.

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of Netflix's marketing spend and subscriber growth.

Linear content accounts for majority of smart TV activity

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of TV consumption among smart TV users in the UK and Germany.

YouTube and Hulu have most active users and highest consumption

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of reach, frequency of visits and consumption of video streaming platforms (Amazon Prime Video, Disney+, Hulu, Netflix and YouTube) in the United States.

Canada, Online video advertising expenditure

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of total online video advertising spend in Canada since 2014.

Canada, Internet advertising expenditure by format

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of total internet advertising spend in Canada since 2012.

HBO Max was the most attractive video subscription in Q1 2021

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of new subscription video-on-demand (SVOD) subscribers in the United States.

APAC’s wasted adspend: How to tackle it the Rakuten way

Opinion • Stuart McLennan, May 2021

As brands recover from the effects of the COVID-19 pandemic, Rakuten’s Stuart McLennan says they must find new ways to overcome the effects of tightened ad budgets by reducing wasted spend. Advertisers can maximise impact by seeing audiences as more than just a series of data points and work to understand the mindset, mood and situation they are experiencing, otherwise known as a “Moment”.

Roku ad revenue doubles as video streaming heats up

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of the growth in Roku's advertising revenue.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about marketing on TikTok

Article • WARC Best Practice, October 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.